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Early in my career, the idea of “thoughtleadership” wasn’t on my radar. My passion for narrative naturally evolved into a commitment to thoughtleadership, where I leverage the art of storytelling for myself and my clients to share insights, provoke discussions, and influence change.
ThoughtLeadership Yes, you can use AI to identify thoughtleadership opportunities. Using AI tools like this one can help marketers discover thoughtleadership and PR opportunities instantly. You can also localize ads, product marketing assets, and SEO content. Let me explain.
Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. But thoughtleadership involves more than knowledge. For small businesses, effective thoughtleadership can help level the playing field.
I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is ThoughtLeadership? ” So I thought it would be great to get her views here. My 14 th nonfiction book is #ThoughtLeadership Tweet: 140 Prompts for Designing and Executing an Effective ThoughtLeadership Campaign.
In a crowded market, it’s no longer enough to push out product features or ROI claims. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future.
You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video. So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns.
Over 32% of marketers say product demonstrations or tutorials perform best on social media, with user-generated (22.5%) and behind-the-scenes (22%) content right on its heels. Original ThoughtLeadershipThoughtleadership, at its core, is your thoughts and perspectives, informed by your lived experiences.
Writing a book takes a monumental investment of time, energy, and resources. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. The outcome, however, can transform your business and thoughtleadership. Please schedule a call with one of our experts.
A big part of this is ensuring that your team productivity and company culture remain intact. Keep Productivity Alive. Taking the time to send an email or highlight an accomplishment during a video chat will reinforce productivity in a positive way. Remote work isn’t a new concept. Keep Creativity Alive.
💡 Schedule your Instagram Reels directly in Buffer → LinkedIn Best if you’re focused on thoughtleadership A less-discussed outlier in the TikTok alternatives conversation is LinkedIn, but don’t count it out. Its cross-promotion features make it a great choice for creators looking to boost engagement.
Thoughtleadership carousel: Link to webinar recording, ebook and short video series 8. The results weren’t ready for production but were close enough to feel like a real page. It was more like sculpting than designing — less pixel-perfect and more energy-driven. About the Model: Brief summary with visual 9.
Thoughtleadership. You establish your brand as a thought leader in the space. This fill the gap approach not only helps you offer value to your audience but also allows you to establish yourself as a thought leader in your niche. When youre the first to address a trending or underserved topic, search engines reward you.
Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products. Base Interest on Behavior.
It can tank your productivity before you’ve even begun your day. Here are three things you can do as soon as you get into work to increase productivity. This not only helps us take prompt action if we notice a potential crisis in the works, it also helps us understand what our customers think of our products or campaigns.
Unlike casual users or influencers, content creators are brought into a business to strategically support marketing objectives, increase engagement, build community, promote products, or drive conversions. Ideal for: Product demos, behind-the-scenes, UGC-style stories, trend campaigns. Lets break it down.
Whether it’s your colleague wanting to talk about last night’s sports game, your boss requesting a last-minute status report, or the many phone calls scheduled for the day; all of these things add up and affect your productivity. To be productive and get more done, you need to control your time. Your time is finite.
This conversation is part of an exciting new series on our blog, so stay tuned for more thoughtleadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play.
Theyre a product you maintain, improve, and rely on every day. Most teams dont realize theyre building a mini-product. And like any product, it needs QA, user documentation, and someone to maintain it. Is implementing AI the best use of your time and energy, even if you could do it in-house?
First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.
Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. But thoughtleadership involves more than knowledge. For small businesses, effective thoughtleadership can help level the playing field.
My mouse flew all over the screen for no apparent reason as I excitedly clicked into every last feature of the product. I called out bugs in the demo instance on the 1-2 occasions that the product didn’t function properly. Exude Calm and Positive Energy. I completely neglected to read my audience and adjust accordingly.
Spending my college years in the great state of Texas, I watched as my classmates entered the booming energy industry upon graduation to focus on engineering innovation, exploration, streamlining operations and expanding renewables. Why should they transition from one product to another? And so forth. Want to learn more?
Because automation has removed the tedium that drained both time and mental energy from employees, talent is able to be better distilled. Ferris recognized that organizations were equating productivity with the amount of time spent working and asked people to flip that thought process.
