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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Food/beverage.

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How to maximize event ROI using smart budgeting

Martech

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Savvy planners know food and beverage costs offer the most flexibility.

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How to Build a Content Strategy for Event Marketing

Marketing Insider Group

Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. Your marketing strategy is one of them. But how much thought have you put into your content strategy for event marketing?

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Digital marketing like SEO, email, and social media. Experiential and event marketing. Internal marketing to employees. A clear guide can help employees produce great content — and help you avoid mishaps like Chick-fil-A’s treatment of its employee whose food videos went viral on TikTok. PR and earned media.

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Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

Adobe Experience Cloud Blog

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Conferences can break the bank, but field events don’t have to. The biggest cost of any field event will inevitably be food and beverage, but even this expense can be kept to a reasonable amount.

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3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Adobe Experience Cloud Blog

The Marketing Nation Gala: Full pass holders; join us to celebrate the Marketing Nation at Historic San Francisco City Hall. Washed in purple, this event is going to be a blast—come grab a drink, some delicious food, and hit the dance floor! Show us what our Marketing Nation markers are made of!

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. The Art of Swag (or “Schwag”) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'