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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

“I recommend checking out tools like Make.com and Zapier that natively connect with your favorite marketing tools and AI platforms like OpenAI. Top 5 Use Cases for AI Personalization Marketing 1. Email Marketing Sending personalized emails is nothing new. Let me explain.

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The Pandemic In-Box | Email Marketing Strategy During COVID-19

Adobe Experience Cloud Blog

The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. 3 Things to Consider Before You Send Your Next Email.

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How to transform your website into a continuous marketing powerhouse

Martech

Content ecosystems : Develop a comprehensive content ecosystem with SEO-friendly articles, thought leadership pieces and interactive content that positions your brand as an industry authority. Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. For this prompt, try selecting t he email expert persona. Email: Business email address Sign me up!

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My Favorite B2B Email Marketing Examples and What Teams Can Learn

Hubspot Marketing

I dove deep into my own inbox, spoke to email marketing experts, and explored top brands to bring you best practices for B2B email marketing success with 10 examples of brands leading the way. Table of Contents What is B2B email marketing? What makes a great B2B marketing email? Keep it short.

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4 Ways to Marry Your Email Marketing and Website Optimization Strategies

Adobe Experience Cloud Blog

According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. In many cases, data is being used to deliver personalized email campaigns with fantastic results. Use Website Data to Validate Email Segmentation. Let’s get started… 1.

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7 of the Best Email Marketing Campaigns of 2016

Adobe Experience Cloud Blog

Author: Ellen Gomes Email marketing remains a force to be reckoned with and there is no shortage of statistics to reinforce the point: 72% people prefer to receive promotional content through email. A message is 5x more likely to be seen in email than via Facebook. Grammarly: Leveraging Third Party Endorsements.