Calvyn Lee Blog

DECEMBER 4, 2023

This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy. Market to specific niches.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Businesses Grow

MAY 30, 2023

Whether you’re a seasoned pro or a small business owner trying to establish your first marketing strategy, get out your highlight marker. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. They delivered.

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! What Is B2B Digital Marketing? Pain Points.

Digital Marketing 124

Digital Marketing Whitepaper Marketing Marketers 124

Martech

MAY 30, 2023

With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some of the fundamentals inherent to every strategy. Realistically, only a handful of principles are necessary for success in literally every marketing strategy out there. What techniques are they using?

Market Research 121

Market Research Education Marketing Strategy Advertising 121

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Many Chat

JULY 1, 2022

First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. And don’t forget to find out why they might have decided not to purchase your product—valuable information and great for your marketing strategy. Using a poll for customer feedback/market research.

Market Research 97

Market Research User-Generated Education Promotion 97

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. Some focus on specific industries or technologies, while others try to cover them all.

Place 114

Place Content Marketing Non-Profit Whitepaper 114

Hubspot Marketing

DECEMBER 21, 2022

Ultimately, a well-crafted buyer persona will help you understand your ideal customer and their goals, provide guidance on how to tailor your marketing strategy, guide product development, and help you prioritize your time. When done well, buyer personas are incredibly valuable for marketing. Demographics. Goals and objectives.

User-Generated 107

User-Generated Education CRM Market Research 107

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Marketing Insider Group

JULY 11, 2023

Marketers who blog are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. More Content Is Always Better In The Eyes Of The Customer. Maybe too much content, actually.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Search Engine Land

SEPTEMBER 18, 2023

This information allows you to refine your content strategies and tailor your offerings to a targeted audience. Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research.

SEO 143

SEO User-Generated Promotion Thought Leadership 143

Sprout Social

JULY 6, 2022

Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays. Worst days to post on Twitter for Education: Thursdays and Saturdays. Higher education social media resources. Consumer Goods.

Finance 105

Finance Education Food Social Media Marketing 105

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Businesses Grow

NOVEMBER 6, 2023

So I’m a firm believer that for the marketer of today, especially as we move into the world of AI, we need to effectively and efficiently bring everything under one roof and synthesize activities to drive outcomes. Almost every function touches the customer in some way so everyone needs to be part of the strategy.

Global Marketing 116

Global Marketing Marketing Marketers Communications 116

Marketing Insider Group

MARCH 2, 2021

In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Today, you’ll learn why a content gap analysis is an essential piece of your content marketing puzzle and how to conduct one in-depth for maximum benefits. Do Market Research. Source: Hotjar.

Customer Journey 129

Customer Journey Market Research SEO Content Marketing 129

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 117

Social Media Marketing Price Marketing Marketers 117

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is the process of planning, executing, and monitoring the marketing for a product or service. Product marketing has five core pillars market research, target customer, product positioning, pricing, and distribution. The Roles In Product Marketing Management.

Product Marketing 64

Product Marketing Management Product Marketing 64

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Acquisition Marketing. Affiliate Marketing. Buzz Marketing. Email Marketing. Global Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Hubspot Marketing

JUNE 28, 2023

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Best for: Sales professionals, executives, and educators. With over 93% of businesses on social media, this skill is critical for most marketing strategies. It saves everyone time, including you.

CRM 85

CRM Digital Marketing Management User-Generated 85

Sprout Social

FEBRUARY 29, 2024

How artificial intelligence helps in business functions AI has revolutionized various business functions, including marketing strategies, product development, sales efficiency, customer support, human resources, operations and security. This capability enhances customer engagement by delivering personalized experiences at scale.

Transform 119

Transform User-Generated Analytics Market Trends 119

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Add a basic overview with specific subtopics to cover.

User-Generated 110

User-Generated Education Market Research Customer 110

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. By focusing on education, you add instant value.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 88

Digital Marketing Marketing Strategy Shoppers User-Generated 88

Businesses Grow

SEPTEMBER 25, 2023

Perhaps it’s time to cut through the organizational layers and turn market research over to the youngest people you can find. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. “Culture is being created there.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Sprout Social

JANUARY 14, 2020

Businesses hiring consultants are looking for an objective but informed eye; someone who has something productive to say about their marketing strategy. If that’s you, it may be time to research demand for your skills and business ownership resources available to you. Data analysis or market research.

Management 132

Management Transform Communications Market Trends 132

Hubspot Marketing

APRIL 12, 2022

Media and Content Planning Strategies. The Most Effective Media Planning Strategies. Unsurprisingly, these tactics line up fairly well with the top goals, which include growing audiences with content and targeting the right marketing channels. Next, let’s dive a litter deeper into each major planning strategy and opportunity.

Gen Z 103

Gen Z Market Research Millennials Content Marketing 103

Many Chat

APRIL 18, 2022

It’s no wonder a recent report by Social Media Examiner found that 88% of marketers reported seeing additional exposure for their businesses when using social media, while 69% saw an increase in leads. Diversify your marketing strategy. Rachel Vandernick, founder and lead consultant, The Vander Group. Ask your target audience.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 88

User-Generated Marketing Marketers Social Media Marketing 88

Rock Content

APRIL 13, 2023

Putting together events like conferences or webinars Analyzing key performance indicators (KPIs) and implementing strategies accordingly What Is the Daily Routine of the Head of Marketing Like? However, many heads of marketing have degrees in related fields like business, advertising, or communications instead.

Key Performance Indicator 64

Key Performance Indicator Marketing Marketers Communications 64

Sachs Marketing Group

JULY 8, 2023

Are you experiencing a lack of engagement with your current email marketing strategy? Understanding and utilizing the different types of emails in your marketing strategy can be a game-changer. The good news is, there’s an effective solution at your fingertips – diversifying your email types.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. Market and sales plans: An outline of your marketing strategy and how it will adjust over time.

Price 144

Price Retail Food Market Research 144

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Higher education. Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. For example, don’t make references to “leads” when trying to penetrate the higher education market. Healthcare. Manufacturing.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Businesses Grow

AUGUST 14, 2023

Andrew used Google Bard and asked: (insert website link here) Based on the link above, what is this company’s target market? Andrew then asked, Pretend you are a marketing strategy consultant. What marketing recommendations would you give to this company based on the information above?

Manufacturing 87

Manufacturing Automobile User-Generated Fashion 87

Rock Content

APRIL 20, 2023

Therein lies the problem with regular marketing. Go-To-Market Strategy A unique approach is needed for every single product. As a marketer, it’s vital for your business to implement a product marketing strategy that combines regular conventional marketing, sales, and product design in its development.

Product Marketing 92

Product Marketing Marketing Strategy Product Whitepaper 92