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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” Take Stripo, for example.

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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. By measuring the effectiveness of content against different audiences, you can use marketing technology to automate the generation and delivery of that content.

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. It delivers answers to user queries using real-time information from across the web. Non-tech-savvy users may not notice a significant difference.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

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29 Scroll-Stopping Instagram Post Ideas to Fill Your Content Calendar

Buffer Marketing

When it comes to hashtags, the social media platform recommends no more than five, but the research from HubSpot found that posts that used over 11 hashtags seem to resonate the most with Instagram users. Before-and-after transformations Everyone loves a good transformation story.

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