SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 76

Social Media Marketing User-Generated Marketers Marketing 76

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ?

Management 123

Management Entertainment User-Generated Analytics 123

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? Heres what they said.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 141

Social Media Marketing Marketers Marketing Education 141

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 121

Social Media Marketing User-Generated Education Customer 121

SocialPilot

MARCH 9, 2025

Branding Aesthetics: Establish a professional presence and ensure that your logo, colors, fonts, and other aesthetics are consistent across all social media platforms. Promotion: Use educational posts with engaging, personal content that highlights your real estate expertise and knowledge.

Real Estate 45

Real Estate Social Media Marketing Marketing Strategy Transform 45

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy Having a clear idea of where Instagram fits into your overall   social media marketing strategy  will not only give you positive business results but also steer you in a laser-focused direction on what to post on Instagram.But how do you create an Instagram growth strategy?

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Some of the perks of organic social media?

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 130

User-Generated Social Media Marketing Marketers Marketing 130

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

JULY 23, 2024

Their anecdotes tell me a lot about the current and future state of marketing. Some are just getting started managing social from native platforms, while others have dabbled in social media management software, but face roadblocks that keep them from maximizing social. I talk to brands at every stage.

Management 120

Management Social Media Marketing Education Branding 120

SocialPilot

APRIL 23, 2025

With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike. “As Masters programs can be great.

Management 144

Management Education Social Media Marketing Copywriting 144

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 That’s why Wealthsimple Foundation used social media to share educational financial literacy content — it’s where the young people are. Try it free today.

Non-Profit 107

Non-Profit Education Analytics Thought Leadership 107

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. You can also connect your social channels to your CRM. Social media marketing for insurance agents feeds your sales funnel.

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 122

Branding Social Media Marketing User-Generated Advertisers 122

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

Social Media Marketing 85

Social Media Marketing B2C User-Generated Entertainment 85

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media is fast-moving, and you’ll want the flexibility to pivot when necessary. What is a social media budget?

B2C 114

B2C CMO Copywriting Analytics 114

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Are they founders, managers, or directors? What are their business goals?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Buffer Marketing

JANUARY 20, 2025

With all that information, Instagram makes a series of “educated guesses” about how likely a user is to interact with a post, Mosseri says.   Here is how our Social Media Manager, Mitra, does it. With our Hashtag Manager, you can create unique groups of hashtags for themes you use often.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

JANUARY 15, 2025

Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. More than 67 million companies are listed on LinkedIn Similarly, LinkedIn users can also find educational opportunities by searching through the platforms directory of more than 136,000 schools. 1 Social Media Tool Create.

User-Generated 114

User-Generated Education Real Estate Transform 114

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education.

Thought Leadership 119

Thought Leadership Entertainment Analytics Social Media Marketing 119

Lynton Web

FEBRUARY 21, 2024

Social media is also a great way to build brand awareness, boost website traffic, and educate your audience. How to Use HubSpot for Social Media Marketing HubSpot makes posting to your social media channels easy. To find it, click on Marketing in your main navigation bar, and then click Social.

Social Media Marketing 102

Social Media Marketing Marketers Marketing Thought Leadership 102

Martech

JANUARY 13, 2025

Fixing the disconnect Here are some actionable steps that can help reconcile these competing priorities and ensure a more cohesive digital ecosystem: Unified standards across channels : Establish baseline privacy and content moderation standards across digital marketing channels.

Law 129

Law User-Generated Email Marketing Education 129

Hootsuite

NOVEMBER 21, 2024

For educational, pain point-focused content, long form can deliver better results,” she explains. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Save time managing your social media presence with Hootsuite.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Search Engine Land

JULY 23, 2024

What does content marketing include? Video content : Producing videos to educate, entertain or inform your audience. Defining marketing’s present and future 3. What does social media marketing include? Conversion rate: The percentage of social media users who take a desired action (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hootsuite

APRIL 22, 2025

Marketing on Facebook doesnt have to cost a lot, either. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Buffer Marketing

SEPTEMBER 23, 2024

Specific timeslots see more engagement than others, which is an important consideration in your  social media marketing strategy.   Before we get into this, an important caveat: posting your content at the ‘right’ time on social media is not the secret sauce for content success.

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. That means LinkedIn has no direct way of knowing how old you are (which, honestly, I dont mind).

Education 117

Education Advertisers Advertising Price 117

SocialPilot

JUNE 18, 2025

If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. See how they engage with their community without fail.

Real Estate 59

Real Estate Transform User-Generated Education 59

Hubspot Marketing

JULY 22, 2024

For instance, when I'm filling out this section, I always pull insights from my SWOT analysis, my competitive analysis, and my general market research. Marketing Channels Your marketing plan should also include a list of your marketing channels. This helps me write targeted, effective descriptions of my strategies.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 116

Social Media Marketing Place Education Energy 116

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. Get scheduling, promotion and marketing tools all in one place for your entire team. Source: Statista 10. YouTube U.S.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Management 116

Management Health Communications Social Media Marketing 116

Neil Patel

JUNE 25, 2025

Relationship marketing efforts can help you keep those costs in check. With good customer relationship management, you can build strong connections and retain current customers longer. HubSpot Academy HubSpot Academy offers a long list of free courses and certifications on everything from social media marketing to inbound sales.

Shoppers 98

Shoppers Customer Acquisition Customer loyalty Marketers 98

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Review and scale your social media strategy. With digital content, you can. Why is this great digital content? Why is this great digital content?

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107