Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Plus, whereas content on most social channels is fairly temporary, YouTube videos can have lasting effects. My company, Galan Leather Co.

Shipping 90

Shipping Product Influencer Marketing Advertising 90

Animalz blog

JANUARY 23, 2023

AI is a force multiplier for great writers. We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing.

Content Marketing 125

Content Marketing Fashion eCommerce Marketing 125

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Hubspot Marketing

JULY 5, 2022

Although word-of-mouth is still a popular form of marketing, it's not the only way customers will find you. More often than not, they're using Google searches to research the businesses they plan to buy from long before they make it into a store or the checkout page on a website. Optimize your existing content.

SEO 109

SEO Customer Journey User-Generated Promotion 109

Search Engine Land

JANUARY 27, 2023

At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. So what will we be covering in this article? So what will we be covering in this article? As with virtually every decision we make, when it comes to tools, it’s good to think about the ever-present question – why? So what are they?

SEO 119

SEO User-Generated Analytics eCommerce 119

Hootsuite

JUNE 2, 2022

Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. What is a social media crisis? What type of behavior can spark a social media crisis? Time moves at a different pace on social media. One minute, your brand is a beloved internet meme.

Management 145

Management PR Communications Health 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Not much time on your hands? So, how’s it going so far?

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) Table of Contents What is programmatic SEO? How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO?

SEO 115

SEO User-Generated CRM Manufacturing 115

AWeber

MARCH 17, 2022

Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. Because everyone knows what it’s like to read a terrible email, whether it’s a marketing email, a professional email, or a personal email. So what is a “concise” email, exactly?

Copywriting 131

Copywriting Communications Email Marketing Marketing 131

Hubspot Marketing

MAY 16, 2022

From from services like Netflix to user-generated content on YouTube, we’re all streaming video online. As customers are consuming more video content, video marketing has become an integral part of marketing strategies. What is a codec? What is a video codec? Why do marketers need codecs?

Inbound Marketing 79

Inbound Marketing Marketing Marketers Video Marketing 79

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Most small businesses couldn’t afford to do video marketing.

Video Marketing 85

Video Marketing Marketing Marketers Retail 85

Hubspot Marketing

APRIL 25, 2022

Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Here’s what you need to know. We first pointed out TikTok as the app marketers should watch back in 2019.

Gen Z 106

Gen Z Influencer Marketing Social Media Marketing Finance 106

Search Engine Land

DECEMBER 6, 2022

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Schieler Mew, admin of the Google SEO Mastermind group on Facebook, posted this video explaining what he saw with over 200 SAB sites.

SEO 101

SEO User-Generated Search Marketers Customer 101

Hootsuite

JULY 18, 2023

Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more. What is social media interaction? These days, social platforms play a role in customer service, brand management, sales, and more.

User-Generated 92

User-Generated Communications Social Media Marketing Management 92

Hootsuite

APRIL 5, 2021

What a thrilling time it has been for Clubhouse , the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features , all in a matter of months. What are the benefits of Clubhouse? The verdict?

Social Media Marketing 131

Social Media Marketing Marketing Marketers Thought Leadership 131

Neil Patel

SEPTEMBER 10, 2020

It can be a great way to monetize your content or sell to people outside your local area. Some of the translated pages would likely be similar to the content on your existing pages, leaving you at risk for being penalized by search engines for duplicate content. What Is the Hreflang Tag? Let’s go a step further.

SEO 138

SEO User-Generated Shipping Digital Marketing 138

Exposure Ninja

MAY 5, 2023

AI is a transformational technology and has become the stated top priority for the biggest names in tech, who have made it their goal to revolutionise the world of digital marketing with it. We’ve made it part of our mission to help our clients defend and steal market share during this next technological shift.

Transform 52

Transform User-Generated Copywriting Digital Marketing 52

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. Figuring out which channel or touchpoint convinces a customer to make a purchase is as much of an art as it is a science. What is Marketing Attribution?

Marketing Mix 126

Marketing Mix Shoppers Marketing Marketers 126

Martech

DECEMBER 8, 2021

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. Businesses might assume that end-users are the ones filing these legal actions, and that they’re far and few between, but marketers who have experienced accessibility lawsuits are pointing to a more business-driven motive.

Law 112

Law SEO Place Education 112

Hubspot Marketing

JULY 4, 2022

Just as you would spend a considerable amount of time choosing your business name, Having a good handle is always a plus for marketing on Twitter. This article will show you the do’s and don’ts of choosing a Twitter handle and 25 examples of great Twitter business names. Here are 25 examples of great Twitter usernames.

