Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. These age groups are more connected to the internet than older age groups,, and prefer to be entertained or learn new things from online videos. Half of Gen Z and Millennials "don't know how they'd get through life without video.".

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Usually preferring products with high quality and value, they tend to be loyal for years to the Brands they like. Gen A was raised on technology for entertainment, education, and connecting with friends.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. You wont be surprised to hear, British consumers are discerning. Tuesday : 36 p.m.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Instagram is also a powerhouse for shopping and e-commerce.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. What problem do they have with [your industry/product]? Where do they live?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Gen Z is most likely to use both channels for entertainment and connecting with friends and family. On social, the brand tackles product feedback head-on. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Sprout Social

JULY 22, 2021

Millennials (survey respondents ages 24-39). Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. To get Gen Z’s attention on social media, lead with entertainment and tweak your content to fit different Gen Z sub-segments. Find and buy products.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Sprout Social

FEBRUARY 28, 2025

Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Its focus on specific interests and purchase intent makes it an ideal channel for driving traffic to online shops and product pages.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Sprout Social

MAY 12, 2025

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. Another 38% of Australian users (roughly 3.2

Gen Z 64

Gen Z Transform Fashion Food 64

SocialPilot

FEBRUARY 19, 2025

A global retail chain might prefer Twitter for its established audience and tools, which allow it to promote new products quickly. Blueskys younger audience, mainly those aged 18-34, makes it a good choice for businesses targeting Gen Z and millennials. Gender Distribution: More than half of Bluesky users are male. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive.

Gen Z 135

Gen Z Millennials Branding Transform 135

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The people we surveyed most frequently engage with: Product reviews and recommendations (46%).

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The people we surveyed most frequently engage with: Product reviews and recommendations (46%).

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Adobe Experience Cloud Blog

MARCH 26, 2020

While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. When Gen Z takes time to unwind or needs a mood improvement or just to be entertained, video is the medium of choice with YouTube providing the go-to mental boost. Make it real. Make it practical.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Sprout Social

MARCH 27, 2025

Additionally, brands can collaborate with creators through Facebook Live Shopping online events, where they can showcase and sell products in real time. Brands can also work with creators through affiliate marketing programs, allowing them to tag products in posts and earn commissions on sales. TikTokMadeMeBuyIt).

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

MAY 1, 2025

From product demos to storytelling and interactive challenges, these partnerships go beyond #ads to build genuine engagement and trust. From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Influencer content has evolved.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Product-focused advertisement is no longer a tactic that the festival audience desires. No one is allowed to sell their products at the event, it’s all about networking.”. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We

Branding 132

Branding Millennials Entertainment Thought Leadership 132

Hubspot Marketing

FEBRUARY 12, 2019

Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 52

Millennials Entertainment User-Generated Marketing 52

Sprout Social

APRIL 10, 2025

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 122

Gen Z Millennials Entertainment Manufacturing 122

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. They’re tuning out the noise of over 6,000 to 10,000 ads each day and turning to their most trusted sources of information to learn about the products and services they should be purchasing.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Martech

FEBRUARY 22, 2023

What this tells me is that video production quality will be a focus. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. are under 30, accounting for the Gen Z audience and younger millennials. About 60% of TikTok users in the U.S. are 50 and up.

Millennials 127

Millennials Gen Z User-Generated Marketing 127

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Use Gifs to Entertain Your Audience. Use Gifs to Show Off Your Products. What will they respond to?

Promotion 136

Promotion Branding Entertainment Millennials 136

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Neil Patel

MARCH 19, 2021

In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? What are their interests as of right now, and what types of products are they buying? They’re not wasting the day away watching videos for entertainment like younger generations might.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Martech

JUNE 2, 2022

In a new partnership, Salesforce will make it easier for merchants using Salesforce Commerce Cloud to engage with TikTok users and make their products discoverable on the social platform. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 109

Gen Z Millennials Entertainment Digital Marketing 109

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. The game company is also offering full production process management for brands creative assets, a feature that may become extremely important as brands attempt to engage gamers on their own level.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Generation X is interested in past events, entertainment, pop culture, and music.

Millennials 130

Millennials User-Generated Shoppers Transform 130

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Much like their millennial parents , Gen Alpha will likely spend more time finding medical information online.

Millennials 131

Millennials Health Education Gen Z 131