Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 64

Gen Z Fashion Transform Food 64

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok. “I Increase sales.

Gen Z 121

Gen Z Millennials Entertainment Manufacturing 121

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. Are they TikTok shoppers or Facebook scrollers? Niche communities are powerful because of their more exclusive nature. How often are they online?

Gen Z 88

Gen Z Fashion Food Thought Leadership 88

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 136

Fashion Gen Z Retail Shoppers 136

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketers 141

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Backlinko

JUNE 4, 2024

of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. billion Fashion $673.6 billion Fashion $673.6 Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9% Toys and games 37.1%

eCommerce 102

eCommerce Gen Z Shipping Retail 102

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. 89% of U.S.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Martech

MAY 13, 2022

For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. Brands should not be spying on shoppers, looking to badger them to buy something. This is an incredibly immersive way to engage with consumers.

Transform 126

Transform Gen Z Shoppers Retail 126

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Creating memes surrounding a popular trend is a great way to connect with Gen Z users in a way that is relatable and fun.

Branding 116

Branding Gen Z Retail User-Generated 116

Backlinko

JANUARY 8, 2024

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52

Fashion Affiliate Marketing Promotion Gen Z 52

Marketing Insider Group

OCTOBER 25, 2021

Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. By showing real examples of customers styling their Calvins, shoppers see other consumers endorsing the brand and showcasing how the products look on actual humans instead of overly styled models.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Backlinko

JUNE 15, 2024

Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. Source: Business of Fashion Temu Customers Overlap with Other Retailers According to Earnest Analytics data, more than 8 in 10 US Temu customers shop at Walmart, Amazon, and Target.

Gen Z 77

Gen Z Millennials Retail Fashion 77

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Econsultancy

NOVEMBER 22, 2021

Stats: How fashion ecommerce has changed post-Covid-19. A record number of luxury brands were also reported to be taking part in Singles Day, with JD boasting that it was “doubling down” on new fashion items across the flagship stores of “over 300 luxury brands” for Singles Day. million active customers.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

JULY 13, 2023

What does this have to do with lead generation strategy? Customer service encompasses the way you treat your future customers, as well as your current ones: you’ve got to be ready to help curious would-be shoppers the second they reach out. Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Spiralytics

MARCH 7, 2023

Demographics To get started, you should know the demographics of your shoppers and your competition. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Search Engine Land

DECEMBER 28, 2023

A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. While it may be known for delivering groceries, ad revenue generated $740 million for the company in 2022 – a 30% increase over 2021. In June, Instacart added generative AI to its search experience.

User-Generated 116

User-Generated Retail Non-Profit Advertisers 116

Unbounce

MAY 1, 2024

Shoppers were getting tripped up by a “Free Delivery” label they mistook for a clickable button, squinting to see item totals, and scrolling way too far to find the “Go To Cart” button. And they nailed it, big time. Their approach? A clever blend of influencer creativity and data-driven decision-making.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Exposure Ninja

JULY 13, 2022

Fashion powerhouse SHEIN has come a long way since they were founded in 2008. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The History of SHEIN.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. It includes information a customer wants a brand to know about them, like size preferences, fashion tastes, and purchase plans.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend. in Q4 versus Q3.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Gen Z 145

Gen Z Branding Millennials User-Generated 145

Hubspot Marketing

AUGUST 18, 2022

Co-branding Campaign: High-End Fashion. Anyone who's designer-conscious knows high fashion and Target aren't exactly the same caliber regarding quality. Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. This works for all companies, not only fashion. Leverage user-generated content. Get creative!

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

MAY 26, 2022

Brand example: Levi’s, a denim-focused fashion brand, took advantage of the popularity of cleaning videos on the network (if you’re unaware, check out #CleanTok for more) with its first hashtag #CleaningHacks while also dropping a branded hashtag, #LiveInLevis. One study found that TikTok shoppers are 1.7

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Econsultancy

DECEMBER 13, 2021

Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. Advertising. Customer experience. Workplace impact. Employment.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Hubspot Marketing

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Gen Z 145

Gen Z Millennials Education Health 145