The Drum

JUNE 17, 2025

But Emi Perez-Fragero of Marble explains how becoming a B Corp focused the minds of her colleagues to deliver more sustainable events. Event marketing spend is on track to grow by over 15% in the UK in 2025, outpacing that of any other marketing channel. Some companies might be retreating from climate commitments.

Transform 50

Transform Event Marketing Branding Marketing 50

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Transform 128

Transform Pharmaceutical B2C Event Marketing 128

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Transform 143

Transform Event Marketing Thought Leadership Analytics 143

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

AUGUST 18, 2022

This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. What will fuel the transformation? The tour already sends surveys to ticket buyers and a fan panel following an event.

Transform 111

Transform Analytics Customer Food 111

Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. During your marketing career, what are the things that have changed the most and where do you see marketing headed in both the short- and long-term?

Transform 110

Transform CMO Direct Mail Global Marketing 110

Martech

JANUARY 24, 2024

The post Transforming meetings with StreamAlive’s visual chat experience appeared first on MarTech. He also demonstrated the incorporation of a generative AI component, empowering StreamAlive to create natural language prompts and respond to prompts in chat. ” All screenshots from StreamAlive.

Transform 114

Transform Analytics Communications Event Marketing 114

Marketing Insider Group

JUNE 29, 2020

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May.

Transform 101

Transform Thought Leadership CMO Place 101

Adobe Experience Cloud Blog

JUNE 19, 2020

We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Maximizing Registrations and Attendance for Events. Audience segmentation.

Transform 174

Transform Thought Leadership Health Event Marketing 174

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

There’s a whole slew of special events at Ad Week , but only this one will literally rock. How about the official Acxiom/Ad Week networking event ? Maybe t he Angry Birds Transformers Party. Event Marketing b2b Consumer' Need something a little quieter? Something weirder? You can’t lose.

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Marketers have to take learning new skills into their own hands to keep up with market demand. Share the pain?

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Martech

SEPTEMBER 29, 2021

Good morning, Marketers, there are still many hours of MarTech talks I haven’t seen yet from our recent conference ( free registration here ). I always try to step back and appreciate how radically different digital transformation makes everything. If you are in event marketing, you can do account-specific events,” she explained. “If

Transform 114

Transform Digital Marketing User-Generated Event Marketing 114

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Product-specific information?

Transform 132

Transform Event Marketing Marketing Marketers 132

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. What is a digital events platform?

Event Marketing 130

Event Marketing Transform User-Generated Management 130

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. It depends how good you make it.

PR 134

PR Transform Logistics User-Generated 134

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance.

Transform 114

Transform CMO Food Succession Management 114

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement.

Transform 145

Transform Education Analytics Promotion 145

Adobe Experience Cloud Blog

APRIL 15, 2015

Marketing Transforms. Engagement Marketing Event Marketing b2b Consumer' While some did a brisk morning jog, others got started sharpening their minds and honing their Marketo skills with University Day and certification courses. 6:30am Fun Run along the Embarcadero!

Thought Leadership 134

Thought Leadership Marketing Marketers Transform 134

Marketing Insider Group

NOVEMBER 15, 2022

As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research. Like everything else in our world, the global pandemic threw a monkey wrench at in-person events. Time will tell.

Transform 97

Transform Thought Leadership CMO Marketing 97

Martech

AUGUST 15, 2023

His interests range from fintech through digital transformation and customer experience with a focus on CDPs. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

Thought Leadership 98

Thought Leadership Transform Health Analytics 98

Hubspot Marketing

JUNE 24, 2022

Inbound marketing for nonprofits can help you attract new supporters for your cause, connect to valuable donors, engage your constituents, and inspire your community. See firsthand how HubSpot can transform your nonprofit organization. Here's how else nonprofit marketing can help. Nonprofit marketing raises awareness.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Martech

MARCH 30, 2022

Nearly all Hollywood releases had to adjust their 2020 schedules, but now they’ve added virtual and hybrid events to their marketing strategy, embracing the same transformation as many organizations that have helped virtual events establish themselves as a channel. You need to have options as marketers,” said Blair.

Transform 98

Transform Event Marketing Digital Marketing Product 98

Martech

SEPTEMBER 28, 2021

“Try to think of ABM from the perspective of all the marketing elements that you are using,” said Pam Didner, founder of agency Relentless Pursuit, in her presentation at our most recent MarTech conference. Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”.

Customer 111

Customer Transform CRM Event Marketing 111

Marketing Insider Group

JULY 29, 2021

Hodak has spent decades researching how customers are transformed into brand evangelists, effectively serving as unpaid cheerleaders in their personal circle of influence. She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey.

Transform 134

Transform Customer loyalty Customer Journey Customer 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Martech

MAY 23, 2022

” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Get the daily newsletter digital marketers rely on. How event marketing technology can help engage audiences. Processing.Please wait.

Event Marketing 122

Event Marketing Entertainment Marketing Marketers 122

Set Up

MARCH 19, 2024

When I went to college, I studied marketing because it was the program that allowed me to incorporate both passions. While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials. File formats and handling.

Management 111

Management Transform Whitepaper Retail 111

SocialPilot

JANUARY 26, 2024

.” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing. While running email campaigns, I use AI to transform my email copies and make them more persuasive.

Transform 105

Transform User-Generated Marketing Marketers 105

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Event Marketing 117

Event Marketing CRM Management Transform 117

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Everyone is now trying to read the future of events with marketers reluctant to abandon the huge reach of virtual but missing the true connections of in-person.

Event Marketing 98

Event Marketing CMO Global Marketing Marketing 98

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership 142

Thought Leadership Marketing Marketers Whitepaper 142

Martech

AUGUST 2, 2022

In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform.

Product Life Cycle 127

Product Life Cycle CRM Marketing Automation Platform Customer Journey 127

Marketing Insider Group

JANUARY 29, 2020

A great speaker can transform your event from something mediocre into a memorable experience for years to come. But, how do you attract these popular speakers to your next event? You could plan the most exciting, innovative conference in your industry for years, but the speakers you advertise will be its biggest drawcard.

Transform 102

Transform Entertainment Education Place 102

Hubspot Marketing

NOVEMBER 8, 2023

The folks at Snarkitecture transformed an empty industrial space into two identical, monochromatic rooms — one white and one pale pink ‚ leaving the focus on two racks of minimal clothing. The reflected space "creates an unexpected and altered world for visitors to experience and share. " ( Image Source ) 8. 220 36th St.

COS 108

COS Food Transform Direct Mail 108

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Event Marketing 98

Event Marketing Communications Transform Customer 98