Remove Fashion Remove Shoppers Remove User-Generated
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SEO for Fashion Ecommerce: A Complete Guide

Power Digital Marketing

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions. What is SEO for Fashion Ecommerce?

Fashion 52
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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 119
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Instagram shopping: How to get set up and start making sales

Hootsuite

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram users will make at least one purchase through the platform in 2025. spend $200+), and 37.3%

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How live social shopping is driving brand results

Sprout Social

For example, during a live social shopping event, a fashion brand might showcase a new dress while viewers ask, Does it run true to size? 52% of European and 64% of Latin American users attend live shopping events at least once a month. The following trends keep shoppers hooked and turn these livestreams into must-watch events.

Branding 118
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Interactive email is the game changer brands can’t ignore

Martech

Because it reinvents itself to overcome new challenges, remain relevant and deliver value to users and senders alike. One challenge is keeping email users interested in brand messages in the face of inbox fatigue. These elements generate data you can use to segment your messages and understand your customers better.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 65