Pick KPIs That Prove Progress Let’s be clear: not all KPIs deserve your energy. 2 Promotional Posts – Promote your product, offer, service, or success stories. Example: Shein tapped into TikTok’s algorithmic strength by creating hyper-personalized product videos tailored to user behavior. Because a goal without audience insight?
The cowbell is indicative of a strong sales culture which is critical to productivity and success. Salespeople need lots of positive energy around them. They have to stay energized to do it well, and so it’s up to the people around them to buoy that energy. The energy consumes you and motivates you.
B2B social media is less straightforward by the very nature of its products. While B2C products are usually not technical, B2B social media requires an in-depth understanding of complex topics and features.On Here, you can share product tips and be much more company-focused than you can be on TikTok.
It is the easiest way for them to guarantee that your product or service will make an impact on their overall business goals. Bonus: It saves you and your sales team time and energy, as you won’t have to spend so much time aggressively selling. Nothing will ever beat giving your customers the ability to try before they buy.
Creative energy well spent behaves like an accelerant that fuels future initiatives. The article’s author, Alex Withers, goes on to explain that the competency automation lends to campaign creation often comes with the counter cost of an increased production load for your creative team.
This isn’t their job; they are offering up their time and energy to help your event. We ran into issues with screenshots not being clear, as well as some glitches with switching between presentation and demos when recording our breakouts – this resulted in more post-production work than anticipated.
My first lesson: You'd better know your products — and how they compare to competitive products — before you can call yourself a salesperson. After several years of selling all types of products, it was obvious to me that salespeople were often sent into the field under-equipped.
Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. The call to arms has been issued: instead of hiring more sales reps, make the existing reps more productive using technology. Show up every day as if it’s your first day; bring that same passion and energy!”
waste) time and energy on experiences and content that doesn’t appeal to them or offer what they want or value. Empower your customers with the feeling that investing in your products or services makes them a hero. At least as important as the product is the experience designed into being your customer.
Solar cells generally convert 15% of solar energy to electricity. What percentage of your customers have bought additional products / services / solutions? After the initial sale, c ompanies should focus on nurturing their customers to drive engagement , share success stories and highlight new product features and company updates.
Your brand’s colors should be integrated across your site, your landing pages, your logo, your product, and any other collateral that you’re creating. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security. How Do People Respond to Brand Colors?
By driving marketing-generated or sales-generated revenue through targeted activities, you can greatly increase the number of closed deals and spend your time and energy more thoughtfully in the meantime. Engage target account leads in every channel.
This creative energy not only runs through teams, it can also exist between them. Last, but certainly not least, marketers can share their passion for the product they’re marketing with their legal team. You know what sets your product apart and makes it special in a way legal might not. The Secret Weapon of the Marketer.
Want a more public and visual display of the incredible resources and energy going into this marketplace? In the last year, there has been a swarm of marketing companies advertising their products and services to drivers and passengers. If you happen to be in Silicon Valley—take a look out the window and check out the billboards!
Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Expanding into global markets presents different challenges and approaches that work for one company may not work for another.
Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. It can be a unique space to do a product sneak peak, offer a gift, or solicit input. How can I make it successful? Event Marketing b2b'
Employees want it and have shown what many already knew: that they can be responsible, productive and present without the need for constant supervision or even turning up for work. The side-effects are welcome: less commuting, fewer cars on the roads, less energy used in mega-offices. Flexible working can now finish off presenteeism.
It can be a genuine challenge to choose where to spend your time and energy. Businesses often get started on social media with a burst of energy but quickly fizzle and fade upon a lack of community interest and growth. Some personas act as a ‘champion’ for a product or business. Research Your Audience.
If I shared a single piece of advice with your marketers (except ones selling one-call close products), it is work with sales to break out into separate roles 1) qualification of inbound leads, 2) outbound prospecting, 3) closing deals and 4) account management/renewals. Doing this can double the productivity of each function.
Basically, the tools help you identify what is working and where your energy should be. Identify your target audience and their behaviors, and meet them where they are at, investing in your energy where it matters most. Having comprehensive data will allow you to make informed decisions on budget allocation and optimize ROI.
People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Users need to be able to focus energy on finding out as much as they can about leads and current customers without struggling with a platform’s layout, design, or functions. Share your thoughts in the comments below.
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