Sprout Social

APRIL 21, 2025

Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. For more on how social media affects culture, download our influencer marketing report. Recognizing that is key to authentic influencer marketing in the health and wellness space.

Branding

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach.

Influencer Marketing

Sprout Social

JULY 15, 2025

Finding the right beauty influencers in Australia isn’t just about follower counts. For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Want to stay ahead of what’s trending?

Branding

Hubspot Marketing

OCTOBER 11, 2024

Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B). B2B2C Marketing Strategy Example 4: Amazon Amazon runs one of the largest and most successful B2B2C marketing operations in the world.

Manufacturing

Sprout Social

OCTOBER 22, 2024

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z

Sprout Social

SEPTEMBER 26, 2024

Meanwhile, influencer engagement in the fashion industry is slightly lower at 0.99%. Food influencers saw an average engagement of 0.63%, while engagement rates for health influencers dropped to 0.4%. Check out the Sprout Social Influencer Directory to find influencer engagement rates in your industry.

User-Generated

Hubspot Marketing

JUNE 10, 2025

So, I surveyed marketers, asked them exactly that, and compiled the results into this inclusive marketing report. I’m not surprised that most respondents say inclusive marketing only has a medium impact on overall business success. Basically, fewer inclusive marketing campaigns, less impact on business success.

Fashion

Vertical Response

JULY 7, 2024

Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision.

Gen Z

Hubspot Marketing

APRIL 23, 2025

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. For influencer marketing: Use engagement + view-based EMV.

PR

Sprout Social

MAY 20, 2025

While some still go this route, others leave their 401K planning to whoever manages their workplaces benefits. With FinTok, financial education is democratized, encouraging people to explore money management options beyond the typical savings account and retirement plan.

Gen Z

Sprout Social

JULY 9, 2025

If you’re here, you already know influencer marketing works. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Play your cards right and influencer campaigns can earn $5.78 Male Australian fitness influencers 19. But finding the right fit?

Branding

Buffer Marketing

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. McKinsey released a “ State of Fashion ” report last year. Your boss is tired of being your manager.

User-Generated

Power Digital Marketing

APRIL 7, 2025

We spoke with Power Digitals fashion marketing expertsLilly Fuhrman, Senior Account Director; Hanna Lane, Group Director; and Madison Sternberg, Account Directorwho shared their insights on the pitfalls of paid media dependence and how brands can successfully transition to a multi-channel strategy.

Customer Acquisition

Traackr

JULY 30, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. With so many beauty and fashion brands competing for attention, breaking through comes down to precision. Blog Read the latest product news, trend analysis and editorial rifts on the blog. It’s not about spending less.

Fashion

Hubspot Marketing

NOVEMBER 4, 2024

When I managed to get on the phone with Meta support last year for my store, I uncovered you must have at least 100 followers on your Instagram or Facebook page before you are eligible for Instagram Shopping. South Asian fashion line HoliChic by Megha is not shy about tagging products in creative Reels. Submit your product catalog.

Product

Jeff Bullas

JUNE 27, 2025

Influencers, virtual influencers & personal brands Virtual influencers like Spain’s Aitana López —a computer-generated supermodel —have signed deals with top fashion brands, built followings of millions, and operate completely digitally. Disruption: AI manages content strategy, posting, and persona generation.

Non-Profit

Traackr

JUNE 24, 2025

Resources Case studies, insight reports and playbooks on successful influencer strategies. engagements): DIY comedy and cartgirl-core fashion Morgan Middendorf (3.52M engagements): cocktails, carts, and lifestyle-first content And it’s not just day-to-day content. Creators are transforming major tournaments into cultural events.

Gen Z

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel.

Branding

Sprout Social

MARCH 13, 2025

Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies. Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. million (AU$943.8

Gen Z

Marketing Insider Group

JUNE 24, 2025

Image source Influencer-Driven Social Commerce Shoppers today trust real people more than polished campaigns. Influencer marketing continues to drive major returns, particularly in beauty, fashion, home decor, and lifestyle categories. Expect to see: Augmented reality (AR) try-ons becoming standard in fashion and beauty.

