Sprout Social

OCTOBER 22, 2024

We also expect event marketing and IRL meetups will continue to appeal to Gen Z consumers craving a third space. Overly promotional tactics, forced authenticity and glomming onto trends doesn’t win their favor. Brands Gen Z flocks to on social As mentioned, Gen Z is a cynical generation.

Gen Z

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management

Sprout Social

NOVEMBER 20, 2024

In simple terms: Earned media means earned engagement by your “digital word of mouth,” not engagement from your own media channel or bought through paid promotions or advertising of content. It also is relevant in public relations, content marketing and event marketing.

Key Performance Indicator

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Let AI find that nugget for you, then use it in social promotion. Show your thinking.

Thought Leadership

Martech

JULY 16, 2025

Dig deeper: How the event-first approach to marketing can maximize research ROI The offer The offer is the most important and underrated part of your webinar promotion. One that works Better promotions = emails people want to read = webinars they want to attend When you follow this process, you get stronger emails.

Manufacturing

Martech

JANUARY 7, 2025

This includes tracking expenses, negotiating with suppliers, and ensuring we stay within budget while maximizing the event’s impact. Marketing and promotion: Develop a marketing plan to promote the event. This can include questions about their satisfaction with the event and interest in our services.

Key Performance Indicator

Hubspot Marketing

JANUARY 28, 2025

Make data-driven choices, which means spending on what delivers ROI and scaling back on what doesnt, says John Kawecki , marketing manager at F1 B. In one campaign, Kawecki zeroed in on Facebook and Instagram ads promoting content around F1 events.

Non-Profit

Vertical Response

JULY 14, 2025

Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding. Successful marketing campaigns, like the It Gets Better Project, often utilize multi-channel approaches to broaden their reach and promote their cause.

Non-Profit

Duct Tape Marketing

DECEMBER 12, 2024

Are you directly or influencing sales as someone that is promoting a service? And so a lot of people, unfortunately, are promoting stuff and they're not using it. And so a lot of people, unfortunately, are promoting stuff and they're not using it. You're promoting it. When I started five years ago, I was a field marketer.

Transform

Vertical Response

JANUARY 18, 2025

Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing hub with website builder Free; $13/month paid 4.4/5 5 (5000+ reviews) Brevo Budget-friendly marketing Generous free tier with CRM features Free; $9/month paid 4.5/5 Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Campaign Monitor

MAY 27, 2025

The interface can be overwhelming for basic users, especially those new to email marketing. Read more: 15+ ActiveCampaign Alternatives That Offer Better Value 4) Constant Contact – User-friendly platform with event marketing tools 4.1/5

eCommerce

Campaign Monitor

MAY 30, 2025

Event Marketing Tools: Host events, sell tickets, and take payments via Stripe or PayPal with integrated marketing capabilities. Key features Intuitive Drag-and-Drop Editor: Build emails with ease using 100s of mobile-responsive templates designed for various industries and purposes.

eCommerce

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp Small businesses wanting all-in-one marketing Comprehensive marketing tools beyond email Free Plan; Paid from $13/month 4.4/5 5 (13,000+ reviews) Constant Contact Event marketers and nonprofits Built-in event management tools Free Plan; Paid from $12/month 4.1/5

Price

Campaign Monitor

MAY 30, 2025

. “ “…Our abandoned cart sales went from 7% to 19% after changing to using Campaign Monitor… ” — Simple Wood Goods Try Campaign Monitor Instead → ✓ 30 days free ✓ No card required Read more: 17 Klaviyo Alternatives That Offer Better Value for Small Businesses 5) Constant Contact – User-friendly event management tool 4.1/5

eCommerce

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp Small businesses All-in-one marketing platform Free plan; paid from $13/month 4.4/5 5 (13000+ reviews) Constant Contact Event marketing Built-in event management $12/month 4.1/5 5 (6000+ reviews) Brevo Budget-conscious marketers Generous free plan Free plan; paid from $9/month 4.5/5

Price

Campaign Monitor

MAY 30, 2025

5 (1000+ reviews) Mailchimp All-in-one marketing Comprehensive marketing stack with strong AI features Free (paid from $13/month) 4.4/5 5 (13,000+ reviews) Constant Contact Event marketing Built-in event hosting and ticket sales $12/month 4.1/5 5 100+ reviews) What’s “wrong” with GetResponse?

Price

Campaign Monitor

MAY 30, 2025

(TL;DR) Brevo alternatives at a glance Tool Best For Key Advantage Starting Price Reviews Campaign Monitor by Marigold Professional email marketing with superior deliverability Intuitive drag-and-drop editor with exceptional templates, prebuilt automated journeys Free plan; pricing starts at $12 USD/month 4.7/5

eCommerce

Martech

MAY 27, 2025

Dig deeper: How 3 companies are reinventing event marketing with SoLoMo 3. Gives you some video fodder to promote the webinar (Everyone loves a good trailer!). If not, you need to reconsider your webinar cadence.Don’t be afraid to scale back to once every two months or once every quarter.

Logistics

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing

Adobe Experience Cloud Blog

JANUARY 15, 2013

We had so many great questions from the first webinar that we didn’t have time to answer, so here are answers to the top event marketing inquiries. Part 2, How to Run a Flawless Event Promotion Plan , is happening on Wednesday, Jan 16 at 10am PST. How do you identify the people you are marketing to for events?

Event Marketing

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz. Promote across online channels.

Event Marketing

Adobe Experience Cloud Blog

MAY 8, 2013

It stands out from all the text promotion companies typically do, helps tell a story, and gives event attendees all the information they need in a short amount of time. Visual content for events can be a valuable tactic before, during, and afterwards, becoming a cornerstone of your event marketing strategy.

Promotion

Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Promotion

Adobe Experience Cloud Blog

DECEMBER 12, 2012

There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Create a multi-touch promotional plan.

Event Marketing

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing

Marketing Insider Group

JUNE 25, 2019

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

Event Marketing

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. More than simply promoting their products and services, brands can support other companies and people.

Event Marketing

Marketing Insider Group

MAY 21, 2014

” It is because the event team thinks multi-format , multi-channel and a steady and continuous promotion of great content. The event is seen more like a conversation that continues well before and long after the physical part. This obviously extends the event. Content Marketing'

Event Marketing

Rock Content

OCTOBER 18, 2016

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness.

Event Marketing

Marketing Insider Group

OCTOBER 21, 2019

You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? After all, your other marketing activities depend on great content. Your event is not a one-time event.

Event Marketing

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Promotion

OnPassive Marketing

AUGUST 17, 2022

Event marketing is a perfect example of how the event industry has seen a lot of changes and growth over the past few years. Here are five steps to creating a successful event marketing strategy. Marketing Strategies: 1. Creating a Vision For Your Event Marketing Strategy.

Event Marketing

Duct Tape Marketing

OCTOBER 12, 2017

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Just as other marketers trace the buyer’s journey, you must trace the attendee’s journey. (In

Event Marketing

Lynton Web

NOVEMBER 13, 2023

You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Why is Event Marketing Important?

Event Marketing

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Incorporate partners : Tradeshows are a busy time for a corporate events team.

Event Marketing

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price