This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online. Rather than hard-hitting news stories, its Pins focus on fashion, travel and cooking. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with GenZ.
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among GenZ and millennial consumers across the world. In 2023, shoppers worldwide downloaded Shein 261.94
And in the wild west of home decor and fashion trends, freelance Content Marketer, Strategist and previous Editorial Associate and Curation Specialist at Pinterest, D’Loraine Miranda , says, “having a presence on Pinterest can give your brand credibility.” When it comes to Pinterest marketing, the results speak for themselves.
Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. Collaborations with influencers or creators can significantly amplify your reach and resonate with GenZ and Millennial audiences. Instagram is also a powerhouse for shopping and e-commerce.
Unwrapping This Season’s Shopper Spending Plans ” points to a robust upcoming fourth quarter for retailers overall with 76% of shoppers planning to maintain or increase gift purchases this holiday season. Coveo’s “ Gift or Grinch? Of these respondents, 20% say this is an increase to their typical online grocery shopping routine.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
Like QVC for GenZ, brands and influencers can showcase their products via a livestream shopping platform. For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? What is live social shopping? or Can you show how it looks with heels?
Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: GenZ: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , GenZ is Pinterests fastest-growing user base in Australia.
Most TikTok users are GenZ, making up 44.7% Moreover, 46% of GenZ consumers in the U.S. And finally, 47% of GenZ consumers in both the US and UK have made a purchase from a live stream. A fashion content creator who goes by Yves Saint Laurel voiced her concern in a recent TikTok. “I Increase sales.
Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.
For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.
GenerationZ Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as GenerationZ starts to come of age. GenerationZ consists of people who were born from 1995 to 2010. Source: [link].
The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.
For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. Brands should not be spying on shoppers, looking to badger them to buy something. This is an incredibly immersive way to engage with consumers.
of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. billion Fashion $673.6 billion Fashion $673.6 Beauty products 43.1% Food and beverages (non-alcoholic) 41.8% Household supplies 40.9% Toys and games 37.1%
Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer GenZ users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, GenZ users grew double digits year over year, accelerating from Q2. 89% of U.S.
And while the social network is known for encouraging interactions between family and friends, people (especially GenerationZ) are increasingly using Facebook to interact with brands and make purchases. Creating memes surrounding a popular trend is a great way to connect with GenZ users in a way that is relatable and fun.
Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.
GenZ Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as GenerationZ starts to come of age. GenerationZ consists of people who were born from 1995 to 2010. Source: [link].
Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. Source: Business of Fashion Temu Customers Overlap with Other Retailers According to Earnest Analytics data, more than 8 in 10 US Temu customers shop at Walmart, Amazon, and Target.
Theyve featured videos of moms at a rage room for Mothers Day, memes for GenZ employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. Are they TikTok shoppers or Facebook scrollers? Niche communities are powerful because of their more exclusive nature. How often are they online?
As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. By showing real examples of customers styling their Calvins, shoppers see other consumers endorsing the brand and showcasing how the products look on actual humans instead of overly styled models.
GenerationZ also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.
That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.
That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.
Stats: How fashion ecommerce has changed post-Covid-19. A record number of luxury brands were also reported to be taking part in Singles Day, with JD boasting that it was “doubling down” on new fashion items across the flagship stores of “over 300 luxury brands” for Singles Day. million active customers.
Demographics To get started, you should know the demographics of your shoppers and your competition. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.
What does this have to do with lead generation strategy? Customer service encompasses the way you treat your future customers, as well as your current ones: you’ve got to be ready to help curious would-be shoppers the second they reach out. Ask “How did you hear about us” OK, it’s a little old-fashioned, but hear us out.
A survey found that GenZ aren’t just tuning into YouTube for the videos – they’re also watching the ads. While it may be known for delivering groceries, ad revenue generated $740 million for the company in 2022 – a 30% increase over 2021. In June, Instacart added generative AI to its search experience.
Shoppers were getting tripped up by a “Free Delivery” label they mistook for a clickable button, squinting to see item totals, and scrolling way too far to find the “Go To Cart” button. And they nailed it, big time. Their approach? A clever blend of influencer creativity and data-driven decision-making.
Fashion powerhouse SHEIN has come a long way since they were founded in 2008. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The History of SHEIN.
So much so that 37% of consumers trust them more than brands, with GenZ and Millennials being two times more likely than Boomers to trust influencers. It includes information a customer wants a brand to know about them, like size preferences, fashion tastes, and purchase plans.
The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the GenZ age category, while the overall number of searches made by this demographic rose 96%. Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend. in Q4 versus Q3.
Numbers show 43% of GenZ and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and GenZ only want to buy from brands that are authentic and transparent. Millennials and GenZ already use social media to search for products.
Co-branding Campaign: High-End Fashion. Anyone who's designer-conscious knows high fashion and Target aren't exactly the same caliber regarding quality. Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. Image Source.
According to McKinsey, consumers — and especially GenZ — value authenticity above all. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. This works for all companies, not only fashion. Leverage user-generated content. Get creative!
Brand example: Levi’s, a denim-focused fashion brand, took advantage of the popularity of cleaning videos on the network (if you’re unaware, check out #CleanTok for more) with its first hashtag #CleaningHacks while also dropping a branded hashtag, #LiveInLevis. One study found that TikTok shoppers are 1.7
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Just over one-quarter (26%) of French shoppers agreed they would do this, followed by 23% of those based in Singapore and 18% of those in the US. Advertising. Customer experience. Workplace impact. Employment.
With a purchasing power of more than $143 billion , GenZ is expected to shake up the retail industry. Although many in GenZ are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content