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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Promoted by the right partners, it encouraged fans to show off their most personalized pairs, highlighting just how creative and customizable the product could be. Why are influencer marketing campaigns so effective?

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Environmental groups, active since the 1960s, were the first to promote sustainable living but the movement failed to gain significant momentum until recently. Some brands will promote their most environmentally friendly products or exaggerate the extent of their sustainability efforts in an act known as “greenwashing.”

Retail 130
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. The millennial market is really who banks like ours are looking to connect with.”. SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers.

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Influencer marketing trends across industries

Sprout Social

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. There’s no denying the impact of influencers on social media, culture and commerce.

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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share. They appear on the platform in various places, from the Explore page to a user's feed.

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot Marketing

For example, on average, Gen Z and millennials will only pay attention to online content for eight to 12 seconds. Here's an example where the energy drink brand G-Fuel asks Twitter users to reply to their tweet with who they think will win the 2020 "#SuperBowl." Consider influencer marketing.

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Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.