Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. As for Beyoncé as a brand and an entertainer, she has continued to push the envelope with her marketing. Ground Breaker.

Branding 0

Branding Entertainment Thought Leadership Marketers 0

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Marketing Insider Group

JUNE 22, 2020

Entertainment entered the picture in the ’50s and ’60s when the Rat Pack burst onto the scene – but family-friendly entertainment? However you rebrand or expand, you need to create a brand voice that speaks to them in their language and find new ways to reach them.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Hubspot Marketing

JANUARY 16, 2020

Put simply, that is market share. But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share?

Law 144

Law Customer loyalty Price Food 144

Adobe Experience Cloud Blog

JUNE 8, 2018

’ ” Marketing that Suits. Syms’ obsession with educating his clients was, in fact, a form of content marketing. Don’t just sell the consumers—educate, inform, and even entertain them with stories and tales and details about clothes. It was what made EE Times the special publication it was.

Branding 134

Branding Non-Profit Education Entertainment 134

Sprout Social

OCTOBER 11, 2021

But it’s harder to confirm a link to other popular success metrics, like driving revenue, building brand awareness, breaking into new markets or all of the above. Audiences like to be entertained. So how does humour relate to these goals? Hear me out: Authentic humour drives real results.

Customer Journey 145

Customer Journey Entertainment Branding Customer 145

Adobe Experience Cloud Blog

JANUARY 15, 2015

While it might be entertaining to tell you about my least favorite department, today’s blog post is about one of my favorites. Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform.

Finance 134

Finance Thought Leadership Marketers Marketing 134

Hubspot Marketing

APRIL 11, 2022

The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. Instead, they develop a consistent presence by using a TikTok scheduling tool and focusing on their brand's role as a creator of entertainment. TikTok's key differentiator is the sense of community on the app.

Gen Z 126

Gen Z Transform Entertainment Customer Journey 126

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketers 107

Marketing Insider Group

MAY 20, 2020

Entertains. Continually research your existing audience and new markets to look at what matters to your customers and potential customers – and talk to them. Start with branding – look at your organization’s mission and make sure it’s coming through in your messaging.

Branding 143

Branding Customer loyalty Price Entertainment 143

Adobe Experience Cloud Blog

MARCH 9, 2015

The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. Event attendees will be treated to a variety of entertainment, from themed cocktails to an interactive GIF Photobooth.

PR 132

PR Thought Leadership B2C Food 132

Hubspot Marketing

SEPTEMBER 12, 2023

This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. Unsure where your reach already is, and where you can improve?

Gen Z 143

Gen Z Product User-Generated Millennials 143

illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Retail 105

Retail Shoppers Entertainment Advertisers 105

Hootsuite

FEBRUARY 1, 2022

Remember that viewers watching Twitch streams are there to be entertained, so make sure your ads are lighthearted, upbeat, and engaging. Not many brands have jumped on the Twitter marketing bandwagon… yet. Ads can be shown before the stream kicks off, during the middle of the broadcast, or at the end of streaming. Branded channel.

Gen Z 125

Gen Z Food Influencer Marketing Marketers 125

Sprout Social

FEBRUARY 22, 2022

Let’s cover a few best practices first to help you get the most out of this new marketing avenue. Just as most platforms do with new features, it’s safe to assume that YouTube is prioritizing Shorts for performance and views. Create a caption for your video, then tap Upload Short. YouTube Shorts best practices.

Entertainment 143

Entertainment Education Branding Promotion 143

SocialPilot

DECEMBER 7, 2023

The hosts offer a mix of insightful and entertaining content that will definitely keep you hooked. You can also rely on this podcast to gain insightful advices from hosts and expert guests while learning new marketing and PR trends. What’s more?

Social Media Marketing 94

Social Media Marketing Entertainment Traditional Marketing PR 94

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

To compete, content writers need to do more than cut the crap and up the quality – at this point, we all know that if our content is going to win the trust and love of our future customers, it absolutely must be well-written, entertaining, and useful. But why shouldn’t we rely on competency and professionalism?

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Marketing Insider Group

AUGUST 12, 2020

Although they have expanded their channels from cartoons to live-action films and even live entertainment, all their content stays true to their brand. Expanding your online tribes will allow you to expand your reach into new markets. As you identify new customer segments, create customer personas for those as well.

Marketing Strategy 145

Marketing Strategy Content Marketing Gen Z Whitepaper 145

Neil Patel

JUNE 15, 2021

Reading an article that may hint at your brand’s goals (perhaps by using subtle embedded links) but focuses on helping or even entertaining them in other ways may draw attention to your brand in a less pushy way. People are, frankly, tired of constantly having ads thrown in their faces.

