Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?

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Sprout Social

MARCH 30, 2023

The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Suddenly, everyone has the tools to create AI-backed features.

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Energy User-Generated PR Shipping 117

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome.

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Hubspot Marketing

SEPTEMBER 26, 2023

Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. What is Google AI, anyway?

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Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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Martech

APRIL 27, 2023

As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. WriteSonic has launched an AI-powered content generation platform.

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Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

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Branding Transform Thought Leadership Advertising 129

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. We spoke to Bedell about her big takeaways on the benefits and drawbacks of using AI in communications roles.

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Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

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Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Yet today, cloud computing is ubiquitous.

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Search Engine Land

AUGUST 10, 2023

Focus on asset coverage First, understand that the shift to using AI for creative optimization is taxing on creative teams. Ad platforms like Google and Facebook are scrambling to integrate generative AI capabilities. Plus, it will allow you to run on some Google responsive ad inventory. Others may be more feature driven.

Price 95

Price Performance Marketing User-Generated Advertising 95

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

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Transform Social Media Marketing User-Generated Advertising 88

Buffer Marketing

OCTOBER 2, 2023

Mark Zuckerberg introduced Meta AI , a new assistant that facilitates interactions across WhatsApp, Messenger, Instagram DMs, and soon, Quest 3. Imagine automating responses to frequently asked questions or having a virtual assistant manage appointment bookings. Here's a breakdown of the key updates and what they mean for you.

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Hubspot Marketing

MARCH 14, 2023

ChatGPT is a conversational AI, and its celebrity comes at a time when many businesses are adopting similar time-saving tools into their marketing processes. This post will go over everything you need to know about conversational AI, including: What is conversational AI? How does conversational AI work?

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Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master.

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Transform User-Generated Marketing Marketers 97

Bannerflow

JUNE 1, 2023

The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures. The codenamed app, referred to as P92 or Barcelona, will offer features similar to Instagram, including community guidelines, login credentials, and safety measures.

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Search Engine Land

JUNE 15, 2023

Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter , corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. Here’s a recap of the wide-ranging SMX Advanced keynote interview.

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Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity.

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Management Branding User-Generated Energy 103

Businesses Grow

MARCH 25, 2024

We’re hurtling uncontrollably into the AI Era, and most of the time, the answer to this question will be “no.” ” When have we ever been in a time where the customer is responsible for quality control? The company didn’t shed blame or place the responsibility for safety on consumers.

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Search Engine Land

MARCH 22, 2023

I’ve had the opportunity to play around with Google’s new AI chatbot, and I’m getting mixed results. This article covers initial thoughts on Bard, details on how I got early access, concerns with AI answers, and first-hand experiences. If you are U.K. If you are U.K.

SEO 92

SEO User-Generated eCommerce Analytics 92

Search Engine Land

JULY 13, 2023

The boom of generative AI products over the past few months has prompted many websites to take countermeasures. The basic concern goes like this: AI products depend on consuming large volumes of content to train their language models (the so-called large language models, or LLMs for short), and this content has to come from somewhere.

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User-Generated Finance Price Product 96

Hootsuite

MAY 1, 2023

Greater accountability: By assigning tasks to specific team members and setting deadlines, everyone knows what they are responsible for. Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders.

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Copywriting Social Media Marketing Management User-Generated 134

Businesses Grow

DECEMBER 12, 2022

And yet … applying powerful AI to everyday tasks is awesome. The moderator can say, “And here’s a question for you from our AI?” Here was my query to the AI… What questions should I ask an expert on desalination and its impact? The uses of ChatGPT are simply endless and intoxicating. Here we go.

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Entertainment Food Place Health 145

Rock Content

MARCH 14, 2024

If the digital landscape is a battlefield, content is a powerful weapon. But here’s the catch: your audiences are savvier than ever! Their attention spans are shorter, and search engines are prioritizing “helpful content” like never before. Search engines prioritize “helpful content” that addresses user intent.

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Martech

DECEMBER 28, 2022

As I write this article, I am listening to Vince Guaraldi’s “A Charlie Brown Christmas” album, drinking a hot cup of my favorite matcha and basking in the glow of my tiny, tinsel tree lights reflecting off my bay window. I have so much to be grateful for this holiday season, and if you are reading this, so do you! Learning and education. Networking.

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Market Trends Whitepaper Entertainment Finance 113

Businesses Grow

FEBRUARY 25, 2024

We’re hurtling uncontrollably into the AI Era, and most of the time, the answer will be no. ” When have we ever been in a time where the customer is responsible for quality control? The platform algorithm learned that I love nature and served up the most mesmerizing video of butterflies in a rainforest. Is it real?

Education 52

Education eCommerce Place Branding 52

Buffer Marketing

FEBRUARY 15, 2024

It was introduced as a response to the limitations and criticisms of the TikTok Creator Fund. Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception.

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Analytics Law Health Entertainment 93

Use Insider

FEBRUARY 16, 2022

The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products. Simultaneously, the demand for home use products has skyrocketed.

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Marketing Strategy Shoppers Shipping Health 97

Jeff Bullas

FEBRUARY 6, 2023

For instance, Useviral is an Instagram growth service that uses AI technology to determine the exact number of actions Instagram allows for a given account. Considering an Instagram growth service to take some work off of your plate? Quick links How does an Instagram growth service work? How does an Instagram growth service work?

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User-Generated Management Price Place 305

Martech

MARCH 18, 2022

That list is featured below. Why brands must embrace responsible marketing practices : Responsible marketing practices are necessary to build customer trust and ensure long-term success. For the fall 2022 edition of the MarTech Conference, our theme was “Data. ” We hope to see you there. Marketing operations.

Transform 121

Transform Customer Journey Analytics Entertainment 121

Martech

MARCH 18, 2022

That list is featured below. Why brands must embrace responsible marketing practices : Responsible marketing practices are necessary to build customer trust and ensure long-term success. For the fall 2021 edition of the MarTech Conference, our theme was “Data. ” We hope to see you there. Marketing operations.

Transform 108

Transform Customer Journey Analytics Entertainment 108

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. Does that sound like ages ago?

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Martech

FEBRUARY 1, 2024

Before we get to this week’s releases, here are the three most important things marketers need to know about AI, according to our very own MarTechBot. Data is the Foundation: AI thrives on large volumes of high-quality data. Without accurate and comprehensive data, AI cannot function effectively.

Transform 100

Transform User-Generated CRM Management 100

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic. And that was a lot of work and stressful.

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Marketing Plan Key Performance Indicator Communications Marketing 70

Duct Tape Marketing

AUGUST 23, 2023

More About Lloyed Lobo: Follow Lloyed on LinkedIn Listen to the Traction Podcast Lloyed’s website Pre-order From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth Get Your Free AI Prompts To Build A Marketing Strategy: Download now Like this show? Would you support that idea? [10:39]

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Energy Whitepaper Health Transform 54

Moz

NOVEMBER 2, 2020

American Express created Small Business Saturday in 2010 in response to the Great Recession. 72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return.

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Shoppers Education Food Health 71