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Nature’s inspiration for transforming your marketing plan

Martech

Plan frequently for elements that change frequently The job of fashion, what Brand calls the top layer of the model, is to be quick and engaging. These layers resist instantaneous change (regardless of what the plan mandates) and evolve more gradually than the frantic pace of fashion/customer programs or the relentless march of commerce.

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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. The post The Role of Automation in Digital Transformation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Amazon’s AI shopping assistant Rufus is live for all U.S. customers

Search Engine Land

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Updates on fashion trends and the latest tech. Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. How it works. customer base.

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How social media changed the sports marketing game

Sprout Social

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Fashion SKIMS became the official underwear partner of the WNBA this year. Sports marketing isn’t new, but it does look different.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor. Take, for example, a fashion retailer that wants to create a monthly newsletter. Quickly create and test various images to determine which designs resonate most with your audience.

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