Affiliate Marketing 144

Affiliate Marketing Advertisers Advertising Promotion 144

Marketing Insider Group

JANUARY 12, 2015

In their Content Marketing Maturity Model , from 2012, they talk about content as the new marketing equation. Almost 3 years ago, their content marketing maturity model listed 5 phases of content marketing maturity. They think that if they are not outright asking for new business that they won’t get it.

CMO 111

CMO B2C Entertainment Content Marketing 111

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The Rise of On-Demand Entertainment. Instant access to entertainment on the go is something that modern consumers have come to expect.

Transform 82

Transform eCommerce Retail Entertainment 82

Adobe Experience Cloud Blog

JULY 30, 2018

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. VR can allow us to tell real stories.

Thought Leadership 92

Thought Leadership Marketers Marketing Entertainment 92

Scoop.it!

APRIL 13, 2023

Do you aim at getting new markets with its help? Or do you want to inspire the audience by educating and entertaining them with compelling videos? Is it a popularization of our brand and building its image? Do you plan to sell products or services via YouTube? Is it a monetization of your content that worries you?

Promotion 122

Promotion Analytics Entertainment SEO 122

Martech

JUNE 27, 2022

Amazon, Netflix and Google have set the standard for what customers have come to expect from technology and marketing. Netflix wades through years of your entertainment choices and immediately suggests the next shows you’ll want to binge-watch. Don’t try to forecast sales into new markets with new customers.

Marketers 134

Marketers Marketing Entertainment Management 134

Adobe Experience Cloud Blog

MARCH 26, 2019

Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas. SunTrust had a ton of data, and Johnson was committed to building a marketing organization that could use this intelligence to reach people creatively.

Transform 133

Transform Customer Branding Finance 133

Hubspot Marketing

MAY 14, 2019

Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Global Marketing. Guerrilla Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. Conclusion.

Branding 110

Branding Food Marketers Marketing 110

Marketing Insider Group

JANUARY 2, 2013

Make it interesting – Be controversial, explore ways to fascinate customers, be entertaining, provide practical advice. This is the new marketing: it’s more about educating than broadcasting. Sometimes it is more important to be different and to embrace values that your customers share. Think like a publisher.

Marketing Strategy 111

Marketing Strategy Whitepaper Content Marketing Marketers 111

Martech

SEPTEMBER 7, 2022

We can build off the innovation from 3D world building for gaming and entertainment, expanding their use cases into virtual events, sales, training, and many other B2B use cases.” You can also attend industry conferences that house the latest information on new marketing technologies, like The MarTech Conference this month.

Marketers 116

Marketers Marketing Communications Education 116

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

What once seemed like a pie-in-the-sky idea is now possible in a fully automated fashion at scale thanks to new marketing technology. As more marketers measure their video results, they’ll have the ROI proof to invest more resources into their video programs. You’ll be customizing videos to show how it’s their story too.

Thought Leadership 91

Thought Leadership Transform Video Marketing Fashion 91

Marketing Insider Group

APRIL 29, 2024

It should be relevant, informative, and, whenever possible, entertaining. Leveraging data and analytics isn’t just a new marketing trend —it’s a direct path to learning what’s working, what’s not, and how you can improve.

Customer Acquisition 124

Customer Acquisition Customer Key Performance Indicator Transform 124

Marketing Insider Group

OCTOBER 28, 2019

Businesses want detailed information about what a product or service will do for them before they even entertain a purchase. If your business develops a new product or finds a new market for an existing product, research those customers’ needs and goals. Someone who’s an expert in his or her field.

Content Marketing 110

Content Marketing Marketing Strategy Whitepaper B2C 110

Neil Patel

JULY 22, 2021

According to Signity Solutions, Reddit users are looking for answers or entertainment. Keep your customer profile in mind whenever you create new marketing materials and market to your typical customer. You also need to be clear about why people use Reddit. Just don’t try and sell anyone anything.

Advertisers 145

Advertisers Advertising Promotion Law 145

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Use 80% of your content to inform, educate, or entertain your audience. It’s also important for reaching those who haven’t heard of your business yet. pic.twitter.com/Vj3fZWysRQ.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

NOVEMBER 19, 2018

Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. The topic of communication is quite broad, right?

Communications 145

Communications Management Education Advertisers 145

Hootsuite

JULY 8, 2019

If you’re looking to connect with a niche group, or reach a new market segment, the right takeover host can help you do that. For example, when Game of Thrones actress (and Instagram queen ) Sophie Turner took over the Entertainment Weekly account, the hashtag #EWxGOT made it easy to follow. Share fresh, authentic content.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

SocialPilot

FEBRUARY 9, 2024

Bruce’s posts will give you new insights into the world of video marketing to beat the competition. From account-based marketing, chatbots videos to new product explainer clips, he will convince you to form a new marketing strategy with video at its forefront. Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98