Litmus

JULY 31, 2024

As has always been the case, if your emails are engaging and a user interacts more with them, then the higher likelihood of it being top of the inbox —in any ‘tab’ ” — Jay Oram , Head of Development, Action Rocket What are the benefits of the Promotions Tab for email marketers?

Promotion 99

Promotion Email Marketing Marketers User-Generated 99

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

MARCH 12, 2025

Email 2: Value-driven content showcasing product benefits. Send 2448 hours after Email 1. Detail specific product features or benefits. Link directly to valuable resources or product pages. Email 3: Use social proof. Send approximately three days after Email 2. ”) to encourage swift action.

Non-Profit 116

Non-Profit User-Generated Shipping eCommerce 116

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Neil Patel

DECEMBER 11, 2022

I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Send Emails Based On Customer Actions. Why is that?

Email Marketing 134

Email Marketing Whitepaper Shipping Marketers 134

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Customers.ai

JANUARY 3, 2025

Youve got products. For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Whether its comparing products, reading reviews, or searching for deals, the majority of the buying journey starts long before customers hit buy now.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Litmus

NOVEMBER 20, 2024

Litmus is a proud industry leader, trusted by 700,000 marketing professionals including 80% of the Fortune 100. In order to help email marketers better understand the marketing landscape, we surveyed 1,000 U.S. consumers about their email preferences and summarized some of the key findings below.

Gen Z 75

Gen Z Millennials Shipping User-Generated 75

Sprout Social

FEBRUARY 17, 2022

Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Businesses using email marketing: Building brand awareness. Simply put—because it works.

Email Marketing 144

Email Marketing Marketers Marketing Direct Mail 144

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketers 119

Hubspot Marketing

JUNE 27, 2018

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 138

Market Trends Email Marketing CMO Marketers 138

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Processing.

CRM 119

CRM Thought Leadership Finance Shipping 119

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 141

Market Trends Email Marketing Marketers Marketing 141

Scoop.it!

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 115

Email Marketing Shoppers Shipping Marketers 115

Sprout Social

SEPTEMBER 17, 2024

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic.

Retail 123

Retail Shoppers User-Generated Customer Journey 123

AWeber

NOVEMBER 7, 2022

Christmas email templates. If you are looking for a more traditional email template, consider a Merry Christmas template. Additional content sections like coupons, product highlights, headlines, and buttons can be added using the drag and drop editor sidebar. Black Friday email templates. Create your free account today.

Email Marketing 134

Email Marketing Shoppers Shipping Marketers 134

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

Jeff Bullas

JANUARY 17, 2023

The goal of website personalization is to improve the customer experience, helping them discover the products they’re interested in more quickly and easily. Cross-sell based on products added to cart. You can display country-specific messages about your shipping policies. What are the challenges of personalization?

eCommerce 290

eCommerce Shipping Email Marketing Education 290

Set Up

OCTOBER 15, 2024

Rising Expectations: Consumers expect faster shipping, real-time support, and personalized experiences, which can strain resources, stretch the Brand’s staff thin, and cause disinterest when service is not immediate. Younger generations prioritize reviews and suggested services/products from peers.

Transform 59

Transform Branding Shipping Customer loyalty 59

Litmus

OCTOBER 31, 2023

The holiday season is upon us, and that means email marketers are busy. It’s now or never to send holiday email campaigns that close the gap between your goals and your current numbers. But there’s one secret to a successful holiday email marketing campaign that you’re probably overlooking: Your triggered emails.

Email Marketing 111

Email Marketing Shoppers Shipping Real Estate 111

Customers.ai

JANUARY 7, 2025

Offer insider tips, early access to products, or a VIP experience. Creative examples to inspire: Ecommerce: Spin the Wheel pop-ups where visitors can win discounts or free shipping. SaaS: Unlock 7 Expert Email Templates That Double Conversions for signing up. ” “Unlock [Product] Secrets for Your Next Big Win.”

Customer 92

Customer Shipping eCommerce Outbound Marketing 92

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Missing out on products your data tells you they purchase regularly. Limited-edition products.

Email Marketing 130

Email Marketing Price eCommerce Customer Acquisition 130

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Hubspot Marketing

NOVEMBER 1, 2024

You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 111

Email Marketing Customer Journey Shipping Marketers 111

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. Larger businesses can contact large customer groups with email automation. And Google analytics and metrics from your email service provider make it easy to track results of your email marketing strategy. Build your email list.

Email Marketing 98

Email Marketing Marketers Marketing Communications 98

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Customers.ai

DECEMBER 20, 2024

The truth is, to win at relationship marketing, you need both working together. Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? So, how do you strike that balance? Thats what we are going to dig into.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

Martech

JULY 25, 2023

But when it comes to email marketing, we often find ourselves channeling Promoter A — blitzing our subscribers with emails and crossing our fingers for conversions. Shifting from a spray-and-pray campaign to a more personal, conversational approach can be a game-changer for your email marketing results.

Email Marketing 98

Email Marketing Marketers Marketing Promotion 98

Vertical Response

OCTOBER 21, 2024

Looking to boost your holiday sales with email marketing Xmas 2024? This guide offers strategies and tips for planning, crafting engaging emails, and maximizing engagement during the festive season. Planning Your Email Marketing Xmas 2024 Campaign Effective email marketing during the holiday season requires careful planning.

Email Marketing 95

Email Marketing Shoppers Promotion Marketers 95

Customers.ai

DECEMBER 17, 2024

Sending them in sync is like a one-two punch – email delivers the full story and SMS seals the deal with a quick nudge. Heres how it works: Send a promo email highlighting the offer or product. Example: Email : Last day for 20% off dont miss it! Pro Tip : Use visuals in email to say more with less.

Outbound Marketing 80

Outbound Marketing Law Shipping User-Generated 80

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve. What is the AOV (Average Order Value)?

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Sprout Social

JANUARY 27, 2025

YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust. This is essential as your social media goals are likely serve the same purpose as your overall marketing goals: to increase brand awareness, engage your community and drive web traffic.

Retail 86

Retail Shoppers User-Generated Customer Journey 86

Litmus

AUGUST 2, 2021

And it poses another opportunity for creative email marketing. As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. 10 Green Monday email marketing strategies. Source: Really Good Emails.

Shipping 140

Shipping Shoppers Promotion Email Marketing 140