Adobe Experience Cloud Blog

JULY 19, 2011

They sing about things being as easy as “ABC, 123”, and I thought that a good way to not only help teach those new to the email marketing game about how it’s played, but a great reminder to the old pros of B2B and B2C best practices they haven’t considered in a while would be a list of tips, or ABC’s. Who are you? Make sure they do!

Email Marketing 120

Email Marketing B2C Marketers Marketing 120

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Using form-protected content like ebooks, webinars, or white papers that sit behind a “gate” helps you collect first-party data.

Email Marketing 94

Email Marketing Whitepaper Customer Journey eBook 94

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 124

Email Marketing B2C Law Marketers 124

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Follow-up and re-engagement emails. Pick the Right Tools.

Email Marketing 110

Email Marketing Customer Journey Whitepaper Marketers 110

SocialPilot

JANUARY 27, 2025

A well-designed strategy makes sure your social media presence complements your overall business goalsnot just a place to share holiday pictures. You can use tools like SocialPilot to easily get all of this data in one place. Lets dive into the six steps to build a strategy that delivers results. Tailor your goals accordingly.

Thought Leadership 88

Thought Leadership Whitepaper User-Generated Price 88

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. If your organization blogs a lot, offer a monthly, subscription-based email digest with links to recent, relevant posts. Become a Distributor as well as a Publisher.

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Adobe Experience Cloud Blog

JULY 16, 2013

Each email that you send should help your leads make an informed decision and get to the desired destination –hopefully, purchasing your product or solution. But, how do you accomplish this with the right person at the right place at the right time? Email Marketing' This is where accelerator campaigns come in.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Place 134

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. Clean up your email list. Email marketing is the go-to channel for many B2B marketers.

Whitepaper 130

Whitepaper Energy Communications Marketing Plan 130

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Email marketing is a low-cost yet effective way to connect with prospects, customers and other stakeholders.

Whitepaper 130

Whitepaper Transform PR eBook 130

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketers 98

Duct Tape Marketing

SEPTEMBER 17, 2015

Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Triggered emails (sometimes called “autoresponders” or “drip campaigns”) are automatically activated when someone takes a specific action. Add a signup link so people who get the forwarded emails can sign up easily.

Email Marketing 78

Email Marketing Whitepaper Marketers Marketing 78

Marketing Insider Group

DECEMBER 17, 2020

Whitepapers are persuasive, authoritative pieces where you discuss a particular issue or topic and provide your proven stance or solution. Whitepapers are typically denser than blogs but more concise than an eBook. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email Marketing 70

Email Marketing Customer Whitepaper Marketing Automation Platform 70

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. Here’s an example of the article wireframe we use for Marketing Insider Group: 2. Segment your email list. Test your emails. Use A/B testing for subject lines, email content, tone, and email structure. Save time with email marketing automation.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

APRIL 25, 2022

The takeaway: Between sell sheets, case studies, white papers and other marketing endeavors, B2B brands have an abundance of content to work with. Email marketing platform Litmus uses Instagram to share their expertise. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 139

Whitepaper B2C User-Generated Marketers 139

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Shoppers Whitepaper Shipping 98

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. What is Content Marketing and How Can You Get Started? Content Marketing can either be subtle or in your face.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising. dollar invested in email marketing, brands earned $36 back.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Marketing Insider Group

OCTOBER 20, 2020

While you need to pin down when the webinar will take place and the target audience, you need to pick out a valuable topic that you know well and displays your credibility. When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc.

Thought Leadership 145

Thought Leadership Whitepaper Promotion Marketers 145

Marketing Insider Group

OCTOBER 21, 2020

Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. With the right strategies and channels in place, you can get on the fast track to growing brand awareness and earning ROI. Email Marketing. Use a CRM or EPS to automate sending emails at the right time.

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. Let’s stay with our digital marketing example. What’s the best place you’ve found content inspiration? Explore Social Media Brand Accounts for Different Countries.

Whitepaper 145

Whitepaper SEO Digital Marketing Email Marketing 145

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Step 6: Align marketing and sales.

Transform 86

Transform Marketers Marketing Gen Z 86

Adobe Experience Cloud Blog

JUNE 14, 2013

Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it? Forescout uses personality quizzes to perform pre-sales qualification and deliver targeted whitepapers.

Whitepaper 134

Whitepaper Thought Leadership User-Generated Marketers 134

Lusha

DECEMBER 9, 2024

Done well, inbound lead generation builds trust, makes you look like an expert, and turns your business into the place to go in your industry. Examples Blogging, SEO, social media, email marketing, webinars Cold calling, email blasts, trade shows, TV ads Inbound lead generation is a marathon, not a sprint.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. And what should you have your content marketer working on? Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Hubspot Marketing

JULY 10, 2018

A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Businesses using content marketing experience 6x higher conversion rates vs. non-adopters ( Aberdeen ). Custom content influences 61% of consumers ( Dragon Search Marketing ). Email Marketing Lead Generation Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). With this method, marketing teams are placing a bet on their ability to use behavioral data and intent signals to predict the right sales triggers.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Pro Tip: Place a short SlideShare presentation on your landing page to help you seal the deal! Help Self-Educating Customers.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Orbit Media Studios

NOVEMBER 13, 2024

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor. Everything.

Marketers 64

Marketers Marketing Whitepaper Content Marketing 64

AWeber

APRIL 15, 2022

This will cause your emails' engagement rates to drop, which can in turn start to suppress the results from your email marketing overall. The best practice we recommend is to remove any subscribers that haven't opened one of your emails in the last six months. Some email marketers use an even tighter timeline.

Whitepaper 130

Whitepaper Non-Profit Email Marketing eBook 130

Neil Patel

MAY 6, 2021

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. For example, your page might be designed to encourage: sales email list sign-ups white paper downloads software trials webinar sign-ups. Your goal should be clear before you begin designing your page.

Whitepaper 140

Whitepaper Price Shipping Place 140

Sprout Social

FEBRUARY 10, 2020

Inbound marketing strategy. There are tons of different ways to execute inbound marketing. But if you want to get it right, you need to have a strategy in place. Create compelling copy and, most of the time, offer something in return, like a free product trial or an e-book or whitepaper. More on this in a bit.

Inbound Marketing 145

Inbound Marketing Outbound Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions. The Write Stuff.

Customer 215

Customer Whitepaper Thought Leadership eBook 215

Litmus

DECEMBER 2, 2024

How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Scoop.it!

OCTOBER 20, 2022

As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits. What is B2B Content Marketing? B2B content marketing is the art of using any content related to business transactions between two companies. That includes white papers, case studies, ebooks, infographics, etc.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Adobe Experience Cloud Blog

JANUARY 30, 2018

They promote whitepapers, ebooks, webinars , and unique product deals by having the visitor complete a form with their personal information in return for the content or to register for the event. Digital assets are content and multimedia you offer on your website, landing pages, and in emails. Landing Pages. Hosting Assets in your CMS.

Marketing Automation Platform 133

Marketing Automation Platform Whitepaper CRM eBook 133