Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1. This overarching theme is critical to remember with each of the remaining tips for how teams can work together.

SEO 115

SEO PR Branding Customer 115

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. With features like virtual whiteboards, mind maps, and voting systems, today's brainstorming tools foster efficient idea generation and collaboration among team members, regardless of their physical location.

Price 95

Price User-Generated Marketing Marketers 95

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

Branding 112

Branding Fashion Gen Z Entertainment 112

Backlinko

FEBRUARY 20, 2024

Does it offer different pricing tiers offering varying feature sets? Its free plan provides basic features for up to 500 pages, while the Pro version offers additional advanced features for up to two million pages. Key Features Multiple websites: Manage all your websites under one account. Does it fit your budget?

User-Generated 78

User-Generated Price SEO Management 78

Martech

JANUARY 25, 2024

It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. features AI-powered insights, a customer database platform, and seamless integrations with industry-leading partners. It also allows users to customize and collaborate on the content across all digital channels.

Transform 96

Transform Law User-Generated Analytics 96

Search Engine Land

MARCH 29, 2024

Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. It prioritizes tangible features and improvements.

SEO 103

SEO Management Product eCommerce 103

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Embedding martech insights throughout the organization is no easy thing.

Transform 107

Transform Customer Customer Acquisition Finance 107

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact.

Analytics 134

Analytics Transform Marketing Automation Platform Health 134

Martech

DECEMBER 15, 2023

Allowing people to add guests to the meetings themselves prevents back-and-forth communication with your team and ensures all necessary attendees (such as decision-makers) will be notified of the call. You no longer need to refresh your browser to see updates.

CRM 113

CRM Analytics Place Communications 113

Buffer Marketing

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors.  Our team conducted careful keyword and audience research before starting the writing process.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

FEBRUARY 15, 2024

Louis Vuitton — Strategic Collaborations Besides its fancy stores with shiny fronts, Louis Vuitton is super active on social media. They love teaming up with celebs and thus make their stuff even more desired because, well, if celebs wear it, you know it’s cool. Instead, they use them smartly and team up with famous people.

Branding 116

Branding Fashion Gen Z B2C 116

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. This feature is in addition to the workflow “Needs Review” tab. Edit marketing emails.

User-Generated 103

User-Generated Law Management Communications 103

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Product collaborations Some 62% of marketers partner with influencers through product collaborations. Recaps were also posted on TikTok.

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

Martech

NOVEMBER 10, 2023

This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” Assembling cross-functional teams with technical and business stakeholders. Enhanced Collaboration. Testing upgrade paths in staging environments.

Transform 115

Transform CMO Management Digital Marketing 115

Marketing Insider Group

OCTOBER 16, 2023

This can open doors to collaborations and partnerships. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Here are some key features and aspects of Buffer: Social media scheduling. Team collaboration. Influencer outreach. Networking is crucial.

Market Research 103

Market Research Content Marketing Analytics SEO 103

Search Engine Land

DECEMBER 20, 2023

All team members working on a marketing campaign must be organized before, during and after launch to be efficient and informed. The right campaign management tools will improve collaboration and help teams move faster at each campaign stage, from preparing assets before launch to summarizing results after the campaign.

Management 106

Management User-Generated Analytics Personalized Marketing 106

Marketing Insider Group

MAY 31, 2023

Customer journey mapping tools can range anywhere from cloud-based platforms to collaborative design tools, but they all have the potential to help you better understand your customers, improve your marketing efforts, and drive more sales. It also provides a flexible digital canvas for brainstorming and real-time collaboration.

Customer Journey 103

Customer Journey Customer Whitepaper Marketing 103

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. It has many features that fill up the void left behind by others.

Transform 87

Transform User-Generated Analytics Management 87

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Email collaboration feature (beta).

Law 108

Law Management Customer Marketing 108

Search Engine Land

MARCH 20, 2024

Disney Advertising is teaming up with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). These platforms also provide advanced targeting, interactive features, and real-time analytics, making them competitive choices for marketers aiming to reach their target audiences efficiently. Why we care.

Advertising 103

Advertising Advertisers Analytics Management 103

Martech

FEBRUARY 15, 2024

Find out what is working, what goals the new team has and what tools they use. Gather the internal stakeholders Typically, these projects involve product, IT, brand, marketing, customer service and other internal teams. Get to know the other team Beyond shared goals, collaboration and trust are essential to success.

