Search Engine Land

DECEMBER 6, 2023

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. With ~230 million users in the U.S.

Advertising 114

Advertising Advertisers Transform Manufacturing 114

Martech

DECEMBER 6, 2023

Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. With ~230 million users in the U.S.

Advertising 107

Advertising Advertisers Transform Manufacturing 107

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Communications 128

Communications Finance Health Management 128

Hubspot Marketing

APRIL 25, 2022

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience.

Gen Z 106

Gen Z Influencer Marketing Social Media Marketing Finance 106

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. Social audiences like “live” content. The verdict?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Thought Leadership 131

Hubspot Marketing

JULY 5, 2022

Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. This tool works for normal Google searches but it also integrates with Google Maps so customers can find businesses while they're en route to a destination. Include your social media profiles.

SEO 109

SEO Customer Journey User-Generated Promotion 109

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. Their main purpose is to compress data, particularly media. Why do marketers need codecs?

Inbound Marketing 79

Inbound Marketing Marketing Marketers Video Marketing 79

Search Engine Land

NOVEMBER 17, 2022

Social media’s ability to both mobilize and catalyze individual experiences in real time played a central role in empowering the masses to fight for their perceived injustice. Just like that – in the blink of an eye – social media goes from hero to villain. What does social media marketing mean?

Social Media Marketing 123

Social Media Marketing User-Generated Marketing Marketers 123

Hootsuite

NOVEMBER 17, 2022

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Executives at most popular social media platforms seem to think so. Here’s everything you need to know about NFTs to take advantage of all the new features the social platforms are launching. How does an NFT work?

Non-Profit 118

Non-Profit Real Estate Price eCommerce 118

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table of Contents What is programmatic SEO? However, the content fits well with the product, so the team created pages with the same layout and content pattern. “To

SEO 115

SEO User-Generated CRM Manufacturing 115

Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. Why you need a social media style guide (aka brand guidelines). But what about realise?

Branding 145

Branding User-Generated Law Shipping 145

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Branding 115

Branding Transform Gen Z Entertainment 115

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Marketing Mix 126

Marketing Mix Shoppers Marketing Marketers 126

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Need a stronger business case for getting on social media?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. If you already have a following on Facebook, Instagram, or some other social media, it’s a great idea to use the same username for your Twitter handle. Do be consistent.

Food 98

Food Fashion eCommerce Retail 98

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Marketing can be confusing and overwhelming. There are so many marketing terms for things, that all sound like the same thing. Take marketing campaigns and marketing funnels.

CRM 60

CRM Marketing Marketers User-Generated 60

Hubspot Marketing

APRIL 13, 2023

They may even choose a competitor simply because that business communicates its value proposition clearly in its marketing campaigns and sales process. Value Proposition vs Slogan A slogan is a short, catchy statement that brands use in marketing campaigns to sell a specific product. We break down the differences below.

Food 144

Food Shipping CRM Branding 144

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. Why Create Social Media Contests?

User-Generated 96

User-Generated Promotion Price Management 96

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

JULY 31, 2020

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. Expanded markets for Instagram Shop and Facebook Pay launch. Sometimes they cause mass outrage (see: literally any time the interface is redesigned). July 2020 Facebook updates. Source: Facebook.

Transform 144

Transform Management Shoppers Law 144

Welcome Software

JUNE 28, 2022

The Lumiere Brothers’ The Arrival of a Train (L'arrivée d'un train en gare de La Ciotat) shocked audiences when it came to the silver screen in 1896. As many organizations are making leaps and bounds toward paperless workplaces, automated marketing and big data analytics, it's time to sink or swim for digital experience management.

Analytics 40

Analytics Customer Non-Profit Retail 40

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. USCAnnenberg ?

Branding 100

Branding Millennials Entertainment Transform 100

Hootsuite

SEPTEMBER 1, 2020

There’s always something new in the works, which is to say there are always new opportunities for your brand to get ahead of its competitors. The social media platform is, however, in a bit of a tussle with Apple’s App Store over tickets sold via the iOS app. But one thing’s for sure: Facebook never rests on its laurels.

Non-Profit 145

Non-Profit Transform Advertising Advertisers 145

Hootsuite

OCTOBER 1, 2019

Because the goal on Instagram is to show your best side by sharing content that people value. It takes work, but if you’re ready to up your game, we have 22 tips to get you started. But whether we can see Instagram likes or not, the Instagram algorithm continues to work like it always has , according to the platform.

User-Generated 111

User-Generated PR Law Shipping 111

Moz

MARCH 2, 2021

Posted by AndrewMiller Too often, we assume that SEO best practices will work in any industry against any competitive set. We all know that tactics that worked in 2020 won’t necessarily move the needle in 2021 as Core Web Vitals (CWV) and other signals shuffle to the front. We have to do better for our businesses and our clients.

Real Estate 56

Real Estate Food SEO User-Generated 56

Marketing Insider Group

JANUARY 10, 2012

I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. Sure there will be some mini-bubbles and mini-bursts as the housing market removes the backlog of foreclosures, but in many U.S. The Bad News.

Transform 78

Transform CMO Marketing Marketers 78

Duct Tape Marketing

FEBRUARY 10, 2022

What a CFO Can Do For Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jason Blumer. In this episode of the Duct Tape Marketing Podcast , I interview Jason Blumer. More About The Duct Tape Marketing Consultant Network: Check it out here. So it's a tough market.

Education 73

Education CMO CRM Management 73

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. What is Facebook automation & how does it work? Instead, strike a balance.

Branding 124

Branding Analytics Social Media Marketing User-Generated 124

Marketing Insider Group

FEBRUARY 9, 2015

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Voicemail takes too long.

Millennials 96

Millennials Gen Z Marketing Marketers 96

Adobe Experience Cloud Blog

DECEMBER 17, 2015

Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job. Get an outsider’s buy-in.

eBook 91

eBook Thought Leadership Promotion Copywriting 91

Content Marketing Institute

DECEMBER 4, 2017

For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic. Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience.

Thought Leadership 107

Thought Leadership Education Promotion Event Marketing 107

Kevin Indig

APRIL 19, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Fast forward to today, the impact of backlinks on SEO has made space for content and user experience, but it’s still one of the most important factors in some verticals. The value of backlinks was undisputable!

PR 122

PR SEO User-Generated CMO 122

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Users can click on a work of art’s title to learn more about it.

B2C 99

B2C Content Marketing Shipping User-Generated 99