Hubspot Marketing

JUNE 30, 2025

Social Media/Community Manager Job Description Social media has become an integral part of business. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Having a strong network of media connections is also a plus.

Management

Martech

APRIL 9, 2025

What started as a halo effect turned into a PR firestorm. Let a YouTuber explain, let a TikToker entertain and let a podcaster deep-dive. At its peak, the Yeezy brand was one of the most successful celebrity collaboration stories in modern retail. The lesson? Don’t just look at the upside. Model the downside.

Fashion

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics

SocialPilot

JUNE 26, 2025

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. Blend Entertainment + Education: Here’s something that might surprise you. That’s not all.

Gen Z

SocialPilot

MARCH 10, 2025

Understanding your audience is the foundation of any successful social media strategy. A well-defined social media marketing plan ensures that your content, including memes, resonates with the right people and drives meaningful engagement. Why Is Audience Perception Essential in Meme Marketing?

Gen Z

Martech

JUNE 16, 2025

Buyers are tired of cookie-cutter CEOs who speak in abstractions, and they’re choosing to follow leaders who speak plainly about their failures, unconventional paths and beliefs, not just the talking points the PR department approved. But it isn’t that simple. Today’s buyers are moved by: Results (i.e., And novelty.

Thought Leadership

SocialPilot

JUNE 19, 2025

Having a crisis management plan before things spiral out of control can ensure that bad incidents like these fade away instead of turning into a PR disaster. What Constitutes a Social Media Crisis And What Doesn’t? It should include: Crisis Team: PR, legal, customer service, and leadership should align messaging.

Management

Neil Patel

JULY 22, 2025

What was once a cheeky social media trick has become a high-stakes play for many modern social media marketers. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends. It has its roots in the older PR strategy of newsjacking.

Branding

Hubspot Marketing

AUGUST 20, 2019

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. Additionally, over the last two decades, it has risen as one of the primary marketing channels. Social Media Marketing Statistics/Data 2019.

Social Media Marketing

Marketing Insider Group

OCTOBER 15, 2020

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With social media’s monthly active users expected to reach almost 3.43 Preparing for PR issues or data breaches.

PR

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Social influencers are bloggers, social media personalities, or industry experts who have developed large and loyal followings by being insightful, entertaining, engaging, transparent, humorous, and—most importantly—human. From there, it began to grow in the industry as more and more PR professionals adopted it.

Content Marketing

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Is Content Marketing Traditional Advertising’s New Rival?

Social Media Marketing

Hubspot Marketing

JULY 10, 2019

for b2b marketing. for b2c marketing. Customers are seeking deals and entertainment (which means marketing needs to be more fun ). Customers want to be educated (which is where B2B content marketing comes in). What better marketing tool to satisfy these priorities than B2B content marketing?

B2C

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit

SocialPilot

DECEMBER 7, 2023

The Art of Social Media with Tejas Mehta The Art of Social Media is a popular podcast that offers a series of interviews with industry leading social media marketing experts and influencers. The show is hosted by Tejas Mehta, who is a leading marketer with over 20 years of experience.

Social Media Marketing

Hubspot Marketing

JANUARY 7, 2024

Graphic Design Graphic design is a subset of content marketing that focuses more on the visual appeal of web and print content. Social Media Marketing Social media marketing leverages social platforms to promote a company and its products. This strategy can speed up business growth.

Copywriting

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Stand-out services: Social Media Management, Paid Social, Content Marketing.

Management

Buffer Marketing

JANUARY 22, 2024

Creators move beyond content creation To survive challenges like shifting algorithms or economic downturns, creators are diversifying their roles, influencing various business aspects beyond traditional social media content creation.

Gen Z

Buffer Marketing

JANUARY 22, 2024

Creators move beyond content creation To survive challenges like shifting algorithms or economic downturns, creators are diversifying their roles, influencing various business aspects beyond traditional social media content creation.

Gen Z

Hootsuite

MAY 30, 2023

What are the best social media platforms for lawyers? Read on for how to create a winning social media marketing strategy for law firms. #1 1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media.

Law

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform

Hootsuite

NOVEMBER 2, 2022

Avoid a PR nightmare by paying close attention to the engagement that your sponcon is getting, both on your account and on the creator’s account. This BTS from a green-screened dancing pitbull is pretty entertaining. appeared first on Social Media Marketing & Management Dashboard. Fitting the creator’s niche.

Branding

Marketing Insider Group

JUNE 29, 2020

So it’s an opportunity for us to talk about that, but also an opportunity to help families who are in need not just of entertainment but also education while they’re at home.”. In other words, it might be a good time to shift a little bit of your social media marketing to customer success marketing.

CMO

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of Americans aged 18 and up have purchased a car that contains an in-dash info and entertainment system. Audio and Podcast Marketing Statistics. 93% of marketers perceive interactive content as effective, according to Go Gulf. And roughly 88% of marketers will make 10-30% of their content interactive this year. (

Digital Marketing

Rock Content

MAY 24, 2024

Such actions may relate to any of the following: Your approach to community, environmental, or social issues What trends or causes you choose to align with The way you handle PR issues and complaints To master your Instagram positioning, keep the following suggestions in mind: Select social media networks wisely.

User-Generated

Lusha

NOVEMBER 11, 2024

Pay-Per-Click (PPC) Advertising : Paid ads on search engines or social media can quickly bring in targeted traffic and leads. Social Media Marketing : Building a strong social media presence lets you connect with your audience, share valuable content, and increase engagement.

Price

Lusha

JULY 17, 2024

Podcasts: Audio content that provides information or entertainment while promoting your brand. Social Media Marketing: Where Your Audience Hangs Out Social media platforms are not just for sharing memes and vacation photos. Infographics: Visually appealing summaries of data or complex concepts.

CRM

Power Digital Marketing

MARCH 30, 2020

COVID-19 Digital Marketing Strategy by Channel. Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Social Media Paid Advertising During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis.

Digital Marketing

Welcome Software

MAY 3, 2022

Content marketing: For businesses aiming to establish authority in their niche, a content marketing strategy focused on creating value-driven articles, videos, and infographics can be beneficial. It not only entertains but can also provide insights into customer preferences.

Key Performance Indicator

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media Marketing

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR

Hootsuite

JULY 12, 2022

Social forces brands to be adaptable (and we love to see it). Nobody is on social to get blasted with ads. People are there to kill time , be entertained, and stare at the main character of the day. Marketers like us are interrupting those experiences, so our job is making those interruptions… not completely horrible.

Branding

Hootsuite

JANUARY 13, 2021

It’s from the chat forum era, but finds its way back on social when the right occasion calls for it. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. This social media acronym is used to add extra info, go on a tangent, or throw some shade. SMP: Social Media Platform.

Gen Z

Hubspot Marketing

SEPTEMBER 25, 2019

If you receive a lot of negative feedback, you'll want a community manager or team member to address it quickly and in a way that doesn't feel like a fake PR-styled comment. Then, make content that entertains or gives value to those audiences, rather than just promoting a post with a generic ad.

Branding

Exposure Ninja

OCTOBER 2, 2023

Let’s start with the foundation for any digital marketing efforts — content marketing. Content Marketing Examples Content marketing refers to the content on your website, any blogs you write for your site or other sites and any digital PR campaigns you create. million visitors per month.

PR

Exposure Ninja

JULY 6, 2023

A Solid Digital PR Strategy Is Key Digital PR will be one of the top ways to compete with AI-generated search results. It’s the ideal way to get your brand in front of prospective customers where they already spend their time, such as reading online publications, reading the news or browsing social media.

B2C