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7 Tips for Successful Small Business Content Marketing

Neil Patel

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. In addition to sheer ROI, email newsletters can help small businesses: build goodwill with your audience promote sales, deals, and coupons increase customer value. Start an Email Newsletter.

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10 Burning Content Marketing Questions Answered

Pam Didner

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Chaos, unrealistic goals, missed deadlines?

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A Day in the Life of a Content Marketing Manager

Adobe Experience Cloud Blog

Whitepapers. Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and social promotion. Blog posts, marketing collateral, whitepapers, etc. Your content creator should be able to multi-task and produce high quality results in a timely fashion. Definitive Guides.

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The Ultimate Guide to TikTok Marketing

Unbounce

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Hashtags on Instagram and Facebook aren’t very fashionable. Of course, the more authentic and sincere the collaboration, the better because a transparent paid promotion is a hollow promotion.

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Social Media Calendar Guide: Plan, Post, & Grow (Free Template)

Backlinko

Further reading: How to Promote Content on Social Media 1/3 User-Generated Content User-generated content (UGC) builds authentic social proof for your brand and saves production time. It racked up 200 reactions and 56 reposts, and it includes a link to the study for those who want the deep-dive version.

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Using AI for social media content: Dos and don'ts

Welcome Software

Example prompt : "Give me 10 social media post ideas for a sustainability-focused fashion brand promoting a new spring collection" Content repurposing One of the best uses of AI is squeezing more value out of existing content; we call it squeezing the marketing lemon. Using AI for social media content (and beyond): What's next?

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4 Ways to Stand Out from B2B Competitors Using Digital Marketing

Marketing Insider Group

Whether you decide to stick to content marketing on your website or write guest blogs for other websites, don’t forget to promote your content on social media and to your email subscribers. Interactive content can be many different things—from quizzes, polls, and surveys to interactive infographics, whitepapers, and others.