Calvyn Lee Blog

OCTOBER 3, 2022

Cutting its number of posts from four or five per day to one or two tripled Buffer’s engagement and reach on Facebook. For example, hashtags are useful on Instagram but less effective on Facebook. Not targeting a specific audience for our content” On Facebook, define your preferred audience for specific posts.

User-Generated 130

User-Generated Promotion Branding Product 130

Hootsuite

JUNE 28, 2023

You mention your fave new shampoo in a WhatsApp message. With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Browsed a Facebook Group? Welcome to dark social. May the Force first-party data be with you.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

SEPTEMBER 2, 2022

Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries. It's also meant to keep Facebook competitive with TikTok.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Branding 143

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You already know what customers say in posts where they @mention you. Thank people who mention you or jump in with a useful suggestion. It’s also an important form of competitor research.

Branding 100

Branding Price Analytics Social Media Marketing 100

Hubspot Marketing

JUNE 21, 2023

Facebook Live is the second-most popular live stream video platform in the U.S., In this post, we'll walk through: In this post, we'll walk through: What is Facebook Live? Why are marketers so excited about Facebook Live? Users can go live on Facebook from a profile, a Page, a group, or an event.

Promotion 145

Promotion eBook Analytics Entertainment 145

SocialPilot

APRIL 15, 2024

You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. On Facebook, you can add ‘fan of the week’ app to your fan page. Go a step further by mentioning in the comment why they are the fans of the week. Tip – Mention just that ‘one’ follower.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hootsuite

MAY 6, 2024

This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. It does offer some chatbot support, but only for Facebook and X (formerly Twitter). And it only includes messages for Facebook and Instagram.

CRM 79

CRM Price Communications Social Media Marketing 79

Sprout Social

OCTOBER 26, 2023

YouTube came in second at 70% and Facebook in third at 45%. Shein, Target and Netflix are the three most-mentioned brands on TikTok worldwide Shein has been mentioned by 13,400 TikTok influencers , Target by 11,200 influencers and Netflix by 8,500 influencers.

Influencer Marketing 125

Influencer Marketing Entertainment Marketing Marketers 125

Hootsuite

MARCH 27, 2024

This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. Find out how to boost a post on Facebook , Instagram , and LinkedIn. What’s a social ad?

Advertising 109

Advertising Advertisers Thought Leadership User-Generated 109

Hubspot Marketing

FEBRUARY 13, 2023

Instagram and Facebook are the most effective platforms for community building. Facebook Facebook is used by most (67%) social media marketers but takes second place behind Instagram for engagement and ROI. Instagram is used by 65% of social media marketers, coming just behind Facebook at 67%. Here are a few reasons: 1.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Customers.ai

FEBRUARY 2, 2024

Source: Kevin Indig Much like we’ve talked about with Facebook ads , these changes are making things hard. I mentioned earlier I had clients asking to transition budget to LinkedIn. Now, let’s go back to the segments we mentioned above. Island , our Facebook group of 40K marketers and entrepreneurs who are ready to support you.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Buffer Marketing

MARCH 18, 2024

Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing.   As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week. To stay competitive in the market, you must adapt to customer needs. 

Customer 110

Customer Communications Transform Social Media Marketing 110

Hubspot Marketing

MAY 16, 2023

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9 Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

MARCH 23, 2023

Posts across Facebook, Twitter, Instagram, and TikTok mentioning “Bing” and “search” are up 48% year on year. The post The new Bing making (small) gains on Google Search appeared first on Search Engine Land.

Management 114

Management Search Marketers Branding Marketing 114

Search Engine Land

NOVEMBER 22, 2023

Prompt: Create a Facebook post for crystal sale 30% off everything storewide black Friday sale at Dublin Rocks & Minerals. Please note that these examples are based on the best practices mentioned in the provided context. I am trained with Search Engine Land content. Here’s something somebody asked me!

Transform 131

Transform Promotion Energy Retail 131

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? Facebook is one of the world’s most popular social media platforms, and the Philippines is no exception. But is the impact of Facebook ads really worth the cost?

User-Generated 104

User-Generated Price Advertising Advertisers 104

Customers.ai

SEPTEMBER 15, 2023

GET NEW 100% META APPROVED AUTOMATION TOOLS TO GROW YOUR AUDIENCE IN INSTAGRAM & FACEBOOK FROM CUSTOMERS.AI Activate InstaChamp superpowers for Instagram and Facebook for free this week! Customers.ai’s Instagram Story Mentions tool will start a chat conversation when someone mentions you or your brand in their Instagram Story.

User-Generated 98

User-Generated Place Branding SEO 98

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more. Want to go deeper?

Price 85

Price Analytics Social Media Marketing User-Generated 85

Hubspot Marketing

SEPTEMBER 5, 2022

Statistics tell the tale of social impact: 77 percent of social media marketers say that their efforts have been somewhat to very effective in 2022, 79 percent of companies are buying ad space on Facebook and the same number plan to keep investing in Twitter Spaces. Goal 9: Tracking your mentions. Goal 9: Tracking Your Mentions.