Gen Z

Businesses Grow

MARCH 10, 2025

But it became clear as brands became part of music, sports, fashion and leaned into emerging consumer signals. Certainly, that is the direction of the marketing world right now, as brands try to capitalize on memes and trends instead of planning massive campaigns months in advance. At the time, I wondered what that meant.

Transform

Sprout Social

JULY 18, 2025

For example, fashion retailers like The Iconic take it as an opportunity to tap into the importance of sun safety. Use a social media management tool with e-commerce integrations A social media management tool with e-commerce integrations is an excellent complement to networks’ built-in capabilities.

Retail

SocialPilot

JUNE 18, 2025

I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. It’s not just for social media marketing; it’s where you respond to questions, solve problems, and handle complaints in real-time. Manage multiple client accounts with ease. Customers expect fast responses.

Real Estate

SocialPilot

JUNE 19, 2025

It’s already driving massive results in beauty, fashion, and electronics. Virtual Influencers / AI Avatars Content Virtual influencers and AI-generated avatars are reshaping the influencer marketing game. In fact, virtual influencers have 3x higher engagement rates than human influencers on Instagram.

Thought Leadership

Martech

OCTOBER 30, 2024

Whether it’s growth, stability or retrenchment, the corporate direction directly influences marketing and technology decisions. If the gold standard in fashion is creating a minimalist capsule wardrobe, our aim is a minimalist martech stack. However, making martech decisions is tricky.

Price

Sprout Social

JANUARY 30, 2025

He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. In her role, Mason leads a team focused exclusively on social listening and community management. Scott Morris, CMO, Sprout Social Sprouts CMO Scott Morris is a top marketing leader to watch (but we might be biased).

CMO

SocialPilot

APRIL 23, 2025

Reputation management: 53% of consumers expect your brand to respond to their questions within a week. Social media gives your brand an immediate response channel, allowing you to effectively manage crises and build credibility. They involve engaging your audience, positioning your brand as a market leader, and managing its reputation.

PR

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer Marketing

Sprout Social

APRIL 3, 2025

These trends naturally go in and out of fashion as audience behaviours, and the Instagram algorithm, change. UK Instagram trends in content and user engagement Content creation is a fundamental part of managing a successful Instagram account. You need to go beyond surface-level engagement to build meaningful, lasting connections.

Gen Z

Hubspot Marketing

SEPTEMBER 26, 2024

He's also the manager of paid ads at Zapier. De Feu is so confident about influencer marketing that he negotiated to bring it under his paid ads team. James de Feu says the golden age of paid advertising is over. And he's okay with it. I'm currently imagining Mad Men's Don Draper rolling over in his TV grave.)

Influencer Marketing

Sprout Social

MARCH 11, 2025

Name: Savanna Sargent Company: Sprout Social Title: Manager, Content My definition of social media culture: It’s a reflection of how we communicate, connect and express ourselves online through shared values, norms, interests, behaviors and more. The future of influencer marketing is bright for creators, influencers and brands.

Branding

Hubspot Marketing

APRIL 7, 2025

So I asked if marketers should even be focusing on Google in the first place? In true SEO fashion, the answer is it depends. How do you think new brands with limited budgets should approach this tactic and still manage to cut through the clutter? That's why influencer marketing works.

SEO

Hootsuite

OCTOBER 17, 2024

Ah, YouTube — the social media pioneer of long-form video content , and (still) a powerhouse for influencer marketing in 2024. But what is it that makes YouTube influencer marketing successful? And how can you and your brand leverage YouTube influencers to enrich your marketing strategy and expand your reach online?

Influencer Marketing

Neil Patel

JUNE 10, 2025

That’s where influencer marketing comes in. Influencer marketing is user-generated content (UGC) taken to the next level. You’ll likely want to partner with micro-influencers when promoting direct-to-consumer (DTC) brands, lifestyle companies, or growing e-commerce businesses that want ROI-friendly influencer marketing.

Branding

Sprout Social

JUNE 3, 2025

For example, an environmentally-forward brand looking to connect with an audience about clothing trends would probably not be a fit for communities around fast fashion. If youre a sustainable fashion brand and you discover your ICP contains minimal living enthusiasts, you both likely value the environment and reducing waste.

Gen Z

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing