Martech
JULY 3, 2025
Test 4: Branding and direct response together, but at a greater scale (also measured with MMM) With greater scale, I would expect branding campaigns to enhance direct response performance in a non-linear fashion, showing synergistic effects as opposed to multiplicative.
Power Digital Marketing
JUNE 17, 2025
Stop wasting millions of dollars on ads We help growing brands ($10m+ annual revenue) prove marketing’s true incremental ROI, impact by channel and tactic, deep customer insights. This fashion brand thought they had a media buying problem. We plugged their data into the Power Circuit Scorecard and uncovered the real blockers to scale.
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Sprout Social
JANUARY 30, 2025
He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building.
Martech
MAY 29, 2024
The only difference is that it’s happening in an ungated content fashion, instead of within lead nurturing programs in marketing automations systems, but the problem is the same. A better demand generation motion, supported by an investment in brand marketing, will produce outsized returns.
Set Up
APRIL 6, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He also learned about the importance of timing in marketing during his time working on a campaign for Sotheby's International Realty. Even when she was mega-famous, she was still working really hard.”
Bannerflow
APRIL 16, 2020
Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. Not only that, but 63% of consumers find brands that continue to use generic , old-fashioned ads irritating.
Martech
DECEMBER 28, 2021
This will be particularly important for retail sectors where shoppers still prefer an offline component to the experience, such as fashion or beauty, but in the end, we do not anticipate the online performance to decline because stores have reopened.”. Holistic approach to brick-and-mortar.
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