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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

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Elevate Your Strategy: Mastering the Art of Marketing Planning

Rock Content

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers. Research Your Market. Featured Tool: HubSpot Market Research Kit.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. EMAIL MARKETING. They’ll continually adapt strategies and transform their best practices as insights are gained.

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Manufacturing Marketing: Tactics to Try & Examples to Spark Ideas

Neil Patel

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. Video Marketing to Showcase Processes and Innovations Text- and image-based content are great for email marketing and SEO content.