Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

Social Media Marketing 137

Social Media Marketing Marketing Marketers Copywriting 137

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media Marketing 106

Social Media Marketing Communications Entertainment Marketing 106

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 110

Social Media Marketing Entertainment Transform Marketing 110

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 127

Social Media Marketing Key Performance Indicator Marketing Marketers 127

Jeff Bullas

MARCH 1, 2023

To date, Microsoft has amassed 463,353 followers on Facebook – and that’s only counting their main company page, not the separate pages they have dedicated to their products and services including Windows, Windows Phone, Bing, Office, Internet Explorer and Xbox. But is it the best social platform for your company?

Entertainment 211

Entertainment Social Media Marketing User-Generated Advertising 211

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started! Twitter.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Jeff Bullas

DECEMBER 2, 2022

The reality of having over half the planet on social media means that with some clever tactics and patience you can grow an online business that doesn’t need millions in investment from a venture capitalist. Social media is one of the best ways to get that traffic and eyeballs for free. But you still need to earn it.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Hubspot Marketing

MAY 1, 2023

Two in three Facebook users are on it to keep up with friends and family, 43% use it to share pictures and videos, and 26% go to Facebook simply for entertainment. YouTube users seek out entertainment, education, and inspirational content. YouTube is the second most popular social media platform, used by 57% of U.S.

Gen Z 117

Gen Z Entertainment Education Social Media Marketing 117

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Social CPM grew 41% year-on-year in Q2 2021. Another trend in the pipeline is the rise of audio formats on social media.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 97

Social Media Marketing Key Performance Indicator Influencer Marketing Management 97

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Backlinko

APRIL 30, 2024

of gross domestic product (GDP) ( SBA ) On average, small businesses have 11.7 It’s the only industry with more than 4 million small businesses. ( SBA ) Small businesses in the US generated $16.2 trillion in revenue in 2021 ( Pew Research Center ) Small firms in the US exported goods worth $546.1 billion, accounting for 34.9%

Finance 68

Finance Retail Health Entertainment 68

Hootsuite

SEPTEMBER 25, 2023

If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help. Remember: It’s not a product or service that makes something seem “boring” — it’s bad marketing. Not sure how?

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

APRIL 3, 2023

Consumers are warming up to purchasing products through social media apps. In May 2022, only 12% of consumers preferred purchasing products through social media apps like Instagram Shop or Facebook Marketplace. Gen X and Boomers are shopping through social media more, not just younger gens.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? Social media and other sources have offered an inexpensive way for SMEs to reach a much wider audience. Omnichannel marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape.

Price 111

Price Entertainment Social Media Marketing SEO 111

Calvyn Lee Blog

JANUARY 28, 2024

Limit Your Self-Promotional Posts To promote on Reddit without getting banned, if a subreddit does not allow self-promotion, avoid directly promoting your business, products, or services. Avoid Direct Links to Your Website When mentioning your business, products, services, etc., Build credibility first before trying to promote.

Promotion 242

Promotion Entertainment SEO Education 242

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 82

Shipping Logistics User-Generated Social Media Marketing 82

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Sprout Social

APRIL 24, 2023

It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves). The audience demands entertainment and intimacy in exchange for their attention.

Influencer Marketing 124

Influencer Marketing Shipping Entertainment Social Media Marketing 124

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. Furthermore, this video proves you don't need a huge budget or fancy production to create valuable content.

Gen Z 99

Gen Z Entertainment Education Social Media Marketing 99

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 127

Social Media Marketing Entertainment Analytics Industry Insights 127

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 104

Gen Z Direct Mail User-Generated Millennials 104

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

OCTOBER 10, 2023

Demand Gen is an AI-powered tool that was built to specifically help social platform advertisers by streamlining the process of discovering and converting consumers through visually engaging content. Product feeds for retailers. Get MarTech!

Entertainment 111

Entertainment Retail Advertising Advertisers 111

Hubspot Marketing

APRIL 11, 2022

The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. This rapidly growing social media app's innovative and unique algorithm allows users to reach more people based on how they interact with your content. a brand after purchasing a product compared to other platform users.

Gen Z 108

Gen Z Transform Entertainment Customer Journey 108

Buffer Marketing

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Management 85

Management Social Media Marketing Finance User-Generated 85

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Digital Marketer

NOVEMBER 17, 2022

If you’re still asking, “Does content marketing matter in the digital marketing strategy?” Consumers are shown through content how your products and services will enhance their quality of life. Social Media Marketing. ” No doubt, the simple answer is YES! billion by 2023. Click Here.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Sprout Social

MAY 8, 2023

As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Media businesses can expect consistently high engagement nearly every day between 6 and 11 a.m.

Entertainment 109

Entertainment Gen Z Education Food 109

Buffer Marketing

APRIL 16, 2024

  Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.   After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world.

Retail 98

Retail Entertainment Promotion Price 98