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Data-Driven Personas: How to Use Market Research to Your Advantage

Aspiration Marketing

By analyzing user preferences and viewing habits, Netflix tapped into a burgeoning desire for on-demand entertainment. This decision exemplifies the power of understanding your audience when building buyer personas and adjusting marketing strategies. Enter market research. Where does this understanding come from?

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New Research Shows That From Boomers to Zoomers, Authenticity Matters

Businesses Grow

Takeaway : When targeting Gen Z, focus on creating genuine, relatable content that educates while entertaining. Partner with influencers who can demonstrate expertise and maintain professional credibility to strike a balance between being authentic and polished, yet still entertaining. Brint Ryan College of Business.

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3 marketing use cases for generative AI that aren’t copywriting

Martech

Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one. For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Some of her feedback was not helpful.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

In this always-on omnichannel environment, It’s easier for consumers to jump in and out of the purchase funnel, so it’s important for brands to always be entertaining and helpful when they have a customer’s attention, O’Reilly explained. It remains important that we root ourselves in how people feel when they experience our brands.”

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Use it to offer live or automated customer support, send personalized WhatsApp marketing campaigns or provide updates. Sprout’s Q2 2025 Pulse Survey found 42% of Gen Xers use TikTok, turning to it for entertainment and inspiration. They are scrolling to learn, connect and occasionally be entertained.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research.

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Gamification in Marketing

Use Insider

Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments. It’s not just about adding entertainment; it’s about creating interactive, engaging, and rewarding experiences that influence customer behavior and elevate brand interactions.