Rock Content

APRIL 12, 2024

The Art of Crafting Compelling Content At the heart of digital marketing is the value of your content, which you use to attract, delight, entertain, educate, and engage your target audience. The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it.

Marketing Strategy 81

Marketing Strategy Content Marketing Key Performance Indicator Analytics 81

Hubspot Marketing

AUGUST 1, 2022

This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. This includes everything from ads and crowdfunding to market research and ambassador programs. One thing this podcast does well is balancing its educational content with inspirational content. Check them out below. Shopify Masters.

eCommerce 136

eCommerce Fashion Retail Health 136

Hubspot Marketing

DECEMBER 21, 2022

Analyze data from your current customers and conduct market research to figure out who your ideal customer is. You can collect data from your current customers through your CRM and conduct market research through surveys, interviews, and paid databases. Identify your customer’s job title and the industry they work in.

User-Generated 111

User-Generated Education CRM Market Research 111

Hubspot Marketing

MAY 30, 2023

Click here to explore the full playlist Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business functions (marketing, sales, and service) and specific examples across different industries.

Real Estate 101

Real Estate Manufacturing Transform Finance 101

Martech

MAY 30, 2023

Do your research in advance First, do your market research, and make sure the demographics you’ve selected are the right ones for your brand and product. Look at your competitors In some ways, this is an alternative form of market research. Get MarTech! In your inbox. Business email address Subscribe Processing.

Market Research 118

Market Research Education Marketing Strategy Advertising 118

Marketing Insider Group

MARCH 9, 2023

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 112

Place Content Marketing Non-Profit Whitepaper 112

Businesses Grow

NOVEMBER 6, 2023

So I’m a firm believer that for the marketer of today, especially as we move into the world of AI, we need to effectively and efficiently bring everything under one roof and synthesize activities to drive outcomes. Mark Schaefer is the executive director of Schaefer Marketing Solutions.

Global Marketing 123

Global Marketing Marketing Marketers Communications 123

Rock Content

MAY 1, 2024

Promotion Promotion is the portion of your marketing campaign responsible for introducing new consumers to your brand in the hopes that they’ll like what they see enough to become customers at some point. You can educate, you can inform, you can help, and you can entertain.

Finance 52

Finance Price Marketing Marketers 52

Businesses Grow

MAY 30, 2023

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling marketing books and is an acclaimed keynote speaker , college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Many Chat

JULY 1, 2022

Polls like this are creative ways to educate your followers on important issues and engage their curiosity about current affairs. Using a poll for customer feedback/market research. Additionally, a fun quiz is a great way to educate your customers without appearing to, or make boring topics seem more fun. FIND OUT HERE!

Market Research 97

Market Research User-Generated Education Promotion 97

SmartBrief - Marketing

MARCH 17, 2024

Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges. 2024 – The influencer election The second of our three influencer trends will cause the influencer marketing landscape to undergo a major transformation during election season.

Influencer Marketing 110

Influencer Marketing Health Transform Marketing 110

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Hubspot Marketing

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. What are the topics on which you'd like to see more education? Download the Template.

Market Research 142

Market Research Food Health Product 142

Hubspot Marketing

DECEMBER 18, 2023

This ability can amplify the research process, providing much more in-depth coverage for employees. But AI-powered research extends beyond simply market research. In addition to utilizing market research capabilities from AI, 32% of marketing employees use AI to learn and develop skills.

Marketing 98

Marketing Marketers Market Research New Technology 98

Buffer Marketing

MARCH 15, 2023

Is it the most efficient way to market? I can better educate my customers Many consumers have had the experience of walking into a Sephora and feeling overwhelmed by the countless options available and then feeling too intimidated to ask for help.

Transform 84

Transform Education Retail Marketing 84

Search Engine Land

SEPTEMBER 18, 2023

Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. This information allows you to refine your content strategies and tailor your offerings to a targeted audience.

SEO 143

SEO User-Generated Promotion Thought Leadership 143

Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. In fact, 70% of marketing technology buyers look for content on vendor websites. And, they’re 52% more likely to make a purchase after reading your business’s content.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Sprout Social

JULY 6, 2022

Best Times to Post on Twitter for Education. Best times to post on Twitter for Education: Mondays at 6 p.m. Best days to post on Twitter for Education: Mondays, Tuesdays and Sundays. Worst days to post on Twitter for Education: Thursdays and Saturdays. Higher education social media resources. Consumer Goods.

Finance 101

Finance Education Food Social Media Marketing 101

Marketing Insider Group

JULY 11, 2023

Marketers who blog are 13x more likely to enjoy positive ROI, suggesting that starting the conversation with a blog with a call-to-action is a way to engage with customers at the right place in the journey. Help Self-Educating Customers. More Content Is Always Better In The Eyes Of The Customer. Maybe too much content, actually.

