Hootsuite

JANUARY 17, 2025

In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change. Of course, awareness often leads to action, but in this type of advocacy the goal is to educate and inform. What is social media advocacy?

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Education and awareness: Beyond medical facts, there’s a pressing need for broader education about menopause across the wellness spectrum.

Health 115

Health Millennials Transform Retail 115

Calvyn Lee Blog

NOVEMBER 14, 2024

Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence. Instead, it’s about building authentic connections through storytelling, providing value through education and engagement, and maintaining a consistent presence.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? For instance, if the focus is brand awareness, your calendar will need posts that highlight company values, behind-the-scenes content, or educational posts. Align your goals with your content calendar.

User-Generated 98

User-Generated Education Promotion Management 98

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions.

Email Marketing 123

Email Marketing Copywriting User-Generated Promotion 123

Martech

AUGUST 15, 2024

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. Marketing provides content that educates and equips teams with key talking points to drive client conversations. “Perception is everything.

Finance 126

Finance Customer loyalty Entertainment Price 126

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 120

Education eBook Gen Z Marketers 120

Martech

JULY 26, 2024

Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Integrated CRM : Deploy sophisticated CRM systems such as Salesforce or Microsoft Dynamics to streamline customer data management and enhance marketing automation.

Transform 132

Transform Whitepaper Thought Leadership Customer Journey 132

Hubspot Marketing

JANUARY 8, 2025

As a content pro (and former social media manager), Ive got you covered. Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

The LeadG2 Blog

JULY 23, 2024

Not only is it one of the most popular ways to consume educational or entertaining audio content, but the number of Americans who listen to podcasts has substantially increased over the last decade. Recently, HubSpot added new features to its software to make it easier for users to create, manage, and promote podcasts!

Entertainment 111

Entertainment Education Promotion Management 111

Sprout Social

FEBRUARY 12, 2024

As younger generations flock to their favorite social platforms to learn more about their dream schools, using TikTok for higher education is a must. Our Social Media Benchmarks Report for Higher Education shows 68% of high school students use social channels to research schools. Competing interests: School rivalries go beyond sports.

Education 127

Education Food Branding Management 127

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. This partnership will improve every step of content creation, from research to social promotion.

Transform 132

Transform Analytics User-Generated Education 132

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. This makes it a great channel for networking communities — like professional organizations and advisory committees — that promote collaboration. Some are free , some are paid.

Branding 111

Branding User-Generated Millennials Education 111

Sprout Social

APRIL 29, 2025

From educating people on your products and services to sharing quick thought leadership takes, nows the time to lean in and start experimenting. More than any other type of content, consumers want educational product information on LinkedIn, according to The 2024 Social Media Content Strategy Report. The good news?

Thought Leadership 92

Thought Leadership Education Promotion Entertainment 92

Sprout Social

SEPTEMBER 26, 2024

Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively. If you’re seeing a 2% engagement rate in higher education, this is slightly lower than the industry average of 2.43%. Don’t be afraid to sprinkle some cross-network promotional posts to encourage more followers.

User-Generated 123

User-Generated Food Analytics Promotion 123

Sprout Social

NOVEMBER 26, 2024

By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. Processing.

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

OCTOBER 15, 2024

To address this: Educate customers on how to identify authentic products through your marketing channels. Implement and promote anti-counterfeiting measures as part of your brand story. Develop a proactive reputation management strategy to address potential negative reviews due to counterfeit products.

Customer 128

Customer Transform Customer Journey Marketers 128

SmartBrief - Marketing

AUGUST 13, 2024

By educating marketers, agencies, media companies and businesses about the value of interactive advertising, the IAB aims to promote the growth of the interactive advertising marketplace. Curated for agencies, this brief covers the latest trends, management strategies and campaigns. Sent daily. Why Subscribe?

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Marketing Insider Group

MAY 12, 2025

Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Geo-targeting by region or city: Customize ads with local references, store availability, or region-specific promotions to make your campaigns feel more personalized and timely.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

Hubspot Marketing

NOVEMBER 15, 2024

Inform and educate potential customers. Direct sales conversations and promotions. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. Entice customers to renew and upgrade. Central to these needs?

CMO 125

CMO Traditional Marketing Communications Marketers 125

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Also, unlike many other channels were discussing here, email doesnt have a paid option, though some ads are designed to look like email, such as Gmail Sponsored Promotions.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

OCTOBER 18, 2024

Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience. Live Event Ads : There are two different types of ads specifically designed to promote live events on a company page.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Cross-promote your Instagram handle on other channels Redirecting potential customers from other channels to your  Instagram profile  is a lightweight strategy to make yourself discoverable and boost your following quickly. Avoid buying fake followers 2.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Community management is also an umbrella term; there are many forms that live beneath it.

Management 145

Management User-Generated Analytics Communications 145

Martech

OCTOBER 25, 2024

You can use them to promote events, keep leads engaged, follow up with customers and much more. Example : Start with an educational piece that addresses a pain point they’re likely facing. But if you only use them for cold outreach, you’re letting a valuable tool sit idle.

Education 125

Education Communications Promotion Product 125

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. Sign up free today.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Martech

FEBRUARY 7, 2025

To promote its new mobile app, Burger King embraced its signature cheeky style. My career has taken me to companies in higher education, B2B SaaS and hospitality. I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management.

Non-Profit 112

Non-Profit B2C Education Management 112

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Hubspot Marketing

MAY 26, 2023

Pro Tip: Don't forget to mention that you'll be promoting the offer to your network. Use email marketing to promote the ebook with your existing audience. Promote your ebook on your highest trafficked (but still relevant) blog posts. Instead, see how you can capitalize on the traffic you're already getting for its promotion.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. Dig deeper: How to use SEO education for stakeholder management 11.

SEO 98

SEO PR User-Generated Education 98

Backlinko

JANUARY 6, 2025

That’s enough to spot patterns while being totally manageable. It focused on honest education about acne treatment. Educational content? First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Ask what their perfect product would look like. Customer stories?

eCommerce 108

eCommerce Shipping Logistics Transform 108

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Successful campaigns focus on storytelling over direct promotion. Instead of pushing promotional messages, influencers integrate products into their usual content.

Influencer Marketing 89

Influencer Marketing Fashion Promotion Marketers 89

Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Look at its business-facing promotions. How does this system promote transparency? MAC evaluates platforms, advocates for regulation and educates users about digital manipulation.

Retail 123

Retail Energy Health Promotion 123