Hubspot Marketing

JULY 12, 2024

The first example I think of is an interest-based Facebook Group (my millennial is showing). Best for: National businesses with local hubs, educational institutions, brands in specific niches (e.g., Learning Communities Learning communities inspire education and knowledge-building, but they don’t have to strictly be academic.

Branding

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. The play: NPS packages educational content in a humorous, entertaining way.

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

We earn a lot of traffic through their blog, products, and pages designed to educate or convert. You can start writing helpful pages to solve the issues you once had, educate your audience, and lead them to your product or service. Tip 2: Use landing pages to educate your audience. The screenshots below show the difference.

SEO

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8% 54% of U.S.

Gen Z

Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Where should we start?

Gen Z

Buffer Marketing

JULY 23, 2025

This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35. Create in formats Gen Z favors (reels, stories), but use messaging that resonates across age groups — like education, value, or personal storytelling. 25–34: 30.6% 35–44: 16% 45–54: 8.7%

Gen Z

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” It’s a delicate balance between educating potential customers and nudging them towards a commitment.

Health

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Right behind them is Gen Z.

Transform

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. Influencer marketing is another area where Instagram shines. With over 2.5

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. Design School is essentially the brands resource center, where users can learn about design principles, color theory, trends, and how to use the Canva tools. Why is this great digital content?

Tentpole

Hubspot Marketing

NOVEMBER 1, 2024

Share educational content to build trust. An experiment by Conductor found consumers who read early-stage educational content are 131% more likely to buy from a brand immediately after than those who don’t. Use this to your advantage. Think about your industry or product and what your target audience wants and needs to know about it.

Manufacturing

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. Gen A was raised on technology for entertainment, education, and connecting with friends.

Gen Z

Sprout Social

JULY 9, 2025

His educational content and coaching insights make him a top pick for serious lifters and industry professionals. When it comes to social media, influencers in this space typically emphasise lifestyle balance, mental wellness and functional training, which resonates with audiences from Gen X to millennials and Gen Z. TikTok: 294.7K

Branding

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. For brand posts, we focus on content that resonates with millennials and Gen X. Source: SparkPaws on Facebook 4.

Gen Z

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (discuss software development and code) Education industries r/Engineering: 682k members (connect with engineers and students) r/Philosophy: 18 million members (join in-depth philosophical discussions) r/AskHistorians: 2.3

Branding

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them.

User-Generated

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Educational content or tutorials Learning is fun, ok? Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results.

Influencer Marketing

SocialPilot

JUNE 19, 2025

No matter your goal – educate, entertain, or convert, there’s a content format here to match. Multi-Slide Carousels Carousel posts let you share multiple images, graphics, or slides in a single swipeable post, perfect for storytelling, education, or step-by-step content.

Thought Leadership

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Sprout Social

MARCH 26, 2025

This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. While its user base is diverse, with a notable presence among Millennials and Gen X, it’s particularly valued for its immediacy. With a substantial user base of 24.8

Entertainment

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Then deliver value—whether through entertainment, education, or inspiration. This is your guide to building one. Lead with the hook.

Marketing Strategy

Sprout Social

JULY 15, 2025

As a vehicle for educational health content, TikTok can reach billions of people. A study by MyFitnessPal and Dublin City University found that 87% of Millennial and Gen Z TikTok users have turned to the app for help with a health issue instead of family or medical professionals.

Health

Neil Patel

JUNE 10, 2025

And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Workshops These are branded educational sessions that connect the product or service to a practical skill or experience. It could be a cooking class, a DIY session, or a skill-based workshop.

Gen Z

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z

Hubspot Marketing

JUNE 17, 2025

For example, educational platforms might let users save progress or educational settings, creating a sense of continuation that makes giving up the product feel like losing something personal and valuable,” he shared. You can see how user behavior and searches shift over time to keep your content relevant. That’s why I like Outgrow.

Branding

Power Digital Marketing

JUNE 8, 2025

Visual platforms like TikTok and Instagram are made for storytelling and product education. Millennial moms? Launching new products. Lifestyle-driven brands. Think carousels for fashion, Reels for CPG, video ads for fitness gear. Demographic precision. Want Gen Z? TikTok and Snapchat. Meta and Pinterest.

Gen Z

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Understanding that a significant portion of your audience, such as 73% of millennials, prefers email communications reinforces the importance of building a strong email list. How can I improve the open rates of my emails?

Email Marketing

Exposure Ninja

MAY 2, 2025

Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one). Get to the top of Google Learn how to get your website to the very top of Google (and turn that traffic into revenue ).

Digital Marketing

SocialPilot

JUNE 26, 2025

Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise.

Gen Z

Sprout Social

MAY 29, 2025

Trends impacting ROI in 2025 These trends make one thing clear: Social delivers marketing ROI when it functions as a product education, customer support and community channel all at once. Ads optimized for mobileusing square and tall formatsnearly double returns compared to assets that arent mobile-friendly.

Gen Z

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Your reps should educate, consult, and provide value through insights and use-case expertise. Meet the 2025 B2B Buyer: Digital-First & Demanding The face of the B2B buyer is changing fast.

CRM

SocialPilot

JULY 14, 2025

LinkedIn: Their video posts stay under 45 seconds with subtitles, soft visuals, and educational context tailored for scrolling professionals. based digital lifestyle brand for millennial women, actively tracks high-performing carousels and quotes on Instagram. These aren’t just engagement metrics; they’re optimization cues.

Real Estate