Food 98

Food Fashion eCommerce Retail 98

Sprout Social

JANUARY 18, 2022

This fast-paced response strategy mitigated any further escalation, halting what could have been a larger issue in its tracks. . If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. It elevates the meal, taking it to new and improved heights. .

Communications 128

Communications Finance Health Management 128

Hootsuite

SEPTEMBER 8, 2020

And every good social marketer needs a great social media style guide. Let’s look at why you need clearly defined social media brand guidelines, along with some great style guide examples for you to model. What’s wrong is being inconsistent. But what about realise? Do you use serial (aka Oxford) commas?

Branding 145

Branding User-Generated Law Shipping 145

Hubspot Marketing

APRIL 13, 2023

In this article, you'll learn the definition of a value proposition, what a value prop isn't, examples of some of the best value props we've seen, and tactics to create amazing value props. We'll cover: What is a value proposition? A great value proposition could be the difference between losing a sale — and closing it.

Food 144

Food Shipping CRM Branding 144

Adobe Experience Cloud Blog

FEBRUARY 7, 2017

Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. As a field marketing professional, I have the pleasure of working with sales team members on a daily basis. What message isn’t getting a response? What are prospects’ top concerns?

Thought Leadership 130

Thought Leadership B2C Marketing Marketers 130

Hootsuite

JUNE 29, 2020

66 is the mother road, the road of flight,” wrote John Steinbeck of the migration of American farmers and small business owners at the height of the Great Depression as they marched down America’s now-historic Route 66, out of the dust bowl and towards California in search of opportunity. The road became a myth. A monument.

eCommerce 144

eCommerce Management Place Customer 144

Search Engine Land

NOVEMBER 17, 2022

And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 123

Social Media Marketing User-Generated Marketing Marketers 123

Hootsuite

MARCH 28, 2022

The social media app features millions of new videos uploaded every day , and with each piece of content comes a new opportunity for users to react, chime in, go off, build connections, crack jokes, or just get weird. All of which is to say: making fun TikTok videos should be just one part of your brand’s social marketing strategy.

User-Generated 92

User-Generated Social Media Marketing Branding Marketing Strategy 92

Sprout Social

MAY 20, 2021

Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. What is employee engagement? If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers are currently facing serious burnout. Toxic teams.

Health 131

Health Communications Promotion Food 131

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

MAY 31, 2023

Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? Secondly, what works for you may not work for your friend’s business, and what works in your region or country will not necessarily work well for you abroad. Are we ready to cross borders? Let’s get deeper into this!

SEO 66

SEO Analytics User-Generated Marketing Strategy 66

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love.

Branding 100

Branding Millennials Entertainment Transform 100

Sprout Social

OCTOBER 19, 2016

With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. Through Oct. giveaway pic.twitter.com/Y99BscH4TW.

User-Generated 96

User-Generated Promotion Price Management 96

Welcome Software

JUNE 28, 2022

The Lumiere Brothers’ The Arrival of a Train (L'arrivée d'un train en gare de La Ciotat) shocked audiences when it came to the silver screen in 1896. What is digital experience analytics? What is digital experience analytics? How would a modern audience react to The Arrival of a Train ? Would they react at all?

Analytics 40

Analytics Customer Non-Profit Retail 40

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Litmus

APRIL 16, 2019

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. As email marketers, we all strive to deliver great emails to our subscribers’ inboxes. As email marketers, we all strive to deliver great emails to our subscribers’ inboxes. Your Accessibility Checklist.

Email Marketing 58

Email Marketing Marketing Marketers Branding 58

Hootsuite

SEPTEMBER 1, 2020

Even if you have an amazing poop-emoji-themed birthday planned for your child, it’s not exactly a great time to get together. Even if you have an amazing poop-emoji-themed birthday planned for your child, it’s not exactly a great time to get together. Be sure to check back often (and maybe even bookmark this page?). Online events.

Non-Profit 145

Non-Profit Transform Advertising Advertisers 145

Hootsuite

OCTOBER 1, 2019

Second step: ask not what your Instagram audience can do for you, but what you can do for your Instagram audience. Think of it this way: how can you make your Instagram posts more likeable? Because the goal on Instagram is to show your best side by sharing content that people value. First step: don’t buy them. Trust us.).

User-Generated 111

User-Generated PR Law Shipping 111