Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 127

Email Marketing B2C Law Marketing 127

Martech

MARCH 13, 2025

Whatever the reason, we hesitate to invest time, energy and souls in something new because we think we’ve wasted all those resources. But if we’re good marketers, those failures can teach us the direction we need to follow, to a destination we never could have reached if we didn’t risk everything, including failure and try.

Marketing 128

Marketing Marketers New Technology Energy 128

Litmus

OCTOBER 29, 2024

This highlight videos sums up the energy and enthusiasm of the day perfectly. Return on Real: A New Model for the Modern Marketer The incredible Ann Handley kicked off Litmus Live with a keynote focused on modern marketing. Creating Remarkable Email Experiences: 20 Years of Learnings & Examples Chad S.

Copywriting 84

Copywriting B2C Energy Price 84

Martech

APRIL 24, 2025

Dig deeper: How generative AI is impacting email marketing software Will people accept it? Dig deeper: AI and email marketing: All hype or real game-changer? You don’t have to do anything right now, but now is a good time to start thinking about where email will go and what could happen in the near term.

Transform 125

Transform Energy Marketing Marketers 125

AWeber

FEBRUARY 7, 2024

It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. You can only answer these with email testing (which by the way IS a best practice).

Email Marketing 122

Email Marketing Marketing Marketers Energy 122

Backlinko

DECEMBER 28, 2024

Heres an example of an email requesting a Google review from Love and Logic: Note: Trying to influence reviews through tactics like offering incentives, discouraging negative feedback, and buying or faking reviews violates Googles policies and can result in penalties.

User-Generated 113

User-Generated Energy SEO Place 113

AWeber

NOVEMBER 17, 2022

They’re the ones with amazing open and click-through rates, ever-growing email lists, and ridiculously high ROI (return on investment). To find out, we reached out to some of the most successful email marketers in the world — many of which are AWeber customers — to get their greatest email marketing tips.

Email Marketing 122

Email Marketing Marketing Marketers Transform 122

AWeber

MARCH 15, 2023

Sending emails at a regular cadence to your subscribers isn’t always easy. Creating the content and designing it takes time and energy, and if you’re a busy entrepreneur, it’s not uncommon for it to fall by the wayside. If you plan ahead, however, you’ll find it gets easier to create emails that engage subscribers.

Email Marketing 105

Email Marketing Energy Marketing Marketers 105

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

AWeber

JULY 6, 2023

Are you looking for a game-changing strategy to captivate your email subscribers and boost your marketing efforts? Look no further than video email marketing! Incorporating a video in your emails has the power to mesmerize and engage your subscribers in ways that traditional text-based emails simply can't match.

Email Marketing 105

Email Marketing Education Marketing Marketers 105

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Invest energy into understanding engagement. Why would an email marketer ever be willing to have a smaller subscriber list?

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Vertical Response

AUGUST 28, 2023

For small businesses and email marketers, the quest for perfection in email campaigns revolves around content, CTA buttons, and subject lines. Dive in as we unveil the importance of color in email marketing and share insights on selecting the ideal palette for enhanced engagement.

Email Marketing 98

Email Marketing Branding Energy Health 98

Businesses Grow

SEPTEMBER 23, 2024

These aren’t just kids shilling energy drinks. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. The biggest stars’ celebrity power commands more loyal audiences than traditional TV networks.

Manufacturing 70

Manufacturing Influencer Marketing Energy Marketing 70

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketing 98

Businesses Grow

AUGUST 28, 2024

While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. Environmentalists decry the energy that is needed to maintain the systems. ” It begins to make you think:: Does AI have a marketing problem? This episode is brought to you by Brevo (formerly Sendinblue).

Energy 68

Energy Marketing Marketers Email Marketing 68

Martech

APRIL 16, 2024

Example: For a sustainable energy company, a blog post titled “How to Reduce Your Home’s Energy Use” can provide practical tips and introduce the concept of sustainable energy solutions without a hard sell. Create comprehensive blog posts that answer these questions in an informative, accessible manner.

Customer Journey 131

Customer Journey Customer Energy Transform 131

Buffer Marketing

JANUARY 7, 2025

You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance?

Price 119

Price Thought Leadership Transform User-Generated 119

Hubspot Marketing

DECEMBER 2, 2024

What’s more, getting new customers costs significantly more than retaining existing ones, meaning customer experience is one of the most important places to invest marketing dollars. In fact, B2B marketers devote more energy to deepening relationships with existing companies than nurturing new leads and serious opportunities.

Customer Journey 132

Customer Journey Copywriting Marketing Marketers 132

Hubspot Marketing

MARCH 3, 2023

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. 10 Ways to Improve Email Engagement 1. Leverage your transactional emails.

