Hubspot Marketing

MARCH 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. This week, fashion brand Telfar took its reputation for price accessibility to the next level. This style of pricing could be a win-win for the brand and customers.

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Fashion Price Branding Manufacturing 141

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? 2. Marketers overlook the cost of social media.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketers 115

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. The same is true for companies.

Fashion 105

Fashion Energy Price Product 105

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. BuzzFeed is no stranger to being acknowledged for its social media marketing chops.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Neil Patel

APRIL 23, 2021

Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. That access can reduce friction, one of the most frustrating hurdles for marketers to overcome.

Promotion 138

Promotion Product Shoppers Fashion 138

Jeff Bullas

JANUARY 30, 2023

Trends can be seen in many different areas, such as fashion, technology, and societal attitudes. Fads are mostly seen in pop culture, fashion, and consumer products. So my blog monetization included speaking gigs, consulting contracts, workshops, influencer marketing campaigns and more. A bit ironic really.

Fashion 290

Fashion Affiliate Marketing PR Industry Insights 290

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. “One Many are digital-native, forging tailored D2C digital strategies.

Branding 109

Branding Fashion Retail User-Generated 109

Buffer Marketing

AUGUST 26, 2024

  With the plethora of social media content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. A good old-fashioned selfie?  Here's a guide to creating social media stock footage of your own. Short-form video ?

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Buffer Marketing

JANUARY 20, 2025

Some examples of things that go against IG’s Recommendation Guidelines are anything that depicts/discusses self-harm, suicide, eating disorders, or violence; is sexually explicit or suggestive; promotes the use of certain regulated products, like tobacco; or could be considered misinformation.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

AUGUST 7, 2024

Consider your audience, campaign goals, and budget to determine the right type of influencer for your brand​ 💡 To get a better idea of what creators might include in their rate cards, check out How to Create Your Own Influencer Media Kit (+ Examples from Creators). However, they take partnerships a step further.

Influencer Marketing 111

Influencer Marketing Fashion User-Generated Analytics 111

Martech

APRIL 9, 2025

Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. Then came the backlash, and Adidas was left holding the bag literally billions in unsold products. In an era of constant social media exposure, the mystique surrounding celebrities has faded.

Fashion 94

Fashion Influencer Marketing PR Entertainment 94

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 94

Social Media Marketing Marketing Strategy B2C Marketers 94

Hootsuite

OCTOBER 18, 2024

Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. Reddit is… interesting.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. With Instagram influencer marketing , engagement rates are vital.

Influencer Marketing 113

Influencer Marketing Food User-Generated Affiliate Marketing 113

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media Marketing 91

Social Media Marketing User-Generated Shipping Fashion 91

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market. Lead with curiosity, not conversion.

Gen Z 126

Gen Z User-Generated Industry Insights Health 126

Buffer Marketing

JANUARY 23, 2025

RedNote is built around lifestyle content, such as beauty, fashion, travel, and food. The platform allows creators to link directly to products, making it a natural fit for influencers and product-focused content. If your content leans heavily into lifestyle topics or product recommendations, RedNote could be a great option.

Thought Leadership 112

Thought Leadership Fashion Energy Food 112

Buffer Marketing

DECEMBER 11, 2024

An upbeat track can make your product tutorial exciting, while a mellow background tune might help your content feel more intimate. Browse their collections by mood to find the right vibe for your video — like action/sports, feel-good, and fashion/lifestyle. ⚡ What counts as commercial use?  

Price 21

Price Fashion Energy Place 21

Sprout Social

JULY 15, 2020

Whether work from home is new to you or you’re a seasoned remote worker, social media marketing from home is not without its challenges. However, social marketers are nothing if not resourceful. Maybe you have a new product or service to promote. What’s the first social network you fell in love with?

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Product Fashion Health Social Media Marketing 145

Buffer Marketing

MARCH 20, 2025

Avoid the lower-right corner, since that spot gets covered up by our product icons.”  “While you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb,” Catie Marques Teles, a Product Marketing Manager at Pinterest says.  ”  3.

Social Media Marketing 101

Social Media Marketing User-Generated Fashion Food 101

Hootsuite

MARCH 21, 2025

Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. consumers start their shopping searches on the platform.

eCommerce 96

eCommerce Shoppers User-Generated Entertainment 96

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Promote your products on social media. Dont be shy. This sparks those impulse buys.

Retail 84

Retail Shoppers User-Generated Customer Journey 84

Buffer Marketing

APRIL 30, 2025

💡 Bonus tip : The Instagram app also supports shoppable galleries, product tagging, and built-in analytics when you link your profile to a website — making it easier to track what’s driving clicks. You can collect payments, sell digital products, or add donation links — all on a sleek, mobile-friendly microsite.

User-Generated 106

User-Generated Analytics Fashion Management 106

Buffer Marketing

OCTOBER 31, 2024

High-resolution, well-lit content with gorgeous imagery will help you show off the results of a crafty project or the beauty of your products. A list or round-up Whether it’s a list of tips, top products, your business offerings, or favorite content from the past year, a round-up video or carousel will work well on Instagram.

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Transform PR Product User-Generated 117

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. Aligning your platform choice with your marketing goals is also essential.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

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Gen Z Fashion Transform Food 64

SocialPilot

JANUARY 30, 2025

The framework can identify areas of strength and weakness in your social media strategy and help you leverage the information to make data-driven decisions. Lets understand SWOT analysis with an example of a fashion brand with a decent social media presence.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

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Market Research Social Media Marketing Real Estate Fashion 140

Neil Patel

MAY 11, 2021

However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. For marketers, handling a social media marketing calendar for two or more accounts can be a hassle. Unfortunately, merging accounts is not possible at the moment. Add Diversity.

Fashion 143

Fashion CRM Social Media Marketing Management 143

SocialPilot

JUNE 18, 2025

They didn’t rely on big ad spend but instead told stories that resonated with their audience, from product showcases to fitness transformations. Consistency is key — post regularly and ensure your content is aligned with your brand’s identity and values.” — Neil Patel , Digital Marketing Expert 2.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. For example, an environmentally-forward brand looking to connect with an audience about clothing trends would probably not be a fit for communities around fast fashion.

Gen Z 88

Gen Z Fashion Food Thought Leadership 88