Branding 104

Branding Communications CRM Management 104

Hootsuite

AUGUST 16, 2023

Choosing one with supporting features will give you more bang for your buck. Collaboration features If you’re part of a team, you will need a tool that has collaboration features. It’s a great collaboration platform, one you can use with your teammates and clients alike. Is it caption writing?

Price 88

Price Social Media Marketing CRM Analytics 88

Buffer Marketing

MARCH 14, 2024

View this post on Instagram A post shared by Upwork (@upwork) In this post, they use the Instagram collaboration feature to share the same content to two feeds with HR Manifesto. This creator showed how they explore Figma’s features outside work to create a gallery wall for their apartment.

Energy 104

Energy Entertainment Product Price 104

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. and Mattel teamed up to execute one of the most robust, well-rounded marketing campaigns we’ve ever seen. and Mattel teamed up to execute one of the most robust, well-rounded marketing campaigns we’ve ever seen.

Millennials 99

Millennials Shoppers User-Generated Marketing 99

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. A successful social media strategy is rooted in collaboration. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration.

Customer Journey 122

Customer Journey Analytics PR Communications 122

Search Engine Land

MAY 1, 2023

Going fast vs. going far When you’re an SEO product manager , you have a team that you collaborate with to get things done. Both job descriptions show that the person needs to be a good communicator and open to collaborating with cross-functional teams. Operational function (a functional member of an agile team).

Management 98

Management SEO Product User-Generated 98

Buffer Marketing

OCTOBER 31, 2023

Read more about our latest feature: Tags There are plenty of ways to use this new feature within Buffer to keep scheduled posts and ideas all grouped together. For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.

Analytics 106

Analytics Management Product Social Media Marketing 106

Search Engine Land

APRIL 8, 2024

Offer to collaborate on content or ask for their opinion on a topic related to your website. Request the opportunity to contribute a guest post or be featured in their publication. I wanted to reach out to explore a potential collaboration opportunity that could benefit both our organizations and your readership.

Finance 106

Finance Manufacturing Health Education 106

Search Engine Land

MARCH 15, 2024

14, 2024, access to CrowdTangle’s User Interface, API, Chrome Extension and Historical Data feature will be discontinued. Additionally, they have the option to collaborate with third-party providers that offer social listening capabilities built on top of Meta’s APIs. API rate limits. Alternatives.

Analytics 104

Analytics Advertising Advertisers Search Marketers 104

Search Engine Land

NOVEMBER 14, 2023

Baidu Global is teaming up with Microsoft Advertising to improve the accuracy of its ad targeting capabilities. The collaboration will enable Baidu Global Keyboard to serve more relevant ads to a high-value audience, improving reach for advertisers, the likelihood of conversions, and return on their investment. Why we care.

Gen Z 101

Gen Z Transform User-Generated Advertising 101

Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. This new feature creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences. Background generation. Text variation. Why we care.

Advertising 111

Advertising Advertisers Product Management 111

Search Engine Land

FEBRUARY 27, 2024

You’ll never know how the relationship looks until you’ve started collaborating. B2B and service businesses also tend to include more offline sales – captured through phone or other means – so you’ll want a partner that understands how to capture and leverage the right data Team structure and expertise 23. And what’s the minimum?

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

illumin

MARCH 14, 2024

Panayiotou states that “this innovative platform is designed to accelerate collaboration, ideation, and campaign development” between Pfizer and their agency partners around the globe. The pharma giant has collaborated with Publicis Groupe for this initiative.

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Buffer Marketing

AUGUST 29, 2023

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones. Here’s a throwback to how our team worked together back in 2017.)

SEO 98

SEO Management Place Customer 98

Martech

MARCH 7, 2024

It features a video library with easy integration and management tools, AI capabilities for summarizing videos and finding specific content, a recording studio with editing and collaboration tools, interactive event venues and detailed analytics to track engagement and gather insights for a more connected and productive organizational environment.

Transform 108

Transform Customer Acquisition User-Generated Advertising 108

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CMS tools and dashboards collaboration. CRM records improvements. Get MarTech!

CRM 115

CRM Law Communications Management 115