Social Media Marketing 96

Social Media Marketing PR User-Generated Marketing 96

Sprout Social

MAY 15, 2020

Liking and commenting on users’ posts that mention your brand is an important way to cultivate audience relationships and tap into user-generated content, but how much attention you need to dedicate to this over other tactics can vary by industry. Facebook benchmarks. Engagement sent by brands.

Real Estate 120

Real Estate Entertainment Finance Retail 120

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 113

CRM Analytics Place Communications 113

Hubspot Marketing

SEPTEMBER 29, 2022

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI.

Advertising 127

Advertising Advertisers User-Generated Analytics 127

Neil Patel

SEPTEMBER 17, 2021

Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. Now I did schedule posts, which does help, and I will talk about that in a bit, but it was the story automation mentions which really drove good results (I will go over that as well).

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Search Engine Land

NOVEMBER 7, 2023

Most active social channels for SEOs to consider Outside of the obvious “holy trinity of social” – Facebook, X and LinkedIn – there are some new kids on the block that are worthy of your attention, including: Meta-owned Threads. The Facebook Sharing Debugger. And, to a lesser extent, BlueSky Social.

Retail 123

Retail SEO Price Fashion 123

Search Engine Land

NOVEMBER 1, 2022

The Media Rating Council (MRC), has just given Facebook’s parent company Meta accreditation for their brand-safety efforts on Facebook In-Stream Video and Instant Articles in desktop, mobile web and mobile in-app. What is the MRC. ” MRC requirements. Testing further brand suitability.

Branding 127

Branding Advertising Advertisers Marketing 127

Hubspot Marketing

SEPTEMBER 19, 2022

Facebook currently attracts 2.89 In the last three months, a whopping 91% of Baby Boomers , 88% of Millennials , and 83% of Gen X-ers have visited Facebook. On top of that, Gen X and Baby Boomers rank Facebook as their favorite social media app and their most visited app. Social Media Channels Gaining Steam in 2022.

Gen Z 135

Gen Z Millennials Social Media Marketing User-Generated 135

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Non-Profit 122

Non-Profit Management Promotion Digital Marketing 122

Hubspot Marketing

MARCH 3, 2023

Social Media Community Management Social media community management is when your business engages with your audience on social media, whether on your own profiles (like a Facebook page) or pages you build solely for creating a community (like a Reddit forum or a Discord group). Identify your audience. Here are a few ways to do this.

Management 145

Management User-Generated Analytics Branding 145

Hubspot Marketing

JULY 17, 2023

We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Below we’ll dive into the specifics of feed algorithms for Facebook, Twitter, Instagram, and TikTok, but here’s an overview of what the algorithms for these platforms factor in when prioritizing content. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hubspot Marketing

DECEMBER 1, 2023

You can run social media campaigns with an AI-powered post generator, set up keyword monitoring so you don’t miss mentions, and link all your interactions back to your CRM. Facebook Shop Source Through Facebook Shop, you can sell on Facebook or Instagram, or both. The platform enables you to create a shop or catalog.

Price 102

Price CRM Social Media Marketing Management 102

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. Is the influencer partnership driving more brand mentions and positive sentiment online? You can also get alert notifications if there’s a spike in your brand mentions. That’s where metrics come in.

Branding 107

Branding Transform Health Analytics 107

Buffer Marketing

DECEMBER 20, 2023

  Facebook Reels Scheduling📱 With  2.9 billion active users , Facebook is the most popular social network of them all and short-form video is the hottest content format on the block. Connect your Instagram Creator account ✍️ Now, you can use Buffer for both your Business and Creator Instagram accounts.

User-Generated 110

User-Generated Management Analytics Place 110

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

eCommerce 126

eCommerce User-Generated Advertising Advertisers 126

Neil Patel

DECEMBER 9, 2020

Checkout Your Facebook Reviews. Your current Facebook business page. Facebook testimonials can be quite detailed, making them an ideal way to highlight what your business does best. Facebook testimonials can be quite detailed, making them an ideal way to highlight what your business does best. The easiest place?

Customer 142

Customer Food Promotion Place 142

Search Engine Land

MAY 1, 2023

In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” The campaign objective represents the primary goal of a Facebook ad, and the chosen objective influences various options, including optimization and delivery. What’s changed.

Advertising 86

Advertising Advertisers 86

Martech

OCTOBER 24, 2023

Facebook (69%) Instagram (65%) TikTok (41%) YouTube (39%) WhatsApp (22%) Snapchat (21%) X, formerly Twitter (21%) Pinterest (16%) LinkedIn (9%) Reddit (8%) Messages, comments and tags. Direct message (70%) In-post comments (43%) Tagging or @-mentioning a brand publicly (40%) Story replies (17%) Reasons for contacting.

Branding 119

Branding Customer Journey Shoppers Customer 119

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Analytics 120

Analytics Advertising Advertisers Marketing Strategy 120