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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. The year brought groundbreaking advancements: Generative AI breakthroughs: Tools like ChatGPT, Googles Gemini 2.0, These developments were nothing short of extraordinary.

Transform 126
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AI For Email Design, Coding, And Content Curation: Tools And Expert Tips

Scoop.it!

As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Other types of AI have been successfully integrated into marketing workflows in years past—generative AI just has yet to make that leap successfully.” Take Stripo, for example.

Fashion 105
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The Role of Automation in Digital Transformation

Adobe Experience Cloud Blog

Combining deeper and richer data sets with learning models, marketers can create granular content and trust automation to deliver that content in optimal fashion at scale. By measuring the effectiveness of content against different audiences, you can use marketing technology to automate the generation and delivery of that content.

Transform 134
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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. It delivers answers to user queries using real-time information from across the web. Non-tech-savvy users may not notice a significant difference.

PR 100
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Posts are moderated to follow community rules, and users can comment and vote on what they see. You can also leverage the user-generated content on Reddit as competitive intelligence.

Gen Z 125
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 64