Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 109

Social Media Marketing Entertainment Transform Marketing 109

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content.

Gen Z 116

Gen Z Entertainment Education Social Media Marketing 116

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Social CPM grew 41% year-on-year in Q2 2021. Another trend in the pipeline is the rise of audio formats on social media.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 90

Gen Z User-Generated Entertainment Millennials 90

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Hootsuite

SEPTEMBER 25, 2023

If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. Not sure how?

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. Furthermore, this video proves you don't need a huge budget or fancy production to create valuable content.

Gen Z 98

Gen Z Entertainment Education Social Media Marketing 98

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 140

Social Media Marketing Marketing Marketers B2C 140

Digital Marketer

NOVEMBER 17, 2022

If you’re still asking, “Does content marketing matter in the digital marketing strategy?” Consumers are shown through content how your products and services will enhance their quality of life. Social Media Marketing. ” No doubt, the simple answer is YES! billion by 2023. Click Here.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hubspot Marketing

APRIL 11, 2022

The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. This rapidly growing social media app's innovative and unique algorithm allows users to reach more people based on how they interact with your content. a brand after purchasing a product compared to other platform users.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Sprout Social

MARCH 31, 2022

Product showcases, reviews and recommendations. Product-centric posts and recommendations dominate the platform. This signals a huge window of opportunity for marketers and advertisers. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.

Gen Z 119

Gen Z Entertainment Law Fashion 119

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 116

Gen Z Entertainment Transform User-Generated 116

Buffer Marketing

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.    The brands on this list prove that Instagram doesn’t have to be an afterthought but can be a major driver of a marketing strategy.

Energy 110

Energy Entertainment Product Price 110

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Hootsuite

JUNE 14, 2022

If you sell a product or service, try showing your audience how your offering can help with their #MondayMotivation. Or show off how your product or services can transform lives. With the right investments, it’s a loving place. Brunch, going to the beach, on a bike ride — whatever you do for entertainment. SundayBrunch.

Transform 145

Transform Entertainment Food User-Generated 145

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. These 15-60 second videos are designed to entertain audiences and help brands and creators drive engagement. YouTube Shorts isn’t the place for shortened versions of your long videos. billion daily views globally.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. Crisis Management Plan: Have a plan in place for handling more serious reputational crises.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Social data has become an indispensable part of the European marketer’s toolkit.

Gen Z 95

Gen Z Entertainment Social Media Marketing Shipping 95

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Ah, the age-old social media marketing trick: ask a question to encourage comments. This time, this place. My happy place. Do you agree?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hootsuite

APRIL 22, 2020

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Hubspot Marketing

JULY 10, 2019

for b2b marketing. for b2c marketing. Customers are seeking deals and entertainment (which means marketing needs to be more fun ). Customers want to be educated (which is where B2B content marketing comes in). B2B Digital Marketing. They may be searching for a location-based solution or product feature.

B2C 143

B2C Social Media Marketing Marketing Marketers 143

Rock Content

SEPTEMBER 27, 2023

Unprecedented entertainment industry strikes didn’t just affect movie production. They also rocked marketing , upending how things have been done for decades and bringing new ideas and tactics. In fact, many have spent over 50% of a movie’s production budget on promotional efforts.

Copywriting 74

Copywriting Marketing Marketers Promotion 74

Buffer Marketing

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. 8 ideas to take your email marketing to the next level The key to a successful email is having something interesting and appealing to say.

Email Marketing 115

Email Marketing Entertainment Marketing Marketers 115

Hubspot Marketing

JULY 17, 2023

Higher relevance scores mean a post is more likely to interest you and is placed higher in your Feed. The recommendation system for a For You timeline follows three main steps: candidate sourcing, ranking, heuristics, filters, and product features. Twitter says there is a 50% balance of in and out-of-network content.

Entertainment 145

Entertainment Marketing Marketers Place 145

Buffer Marketing

MAY 2, 2024

Get sponsorships and offer User-Generated Content User-generated Content or UGC is any content a creator produces about a brand or its products or services. And when people see other people like themselves sharing helpful information about a product or service that can solve a problem they have, viewers are more likely to act. 

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79