This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Pinterest marketing is a type of socialmediamarketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. When it comes to Pinterest marketing, the results speak for themselves. Brand awareness At the heart of Pinterest is discovery. Olivia can relate.
Pricing : Free trial available; pricing available on request LTK (LikeToKnowIt) Best influencer marketing platform for the fashion and lifestyle niche LTK , formerly known as LikeToKnowIt, is designed specifically for fashion and lifestyle niches.
Consider your audience, campaign goals, and budget to determine the right type of influencer for your brand 💡 To get a better idea of what creators might include in their rate cards, check out How to Create Your Own Influencer Media Kit (+ Examples from Creators). However, they take partnerships a step further.
Whether you are a seasoned socialmediamarketer, a marketer looking to venture into socialmediamarketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular socialmedia platforms out there right now.
Fashion and beauty brands are often early tech adopters. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on socialmedia. Many are digital-native, forging tailored D2C digital strategies.
Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In A lift in the magnitude of awareness leads to greater opportunities for tie-ins to music, fashion and other cultural interests. A recent example is Bose’s new campaign starring American tennis star Coco Gauff.
With the plethora of socialmedia content options available every time you open your favorite app, it can be difficult to know what type of content your audience most wants to see. A good old-fashioned selfie? Short-form video ? A carousel? Well, that all depends on you and your audience. Happy experimenting!
With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right socialmediamarketing strategy ).
For example, luxury fashion house Prada's company profile emphasizes the company uses raw materials that are meticulously sourced and exclusively produced for the fashion house. On the other hand, if you're in a fashion or socialmediamarketing firm, you should be creative and visual.
Hootsuite Listening builds the world’s best social listening capabilities right into your Hootsuite dashboard , allowing you to discover content trends, what people are saying about you, and what your competitors are doing—automatically scanning over 2 billion sources every month, including Reddit! You don’t have to run a subreddit.
Influencers and creators play a pivotal role in global socialmediamarketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. But the first hurdle can be challenging: influencer outreach. Find these in their bio.
Social listening, sentiment analysis and even good old-fashioned surveys can surface mismatches early before they become headlines. At its best, influencer marketing feels like a trusted friend giving you a recommendation, not a brand trying to sell you something. Trait transfer: What are we absorbing here?
Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your socialmediamarketing, TikTok offers an unparalleled opportunity for growth. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion.
Those who see socialmediamarketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of socialmedia in the retail sphere has only amplified. Their email marketing is an extension of their socialmediamarketing.
shopee_ph Super ang saya dahil BINIda ng BINI ang best deals ngayong Shopee99SuperShoppingDay Experience the cherry on top of shopping with Millions of Fashion Deals on ShopeeStyles! Well guide you through executing your ad strategy on TikTok and other socialmedia platforms. Enjoy Free Shipping with 0 min. Contact us today!
Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. Trend fatigue is the overwhelming feeling of exhaustion when facing the pace and volume of new trends, especially on socialmedia. That metaphor resonates with me, even as a socialmedia professional. How’s your cottagecore vibe?
I found this one using the first method: View this post on Instagram A post shared by Safiie 🧿 nyc · creator · aesthetic · UGC · fashion (@safiie.bulhak) 24. If so, tap it, and you’ll be taken to a page where you can replace the video clips with your own.
For a fashion client, testing user-generated content versus professional photography revealed a 20% higher conversion with authentic, user-centered posts, said Kiel Tredrea , president & CMO of RED 27 Creative. Not only do these posts provide new, real images of your photos in action, but they also boost your credibility.
According to Sprout’s The SocialMedia Productivity Report , socialmediamarketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of socialmediamarketers report feeling burned out—and this is during the regular, non-peak seasons.
The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern socialmediamarketing. LinkedIn – Networking and B2B Marketing LinkedIn stands out as the premier platform for networking and B2B marketing.
In 2017, Wendy's viral tweets changed the course and set the standard for socialmediamarketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on socialmedia.
The framework can identify areas of strength and weakness in your socialmedia strategy and help you leverage the information to make data-driven decisions. Lets understand SWOT analysis with an example of a fashion brand with a decent socialmedia presence.
RedNote is built around lifestyle content, such as beauty, fashion, travel, and food. Even with the language barrier (much of the app is in Chinese), creators are flocking to it in droves. How does RedNote compare to TikTok? Supports photos, short-form videos, and detailed posts with text and links.
In turn, they also impact how brands show up on socialmedia. For example, fashion retailers like The Iconic take it as an opportunity to tap into the importance of sun safety. With the ability to manage all your social initiatives in one place, you can reduce friction for both your potential customers and your team.
