SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Thought Leadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management

Buffer Marketing

JULY 25, 2024

Unlike traditional email newsletters, LinkedIn newsletters leverage the platform’s algorithm to enhance visibility and engagement, making it easier for your content to reach a broader audience. Develop an email list outside of LinkedIn.  To mitigate this, develop an email list outside LinkedIn that offers even more value. 

Analytics

Marketing Insider Group

MAY 6, 2025

Not advertising, not email marketing, but social media maybe a little. Lastly, encourage thought leadership. That’s when partnering with complementary B2B SaaS brands becomes a viable option to expand your marketing reach. SEO is the only strategy whose results compound over time. How do you do it?

Marketing Strategy

Search Engine Land

JULY 23, 2024

Thought leadership: Establishing your brand as an authority in your field. Dig deeper: What is social media marketing? What does email marketing include? Newsletters: Regular updates sent to your email list. Automated campaigns: Triggered emails based on user behavior (e.g.,

Digital Marketing

Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. They do things differently.

SEO

Hubspot Marketing

JUNE 30, 2025

Email Marketing Manager Job Description When it comes to email marketing, there are a lot of moving parts. An all-star email marketer will get jazzed up about optimizing and building a top-notch email marketing program. We‘re seeking an expert email marketer to join our team.

Management

Exposure Ninja

APRIL 25, 2025

Today, the best marketers are using AI to enhance their process not replace it. As Abigail Daunton-Johns , Head of Content and Email Marketing at Exposure Ninja , puts it, “People are learning to use generative AI tools better to help them create really quality content.”

Market Trends

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars.

Transform

Hubspot Marketing

JULY 10, 2025

Advanced Marketing Automation – Built-in blogging, email marketing, and social media tools help consulting firms establish thought leadership and nurture prospects through extended sales cycles with personalized content.

CRM

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

CRM

Hubspot Marketing

MAY 5, 2025

Email is the only marketing channel that offers an equal playing field for all marketers , says Jay Schwedelson. With email marketing, your brands message has just as much chance of being viewed as Apples, or Googles, or [fill in your favorite big brand here]. No stunningly brilliant thought leadership posts.

Thought Leadership

Martech

APRIL 23, 2025

If your title starts with “Why” or “What,” you’re probably writing thought leadership. Example prompt: “Create a 5-step process for onboarding a new email marketing platform for a SaaS company.” How to do it Instead of saying: “You need a better segmentation strategy.”

Whitepaper

Hubspot Marketing

APRIL 23, 2025

Next, she amplified it through LinkedIn thought leadership posts, nurtured it via email marketing and integrated it into sales enablement materials. This one adjustment embedding media mentions into outbound sales efforts led to a 30% increase in email response rates.

PR

Buffer Marketing

FEBRUARY 12, 2025

For example, when someone says beehiiv , I instantly think of email marketing, brand sponsorships, and newsletters. B2B social media marketing is never “done” Building a B2B social media marketing strategy isn’t a one-and-done task, it’s a recurring one.

Social Media Marketing

Sprout Social

JUNE 5, 2025

A blog, often integrated within your website, allows you to publish long-form content, establish thought leadership and attract organic traffic through search engines. Email marketing Email lists are valuable owned assets for direct communication with your audience.

Thought Leadership

Animalz blog

JUNE 12, 2025

Validation content like thought leadership and rankings makes writers feel smart for citing authoritative sources. This opens up a much larger total addressable market for content topics when companies exhaust their obvious pain points. Educational content like original research gets referenced for credible statistics.

SEO

Exposure Ninja

AUGUST 4, 2025

Instead, this integrated approach combined traditional search (SEO) , AI Search , website optimisation , Email Marketing , and Paid Advertising — creating a replicable framework. This wasn’t achieved by replacing traditional channels with AI tools. The foundation was intelligent lead capture.

Transform

Neil Patel

MAY 30, 2025

Email Marketing to Nurture Leads On average, email marketing has a return on investment (ROI) of 36:1, making it one of the most lucrative marketing channels for manufacturing marketers. Share your company values and differentiate your business from the competition.