Real Estate 137

Real Estate CRM Email Marketing Energy 137

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification. Traditional methods weren’t effective.

Energy 120

Energy Non-Profit Real Estate Health 120

Martech

AUGUST 18, 2021

To my friend, I imparted the wisdom I’ve acquired over the years from covering marketing technology and digital transformation. Below, Holistic Email Marketing CEO Kath Pay applies some of the same spirit to emails. Email automation is never ‘set it and forget it’. Customers can tell the difference. Why we care.

Transform 133

Transform CMO Marketing Marketers 133

Adobe Experience Cloud Blog

MARCH 26, 2020

waste) time and energy on experiences and content that doesn’t appeal to them or offer what they want or value. Remember email marketing. Leverage other relevant digital marketing channels for the generation who’s “almost constantly online.”. Email marketing still works. But it’s not the only one.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Marketing Insider Group

AUGUST 22, 2017

Marketers and entrepreneurs focus much of their time and energy on growing their email list and generating leads. For any email marketer, the success of this strategy is determined by the number of subscribers and how well these subscribers are converted into actual sales.

Energy 109

Energy Email Marketing Place Marketing 109

Hubspot Marketing

OCTOBER 28, 2024

The next time they visit your site, you could add a banner featuring the latest solar-powered gadgets or provide recommendations for energy-efficient home appliances to improve your chances of conversion. If there is one thing I’ve learned during my marketing career, it is that effective marketing is all about testing.

Customer Acquisition 92

Customer Acquisition Price Customer Journey User-Generated 92

Sprout Social

JANUARY 29, 2025

#socialmediamarketing #creativeblocksolutions #socialmediamanager #socialmediamanagemen #socialmediatips #generativeai original sound – Sprout Social With AI generating content in seconds, marketers can channel their energy into refining and optimizing their messaging, making the process faster, smarter and more effective.

Content Marketing 125

Content Marketing Transform User-Generated Marketing 125

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Time your emails for maximum impact. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

Transform 125

Transform Email Marketing Retail Communications 125

Hubspot Marketing

JANUARY 20, 2020

According to the WHO , burnout is a mental health "phenomenon" characterized by "feelings of energy depletion or exhaustion; increased mental distance from one’s job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy.". This condition especially impacts millennials. So why not plan for it?

Energy 134

Energy Health Millennials Marketing 134

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 108

Energy Email Marketing Thought Leadership Customer Acquisition 108

Businesses Grow

DECEMBER 20, 2023

It was time to produce a new episode of The Marketing Companion. I had no energy. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. What was I going to do? I was sick. I had no voice from the violent coughing.

Energy 112

Energy Email Marketing Customer Communications 112

Trade Press Services Newsletter

MARCH 2, 2023

The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. Clean up your email list.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Lynton Web

MAY 8, 2025

Video Marketing Video content creates powerful emotional connections that static text simply cannot match. It directly brings your recreation center's energy, expertise, and community spirit to potential members.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Content Marketing Institute

DECEMBER 5, 2017

Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Schneider has earned its place as an energy industry thought leader, while generating direct revenue, brand affinity, and leads via its Energy University. The email marketing platform MailChimp offers a variety of classes via SkillShare.

Education 111

Education Marketing Strategy Branding Energy 111

Buffer Marketing

OCTOBER 10, 2024

In the initial stage of your small business, you might not have the time, energy, or resources to create a full-fledged About Us page that includes all the shebang with Matisse-level page design. You’ll find the About Us page examples I’ve shared here do the same. Because here’s the thing: About Us pages evolve!

Non-Profit 121

Non-Profit Health Food Energy 121

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

CAN’T-MISS MARKETING SESSIONS. Need inbound marketing or email marketing tips? Join our own Jon Miller for “10 Ways Marketing Automation and Inbound Marketing Work Together” (Wednesday, 10:30am) and DJ Waldow for “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” (Tuesday, 12:30pm).

Inbound Marketing 134

Inbound Marketing Thought Leadership Energy Price 134

Hubspot Marketing

NOVEMBER 28, 2023

In terms of color psychology, yellow, the prominent color in McDonald’s color palette, is associated with both energy and happiness — which is undoubtedly the feeling McDonald’s wants to invoke in its customers. This shade of green is vibrant and playful, effectively communicating energy and growth. Multi-Color Logo Combinations 17.

Branding 117

Branding Energy Shipping Communications 117

Litmus

APRIL 2, 2019

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “ Trending in Email Design ” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

Customer 91

Customer Energy Millennials Communications 91