Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. Influencer marketing is another area where Instagram shines. With over 2.5 of its daily users aged between 13 and 24.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Twitter Spaces and Clubhouse are not very popular among Gen Z.

Gen Z 130

Gen Z Influencer Marketing Entertainment Marketing 130

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” Dimperio is a Millennial herself, as well as a brand builder and digital native who helped define influencer culture.

Millennials 71

Millennials Gen Z Entertainment User-Generated 71

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy.

Gen Z 97

Gen Z Millennials Health Entertainment 97

Sprout Social

JULY 1, 2025

Say goodbye to guesswork in TikTok influencer marketing with a curated list of 25 top Australian creators—from lifestyle creators to comedians, foodies to fashionistas and more. Plus, get practical tips for picking the right talent, spotting red flags and running smarter influencer campaigns that convert.

Branding 85

Branding Fashion Food Gen Z 85

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. TikTokMadeMeBuyIt).

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. Influencer marketing has transformed how we shop.

Influencer Marketing 128

Influencer Marketing Market Trends Gen Z Fashion 128

Marketing Insider Group

JUNE 24, 2025

Social media is no longer just a place to connect with friends or scroll for entertainment. As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time. Gen Z is setting the pace for how social commerce evolves.

Gen Z 52

Gen Z Entertainment Fashion Retail 52

illumin

AUGUST 27, 2024

This is a unique experience where awareness, decision-making, and purchasing all happen on the same platform – shopping and entertainment all in one. According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

FEBRUARY 27, 2025

These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Influencer Marketing 77

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. Marketers should focus predominantly on the 2534 age group.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

FEBRUARY 28, 2025

The diverse age demographics across platforms require tailored social media marketing strategies to effectively engage different audience segments. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Engagements surged past 53 million, up from 42 million last year. This growth isn’t driven by pros or celebrities.

Gen Z 52

Gen Z Branding Fashion Food 52

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving.

Gen Z 63

Gen Z Transform Fashion Food 63

Hubspot Marketing

JANUARY 19, 2024

Creators Comparing influencers and creators is like comparing squares and rectangles. Not every creator is an influencer, but all influencers are creators. Content creators are individuals who craft media to entertain or educate viewers. So, how can you reach a generation that wants nothing to do with advertisements?

Gen Z 135

Gen Z Influencer Marketing PR Marketing 135

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Millennials Branding Transform 133

Sprout Social

JANUARY 30, 2025

…We need to stop interrupting and start being the entertainment. That bodes well for the approach Commonwealth Bank takes to entertainment and edutainment content. Follow her for the latest on using entertainment to deepen brand communities on social and beyond.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Girl Power Marketing

AUGUST 24, 2023

One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. More than 84% of influencers on Instagram are women, making them instrumental in generating a substantial portion of the revenue attributed to influencer marketing.

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Sprout Social

APRIL 10, 2025

The play: Trust in influencers is holding steady and growing in some pockets. The Influencer Marketing Report found that nearly half of all consumers trust influencers as much as they did a year ago, while close to 30% trust them more.

Gen Z 70

Gen Z Pharmaceutical Health Millennials 70

Hootsuite

OCTOBER 18, 2024

If they’re using influencer marketing, how much engagement do those campaigns earn them? 44% of Gen Z consumers use social platforms to research their purchase decisions, which means it’s extra critical that your channels are optimized for social search. It’s time to learn. Is your content providing value?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Martech

MAY 3, 2022

For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness. Facebook has a strong appeal to millennials too , but less so to Gen Z. Does your audience prefer informational content, entertaining content, or a mix of both?

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 129

Gen Z Marketing Marketers User-Generated 129

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials Entertainment User-Generated 40

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 133

Gen Z Inbound Marketing User-Generated Entertainment 133

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

Gen Z 129

Gen Z Branding Fashion Food 129

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. According to Influencer Marketing Hub , since 2020, venture capitalists have invested $800 million into creator economy startups. Content is here to stay (and so are content creators).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Collaborate with TikTok influencers.

Entertainment 144

Entertainment User-Generated Gen Z Promotion 144

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. There’s arguably no better place to see brands flex their creativity. Availability.

Gen Z 139

Gen Z Entertainment Law Fashion 139