Remove Fashion Remove Millennials Remove Social Media Marketing
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

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Australian social media demographics to inform your strategy

Sprout Social

While Australians of all ages use social media, younger users are more active than their elders. Nearly all Zoomers agree that influencers should take public stances on social issues. Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced.

Gen Z 67
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 66
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. In this article, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening.

Gen Z 128
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Best times to post on social media in the UK (2025)

Sprout Social

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Or something else entirely?

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How to Get More Followers on TikTok in 2025

Buffer Marketing

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Are they mostly teenagers interested in fashion? Are they millennials who love travel? ✨ We are makers.