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Mastering data-driven decision-making in the strategy phase

Martech

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Read: How to Leverage User-Generated Content in Your Marketing Strategy Email/Newsletters Newsletters are long-form emails you send to a list of contacts who have opted to receive them. In fact, email marketing, in general, is. Glossier is one brand that has always done UGC particularly well.

Gen Z 122
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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

In recent years, numbers showed that direct mail has an average response rate of 4.4%, compared to 0.12% for email marketing. It also plays an important role in integrated, omnichannel marketing approaches. How and what types of businesses can benefit from AI in direct mail marketing?

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Winning customer loyalty starts with straight talk about tariffs

Martech

The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Once again, email should be your go-to channel when you tell customers what they can expect from your company and your brands.

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Crafting Cart Abandonment Emails that Work

Adobe Experience Cloud Blog

A third-generation family-owned wine merchant, mostly focused on offline retail, Zachys Wine & Liquor started to shift to e-commerce in 2013. They started with a three-email cart abandonment series and were able to grow their e-commerce sales by 53% by reclaiming cart, browse, and search abandoners. Zachys Wine & Liquor.

Shoppers 174
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73% of marketers planning to up RMN spend

Martech

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. When those retailer channels are available, marketers are more likely to try them out.