Fashion Source: TikTok Unsurprisingly, TikTok is becoming the top socialmedia platform for fashion. Check out some stats: Fashion brands on TikTok achieve a median ROAS of 2.5x. Fashion brands on TikTok experience an average monthly follower growth rate of 3.6% , surpassing Instagram (0.6%) and YouTube (1.4%).
With a focus on lifestyle, fashion, tech, and minimalist content, Dupe’s library feels more like a creative studio than a traditional stock site. Dupe Photos Best for: Aesthetic stock images If you want scroll-stopping images that don’t look like typical stock photos, Dupe is a fresh, creator-friendly alternative.
This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion. Service-based brands can share inspiring customer stories or offer expert tips that speak to Gen X’s lifestyle goals and values.
You don’t have to limit yourself to “traditional” formats — some of my favorite creators go against the grain to share incredibly formatted content, like Gabby Whiten, who writes Oh Eight , a lifestyle and fashion newsletter, and creates these elaborate collages for each issue.
Socialmedia benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your socialmediamarketing strategy.
Their approach reduced socialmediamarketing costs and helped grow the brand to a $1.2 Deliver Public-Facing, Real-Time Customer Service Socialmedia is your 24/7 customer service desk. Socialmedia provides a platform for real-time engagement , which boosts customer loyalty through direct interaction.
With so many competing channels, you might wonder if Snapchat is worth a slice of your socialmediamarketing budget and time. 59% like music, 54% like movies and TV, 46% like travel, 46% like gaming and 45% like fashion and beauty. Snapchat’s biggest differentiator is the highly personal experience it offers.
Still, HubSpot blog research found that 37% of socialmediamarketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. South Asian fashion line HoliChic by Megha is not shy about tagging products in creative Reels. Just take this video, for example.
With 82% of the UK population using socialmedia across a growing number of networks, businesses can reach virtually any target demographic through socialmediamarketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. Or something else entirely?
With mostly female users, Instagram is particularly well-suited to companies in industries like beauty, fashion, wellness, lifestyle and parenting. Per Sprouts 2025 Social Index, 54% of Aussie Instagrammers use the site to keep up with trends. Instagram: Australias demographics and usage Number of users: 13.95
Success Story 2: ASOS – Empowering Customers to Drive Sales and Style Inspiration ASOS, a UK-based online fashion and cosmetics retailer, primarily targets young adults with a wide range of clothing, shoes, accessories, and beauty products from both its own labels and popular global brands.
It’s already driving massive results in beauty, fashion, and electronics. They’re ideal for brands seeking scalable, futuristic, and always-on social content that resonates with younger, tech-savvy audiences. According to McKinsey, live commerce could account for 10–20% of all e-commerce by 2026.
For example, a fashion brand conducting research for their new line of jeans may listen for keywords like distressed denim or stretch denim. Subreddit analysis reveals buying behaviors The future of socialmedia is all about meeting consumers where theyre at, instead of getting them to come to your brand.
The mother-daughter duo creates fashion content on Pinterest and organizes it in boards such as “nail content” and “fashion inspiration for all occasions.” Socialmediamarketing is a two-way street. ” The fashNcurious Pinterest profile is an A+ example.
Getting eyeballs on your content is half the battle for socialmediamarketers. Good old-fashioned manual research Prefer to dig in yourself? The post The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends appeared first on SocialMediaMarketing & Management Dashboard.
Check these stats: 24 Key User-Generated Content (UGC) Statistics for 2025 1/3 Original Content Creation Original content is how you display your brand’s unique voice in crowded and noisy social feeds. The truth is: Theres always a learning curve with these tools because theyre not purpose-built for socialmediamarketing.
Whether youre running a local business or a multinational corporation, socialmediamarketing is a must for brands of all sizes. However, understanding the socialmedia landscape in Australia is no small feat, but this guide will make this once-tall task much easier. One of them is none other than David Jones.
Gifts for the coffee crazed If the socialmediamarketer you know has a coffee habit that rivals Lorelai Gilmore (don’t most?), Local coffee shop gift card: $10+ It’s a cliche at this point: Socialmedia managers love coffee. They are only meant to show product examples of highly requested gift categories.
Ideal Use Cases (with Built-in Marketing Insights) Pinterest is a great platform that excels when you are trying to use it for getting inspiration that helps people plan, solve, or visualize their goals. And it’s always best to utilize multiple social networking sites to get more out of your socialmedia strategy.
Whether you’re a fashion brand, a home decor biz, or a wellness creator, it’s a goldmine of inspiration backed by real data. TikTok’s 2025 Marketing Calendar TikTok’s new marketing calendar is packed with seasonal moments and campaign opportunities throughout the year.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content