Manufacturing

Lynton Web

MAY 8, 2025

LinkedIn : Professional networking, corporate partnership development, and thought leadership content. Expert guides on fitness, youth development, recreational activities, and wellness topics establish thought leadership while providing practical value that builds trust and credibility with your audience.

Marketing Strategy

Power Digital Marketing

JUNE 3, 2025

Implement an Effective LinkedIn Lead Generation Strategy Leverage LinkedIn Sales Navigator, InMail campaigns, and thought leadership content to establish credibility. Develop a Strong Account-Based Marketing (ABM) Approach Identify high-value accounts and personalize outreach with tailored messaging and multi-channel engagement.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 25, 2024

One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for ). What’s most important to understand is how B2B newsletters differ from traditional email marketing.

Promotion

Backlinko

JANUARY 31, 2025

Personally, Ive found the most success with: SEO : Targeting high-intent searches coming directly from my audience Reddit: Answering questions on subreddits where my ICP is YouTube : Creating videos that help my audience overcome industry challenges. Works great for repurposing content, too.

SEO

Hootsuite

JULY 18, 2025

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes.

B2C

Buffer Marketing

OCTOBER 28, 2024

Whether you're looking to establish thought leadership, keep your audience informed, or maintain a consistent posting schedule, Quuu can save time while keeping you up-to-date and relevant. month per social media profile Partnership marketing tools Partnership marketing is great for businesses of all sizes.

Digital Marketing

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. Be yourself and let your passion for your industry shine through.

Key Performance Indicator

Animalz blog

JULY 8, 2025

Lane also goes into her two main customer personas: practical “builder” use cases that power PLG sign-ups and strategic thought leadership for enterprise buyers. About Our Guest: Lane Scott Jones Lane Scott Jones is Director of Content & Corporate Marketing at Zapier. million monthly visitors. Ty Magnin [00:15:37]: Yeah.

Thought Leadership

Martech

FEBRUARY 10, 2025

These tools help sales teams stay on track with their pipeline, timing outreach and using pre-built email templates or phone scripts to engage more prospects efficiently. Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there.

Thought Leadership

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important? It’s how you show your expertise, communicate your values, and stay top of mind.

Content Marketing

Vertical Response

JULY 6, 2025

Open rates are dying; here’s what actually matters now in email marketing, largely due to privacy changes from companies like Apple that make these metrics unreliable. Personalization and segmentation based on subscriber data significantly enhance engagement and deliverability, leading to higher email marketing effectiveness.

Email Marketing

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. Behind every tactic, growth marketing asks, “What’s actually working — and how do we scale it?” Andrew Dunn , VP of marketing at Zentro Internet , shares more. “At

User-Generated

Martech

JULY 14, 2025

Use this framework to define your KPIs: Thought leadership? Here are some metrics that actually matter: Subscriber growth rate : Are more people signing up? Unsubscribe rate : Are people sticking around? Branded search volume : Is your audience seeking you out elsewhere? Track forwards, replies and dwell time. Lead nurture?

Real Estate

Martech

APRIL 18, 2025

Dig deeper: The biggest email newsletter mistake B2B companies keep making Actionable tips Use interest-based signals to adjust your sections: If a subscriber keeps clicking on thought leadership but skips product updates, change their future layouts. Use email behavior to determine what to feature and what to remove.

Whitepaper

Lusha

DECEMBER 9, 2024

Old methods like cold calling and mass emails don’t work well anymore, and sales teams struggle to stand out and connect with potential clients. B2B email marketing offers a solution. It’s not just about sending emails. What is B2B Email Marketing?

Email Marketing

Exposure Ninja

MAY 16, 2025

Whether you’re looking to boost your organic traffic, establish thought leadership, or convert more visitors into customers, the right content marketing agency can be transformative. So, how do you separate genuine content marketing superstars from those who are all talk and no results?

Content Marketing

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Leverage email campaigns, social media, and flyers to deliver these messages.

Gen Z

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Use your marketing automation platform to set rules and triggers to ensure you proactively deliver relevant, specific content that matches your customers’ viewing and search behaviors while they are on your website. Offer Solutions and Establish Thought Leadership. Tell me about your experiences below in the comments.

Customer