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Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity. Are you getting the most from your stack?

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

"But as remote capabilities developed rapidly during the pandemic, I saw an opportunity to rethink our model and boost productivity ," shared Varghese. For brainstorming creative meetings at the office, where the energy of collaboration spurs new ideas, the team comes together in-person. Is the office obsolete?

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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

You can also have AI read the tonality of someone’s responses, allowing you to respond at the energy level that someone is inputting.” Localization and Translation If you’re expanding into international markets, you can use AI to localize your content by translating it into different languages for your various target markets.

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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

When people see AI as just a fun novelty, theyre unlikely to invest their time and energy into implementation. Gong gives you access to extensive call transcripts that are rich in prospect data, offering insights into how you can best position your product. Without AI, it wouldve taken me days, as well as at least one (human) analyst.

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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies

Hubspot Marketing

In fact, we believe in AI CRO so strongly, that we easily rank it above other marketing growth strategies like organic search, paid performance, brand marketing — even product marketing. Now, I know what you’re thinking: CRO has been a marketing staple for decades.

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

Let demand drive growth before spending on marketing. A lot of people assume that growth is all about marketing dollars, but the reality is, product-market fit comes first. Instead, we put all of our energy into perfecting the newsletters content, building organic referral loops, and deeply getting to know our readers.

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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. You know, start creating websites and content that you're actually excited to roll out of bed for.