Whitepaper 94

Whitepaper Customer eBook Energy 94

Duct Tape Marketing

SEPTEMBER 4, 2020

Are you a storyteller or an educator? SEMrush is an all-in-one marketing tool kit that marketing consultants use to boost their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. Marketing Podcast with Alison Levine .

Education 80

Education Market Research Digital Marketing SEO 80

DIY Marketers

AUGUST 18, 2022

Use this market research process every time you have a business decision to make. Market research is often the nerd of the marketing playground. But like all nerds, market research has the very thing you need to make and keep your business successful. Market research is part of the marketing process.

Market Research 109

Market Research Marketing Marketers Price 109

Hubspot Marketing

AUGUST 12, 2022

LinkedIn’s 2022 Marketing Jobs report shows a 121% YOY increase in a remote marketing job share with the most in-demand occupations in digital marketing and social media. With so much information and learning opportunities available online, candidates can gain in-demand skills and gain experience even without a formal education.

Digital Marketing 108

Digital Marketing Pharmaceutical Real Estate Transform 108

Hubspot Marketing

OCTOBER 31, 2023

Now, with a premium plan and hundreds of plugins to expand the tool’s capabilities, marketers have realized ChatGPT’s potential to become a high-functioning assistant to make life easy. We found the top five marketing use cases you can explore (and prompts to use): 1. Add a basic overview with specific subtopics to cover.

User-Generated 114

User-Generated Education Market Research Customer 114

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Martech

OCTOBER 13, 2022

So instead of trying to find out how we can isolate one factor, try to have an educated outlook and work with your data analysts.”. “Sometimes it’s really hard to isolate one thing and figure out its performance,” said Peterson. “So Munshi shared the example of a sporting good company that is impacted by the Olympics.

Transform 97

Transform Marketing Marketers Retail 97

Sales Force: CMO

OCTOBER 18, 2023

Connect 1:1 What is demand generation marketing? Demand generation marketing builds brand awareness, educates potential customers, and ultimately motivates them to interact with a brand. The best way to answer these is with good data, audience segmentation, and targeting.

Customer 86

Customer User-Generated Marketing Marketers 86

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is the process of planning, executing, and monitoring the marketing for a product or service. Product marketing has five core pillars market research, target customer, product positioning, pricing, and distribution. They have a solid understanding of the industry in which they work.

Product Marketing 64

Product Marketing Management Product Marketing 64

Hubspot Marketing

APRIL 12, 2022

The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Market and Demographic Research.

Gen Z 106

Gen Z Market Research Millennials Content Marketing 106

Hubspot Marketing

DECEMBER 11, 2019

I'm not the only marketer, or millennial, who's noticed the two generations' vast differences. In fact, a number of market research studies, including this recent report , have identified dozens of key differences between the two generations. In 2019, many millennials are working or are enrolled in higher education.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JUNE 28, 2023

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Best for: Sales professionals, executives, and educators. Market Research Market research skills can help businesses identify customer needs and preferences. It saves everyone time, including you.

CRM 90

CRM Digital Marketing Management User-Generated 90

Neil Patel

JANUARY 5, 2022

Technology growth is a big driver for the rise of marketing jobs. Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis.

Retail 114

Retail Marketing Marketers Communications 114

Digital Marketer

OCTOBER 30, 2022

Get the Digital Marketing Blueprint … With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Market research can be as expensive and extensive as your budget allows. Click here. So how to understand what your target audience needs?

Customer 82

Customer Analytics Market Research Digital Marketing 82

Marketing Insider Group

MARCH 2, 2021

Do you have content for website visitors in the awareness stage—like emails, social posts, ebooks, and educational blog posts? For a more in-depth guide on mapping out your buyer’s journey, read “ The Importance of Customer Journey Mapping in Content Marketing.”. Do Market Research. Source: Hotjar.

Customer Journey 126

Customer Journey Market Research SEO Content Marketing 126

Businesses Grow

SEPTEMBER 25, 2023

Perhaps it’s time to cut through the organizational layers and turn market research over to the youngest people you can find. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world. “Culture is being created there.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Martech

FEBRUARY 8, 2024

Coupling this with the interactive nature of polls, your team can directly engage with your audience, soliciting feedback, conducting market research, and fostering a two-way conversation.

Law 93

Law Management CRM Education 93

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. Here's what I do to keep generalization at the gate and create nuanced buyer personas based on hands-on market research. It sets the stage for the entire process.

Analytics 109

Analytics Copywriting Communications Market Research 109

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98