Adobe Experience Cloud Blog

APRIL 21, 2020

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. You need to move quickly in times of change.

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Thought Leadership Event Marketing Marketers Marketing 167

Adobe Experience Cloud Blog

JUNE 28, 2013

Personally, I find traditional webinars very dry, especially product demos which I am responsible for. With this new technology I was able to project myself into my slides and product so my audience could see me just like the weatherman. Event Marketing' A New Style of Webinar.

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Marketing Insider Group

JANUARY 26, 2021

The key is to create content that genuinely helps your buyers understand your industry like product comparisons, tutorials, infographics, and videos. Thought Leadership. Another 55% say they’re focusing more on thought leadership content. Make sure a portion of your marketing budget goes to this valuable strategy.

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Adobe Experience Cloud Blog

MARCH 9, 2015

These types of events can be a fantastic opportunity to build your reputation with your existing customer base. Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Event Marketing b2b B2C'

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Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? Another way to highlight your product and its main features is to set up a series of lunch-and-learns in key locales and schedule them during the lunch hour, so it’s easy for your prospects to attend.

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Adobe Experience Cloud Blog

DECEMBER 12, 2013

Assigning a hashtag to your webinar allows you and your attendees to follow additional conversations about the event, and makes it easy to aggregate data from various social media streams. A product data sheet based on frequently asked questions, like this: Creating Content After Your Webinar. Event Marketing'

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Adobe Experience Cloud Blog

APRIL 22, 2013

The need to engage meaningfully with prospects and customers has skyrocketed as savvy professionals increasingly self-educate at every stage of the purchasing cycle, and using video thought leadership content can be a great way to capture your buyer’s attention. Event Marketing Lead Nurturing Modern B2B Marketing'

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Adobe Experience Cloud Blog

AUGUST 6, 2015

Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge. Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking.

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Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. For me that includes: Content Marketing articles 1x per week. Marketing Strategy articles 1x per week. The battle for customer attention is real.

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Adobe Experience Cloud Blog

OCTOBER 9, 2014

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. In short, the events had a bit of everything so we wanted to recap the bigger themes from our European “Innovation in the Nation” events: 1. Event Marketing b2b Consumer'

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Adobe Experience Cloud Blog

JUNE 6, 2013

Let’s consider a marketing budget developed with a spreadsheet where marketing budget and spend by marketing communications, lead generation, event marketing and web marketing are broken out into tabs and allocated to five lines of business or geographies. 3) Spreadsheets are not scalable.

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Adobe Experience Cloud Blog

MARCH 21, 2014

Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?

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Thought Leadership Digital Marketing Event Marketing Education 134

Adobe Experience Cloud Blog

APRIL 15, 2015

The good news, Phil shared, is that machine learning and predictive analytics will help—marketers will be able to really listen and set goals while relying on automated systems to “do the driving.” She suggested trying to incorporate a device ban in meetings to see how it helps increase productivity.

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Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Or, perhaps it’s something that can help improve my work productivity. How do you think about creating tchotchkes for your events? Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

JUNE 19, 2020

Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

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Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

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Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Event Marketing'

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Adobe Experience Cloud Blog

JANUARY 5, 2017

Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers. Discount Codes.

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Adobe Experience Cloud Blog

MAY 15, 2015

What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.

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Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack?

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Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night. The result?

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Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

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Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. Investing in Digital Marketing. trillion in the U.S.

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Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. Get exposure immediately at your event.

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Thought Leadership Marketers Marketing Branding 128

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. The more expertise you have in your field, the better products you’ll make. When you do mention your products, position them as the tools that will help your customers solve a problem they face. Quite the opposite.

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Content Marketing SEO Marketers Marketing 144

Adobe Experience Cloud Blog

JUNE 2, 2020

We ran into issues with screenshots not being clear, as well as some glitches with switching between presentation and demos when recording our breakouts – this resulted in more post-production work than anticipated. Do: Weigh the pros and cons of a live session vs. recorded session.

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Martech

AUGUST 15, 2023

An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. LinkedIn: Greg Krehbiel (2.3K

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Marketing Insider Group

NOVEMBER 9, 2020

However, at the planning stage, you will have to choose different content types and formats through which you will communicate the key message of your event. Below are some examples: Thought Leadership. Product Presentation/Launches. Research Findings. Panel Discussion. Artist Virtual Performance. Recorded Content.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase. For example, winning a big logo in a new territory or vertical to help your company enter those new markets. Competitors’ customers: Accounts that are using your competition’s products or services.

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Thought Leadership CRM Transform Marketers 131

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

Product-focused advertisement is no longer a tactic that the festival audience desires. No one is allowed to sell their products at the event, it’s all about networking.”. Just as products are curated online or in-store to promote conversion, the overall festival experience must be curated for optimum enjoyment. “We

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Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Tired of your old booth property?

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Thought Leadership Event Marketing Marketing Plan Branding 91

Rock Content

SEPTEMBER 18, 2016

Why is this product or service better than other options on the market? How will purchasing this product or service improve my business? I think this perspective is a very bold one and relates back to the biggest theme at the event. What is the ROI of making this purchase? Walk the line between data and creativity.

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Content Marketing Thought Leadership Marketers Marketing 99

Adobe Experience Cloud Blog

MARCH 31, 2014

If you’re in marketing, you probably think a lot about delivering content to your audience, but the way that you personally deliver content (whether it’s during a webinar, a sales call, a product demo, or a conference session) is just as important as your email open-rates. Event Marketing'

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Adobe Experience Cloud Blog

JUNE 12, 2015

Always have on hand pieces of content that explain your company and its products/services. You don’t want to miss out on an opportunity to connect with a prospect just because you didn’t come prepared. Content and Collateral.

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Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Announcing a new product? Know the message.

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