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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

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Marketing Trends We’re Watching in 2024

Lynton Web

As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.

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Ecommerce Marketing: 11 Strategies to Drive Traffic and Sales

Backlinko

These videos led to 1,705 orders for goPure within 60 days. They also helped generate $200K in revenue with a 13% average conversion rate from video-engaged visitors on the site. There are lots of other video marketing formats you can use to engage your audience. And the videos don’t even need to be on your website.

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What Are the Different Types of Marketing?

Exposure Ninja

Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. That said, if you’re a plumbing business, you might be out of place at a local craft fair. Another way is through social media.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. A reminder video that answers attendees’ most frequently asked questions leading up to the event.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

You can incorporate case studies in content marketing in a myriad of ways. Place them in strategic locations and repurpose them to get in front of a larger audience. What are Case Studies in Content Marketing? Place case studies in various places on your website. Incorporate into Email Marketing.

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How to Increase B2B Sales 150% During a Slow Q4

Neil Patel

With the right strategy in place, you can scoop up some of the disposable income people have during these months. The Content Marketing Institute found B2B paid advertising increased to 83 percent, with LinkedIn ads dominating the pack. Develop a Strong Email Marketing Strategy. Prioritize Video Content.

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