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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. The PlayStation 5 came in second place for dollar sales in 2020, but its predecessor beat it in unit sales.

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3 reasons why digital video and CTV are booming in 2024

Martech

These consumers understand the value exchange — they pay less for entertainment and accept ads as the tradeoff. Dig deeper: How CTV can deliver market research for B2B marketers Influencers and the role of social media Marketers are expected to spend $35.09 billion globally on influencer marketing in 2024.

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Making the Case for Content Marketing: Research & Statistics

Rock Content

As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. Bottom line, marketers who aren’t creating compelling content are having a difficult time with SEO.

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The Innovator’s Guide to Inbound Content Marketing

Rock Content

The Core Principles of Inbound Content Marketing “Inbound content marketing just might be the magic touch you need. And that’s not hyperbole: It truly does feel like magic when you put it in place and watch it fly.” Supporting techniques can include SEO, lead nurturing, buyer personas, and social media engagement.

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Why the 7 Functions of Marketing Are Essential Business Knowledge

Rock Content

You can educate, you can inform, you can help, and you can entertain. Conducting thorough market research on similar products favored by the target demographic, the better to understand what customers want and how to give it to them. How do the 7 functions of marketing work together?

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. For entertainment via memes, humor subreddits, or to discuss TV or movies. Market research. Good marketing always is, right?

Branding 101