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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

Look out for signs of fake followers or engagement bots, and ensure the influencer’s audience aligns with your target market​ 2. Fashion creator @lindeysharlassian partnered with Dissh for one video out of several in her TikTok series on shopping for summer clothing for a trip to Bali.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Specifically, it manages violations and verifies that companies abide by the Australian Consumer Law. Runaway The Label Although finding and partnering with the right influencers can be tricky, Runaway The Label—an online women’s fashion brand—has executed it beautifully with this campaign. One of the ACCC’s key remits is social media.

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25 powerful Aussie beauty influencers for your brand

Sprout Social

For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. Now with millions of followers across platforms, she shares bronzed glam, fashion inspo and day-in-the-life content that keeps fans locked in.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. In addition, these programs help improve the efficiency of inventory management and sales strategies by providing insight into demand patterns and customer behavior.

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. In addition, these programs help improve the efficiency of inventory management and sales strategies by providing insight into demand patterns and customer behavior.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Per ANZ managing director, Melinda Petrunoff , Pinterest is helping retailers reach young audiences. A curated mix of stylish fashion, home, food and beauty items, its Pinterest feed attracts an average of two million monthly views. Safety and security are high priorities for 44% of Australian Pinterest users.

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Influencer Marketing 101: The 9-Step Guide to Forming Your Strategy (+ Expert Tips)

Buffer Marketing

" Creating these authentic partnerships might sound challenging if you're new to influencer marketing. But don’t be intimidated — when I started managing partnerships for e-commerce brands, it was a learning process. For each creator, consider: Audience demographics : Do their followers match your target market?