Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Continuously educate stakeholders on industry trends, best practices and emerging opportunities. AI automation helps.

Social Media Marketing 86

Social Media Marketing Communications User-Generated Management 86

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness.

Customer Marketing 122

Customer Marketing Branding Customer User-Generated 122

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022. million people.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Here's what we found: Social Media Community Trends 90% of social media marketers say building an active online community is critical to success in 2023.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Martech

SEPTEMBER 26, 2022

It’s created a unique combination of technology and user trust, with larger monetary transactions conducted digitally daily. That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. Just how big is the market size of the fintech industry? Experiential marketing.

Transform 110

Transform B2C Finance Affiliate Marketing 110

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Marketing Insider Group

JANUARY 24, 2022

The videos provide high value with simple, low-cost, no-frills production. They want to be absolutely sure the products and services they choose are the right ones. Their searchable database allows users to filter by solution to find case studies specifically relevant to their needs. Influencer endorsements build trust.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Ask for opinions on new product launches, or fresh new ideas.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Buffer Marketing

FEBRUARY 27, 2024

” According to members, it’s also a great place to find UCG ( user-generated content ) opportunities. ” Much like the company review website, Clara allows users (once they’ve applied and been verified) to share anonymous reviews of companies they’ve partnered with and how much they’ve charged. 

Gen Z 97

Gen Z Branding Influencer Marketing Fashion 97

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. How can marketers ensure their ads are welcomed rather than resented? They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. However, first-party data doesn’t tell the whole story.

Advertising 71

Advertising Advertisers Whitepaper User-Generated 71

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

AWeber

NOVEMBER 22, 2023

We recommend choosing one of each: Email marketing software Landing page software Design tools AI writing assistant Social media management software (to schedule your posts in advance) Referral software Additional tools for specialized marketing such as podcasting, video or audio productions, etc. Partner with influencers.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. They’ve bought your product multiple times and are ready to tell others. They’re customers for life who market your business for you (e.g.,

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Hubspot Marketing

APRIL 21, 2023

HubSpot Academy's Homepage Hero Image Most websites have a homepage hero image that inspires users to engage and spend more time on the site. This A/B testing example shows how hero image changes can impact user behavior and conversions. 9% of those users were watching the video on the homepage. Email A/B Testing Examples 5.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Instagram Live Rooms bring a fun new dimension to product marketing. The problem?

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Set Up

FEBRUARY 6, 2024

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Hootsuite

APRIL 3, 2023

Almost 3 billion users — 36.7% Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. of the global population! — use Facebook every month.

Gen Z 111

Gen Z User-Generated Transform Education 111

Sprout Social

MAY 9, 2022

While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content. Short tutorials are one of the best ways to use this platform for educational content. Have someone on your team try out the viral hack with your products. elfcosmetics.

Food 118

Food Entertainment Education User-Generated 118

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

DECEMBER 11, 2019

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. Make people aware of your products. Provide value and education (not ask for a sale). Brand advocacy.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. According to Instagram, a staggering 44% of users shop on the platform weekly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. But times have changed.

Shoppers 128

Shoppers Customer eCommerce User-Generated 128

Hootsuite

MAY 18, 2023

Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Launch a new product or service. When we think of classic marketing campaign examples (like “ Got Milk? Product photos and videos.

Customer 136

Customer Copywriting Marketing Marketers 136

Rock Content

JANUARY 7, 2024

The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive. Currently, over 90% of organizations and brands are focusing on increasing or maintaining portions of their marketing budgets for video content planning and production.

Entertainment 78

Entertainment Video Marketing Thought Leadership Education 78

Neil Patel

JULY 31, 2021

Interest: Next, you build their interest in your product. In other words, people need nurturing before they’ll buy a product. As a marketer, you must understand their behaviors, their personalities, and their needs to convert them into paying customers. The first stage is all about building brand and product awareness.

User-Generated 145

User-Generated Analytics Product Millennials 145

Hubspot Marketing

MARCH 30, 2020

The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. It allows users to watch content they're interested in on a platform that supports long-form, live broadcasts. And, of those users, 80% are teen males.

Branding 119

Branding Non-Profit User-Generated Influencer Marketing 119

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. As mentioned, B2B content marketing presents different challenges from B2C content marketing. That’s all okay.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. That’s content marketing in a nutshell. SMBs that blog generate 126% more lead growth than their non-blogging counterparts.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143