Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok.

Gen Z 68

Gen Z Fashion Transform Food 68

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Other lenses help customers build their own customized skincare routines.

Gen Z 74

Gen Z Branding Fashion Retail 74

Sprout Social

OCTOBER 11, 2024

Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Interest in women’s sports mirrors newfound interest in other underappreciated events and athletes.

Transform 95

Transform Gen Z Fashion Food 95

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media.

Marketing Strategy 87

Marketing Strategy Gen Z Finance Social Media Marketing 87

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. With that in mind, before I go any further, here are a few stats to help you understand who is using Reddit: 101.7

Gen Z 103

Gen Z Copywriting Real Estate Marketing 103

Martech

JUNE 25, 2024

Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. After university, I started to work in finance and accounting at KPMG in downtown Chicago and I was struggling to come out of the closet. When I joined GumGum, I joined as the VP of Finance. I became the CEO five years ago.

Gen Z 109

Gen Z Finance CMO Advertising 109

Neil Patel

SEPTEMBER 21, 2021

Buy now, pay later (often shortened to BNPL) is a financing option that allows consumers to split purchases into several, often interest-free, payments. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Buy Now, Pay Later Frequently Asked Questions.

Gen Z 140

Gen Z Customer eCommerce Retail 140

Hootsuite

APRIL 7, 2022

Because TikTok has grown so quickly, many people still associate it with Gen Z dance challenges. Founded in 2019, Public is both an investing app and a social network for users interested in finance, cryptocurrency, and investing. It’s a good time to focus on the growing personal finance community. Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. The platform was also used to broadcast the 2019 X Games in Aspen.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. Download my free copy Traditional Tactics Don’t Cut It Anymore The next generation of financial clients is mobile-first and research-focused.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Welcome Software

SEPTEMBER 17, 2024

These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. Seeing how younger generations are driving the push for personalization, it’s clear that expectations are being set high by non-banking platforms as well.

Gen Z 52

Gen Z User-Generated Law Transform 52

TechWyse

MARCH 28, 2023

Marketing Content to Gen Z? Many of these brands target a digitally savvy, empowered generation–Gen Z. If you want to appeal to Gen Z, you need to re-evaluate your company’s content marketing strategy. What are the values that imbibe the Gen Z mindset? What do you want to show?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Hubspot Marketing

APRIL 25, 2022

This could mean the app might benefit from Facebook's user base, technological resources, and financing.". Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hubspot Marketing

DECEMBER 8, 2023

How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion.

Gen Z 126

Gen Z User-Generated eCommerce Finance 126

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. Fifty percent of consumers said they plan on using Instagram more in the coming year, making this an important network—especially for targeting Generation Z consumers.

Finance 142

Finance Gen Z User-Generated Analytics 142

Neil Patel

SEPTEMBER 29, 2020

The company works with brands both large and small across a number of B2B industries, such as SaaS, Finance, Healthcare and Legal. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. Work with Sculpt if you’re in the B2B space and your main objective is lead acquisition. #7

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Sprout Social

AUGUST 16, 2023

Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. This is especially true for Gen Z consumers. It comes down to proactively managing reputational risks with consumers, employees and the market on social.”

Gen Z 98

Gen Z Branding Health Finance 98

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. Are we leaning into millennial cringe or Gen Z chaos? While I wouldn’t recommend this for most brands, I think it’s appropriate for Candy Crush’s product (a fun mobile game) and audience (Gen Z/younger players). How do we feel about this? What do you think? 1, 2, or 3? morningbrew.

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

Buffer Marketing

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.

SEO 139

SEO Gen Z User-Generated Finance 139

Hubspot Marketing

NOVEMBER 2, 2020

Acorns , a finance business, has used the In-Feed CTA feature to prompt viewers to download their app. Authenticity matters to Generation Z, and they tend to shy away from the ‘ sales-to-drive ’ leads marketing ads. Image Source. Image Source. TikTok thrives off of informal, ‘behind-the-scenes’ content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. TikTok videos using the #Finance hashtag have 6.6 Case in point: American TikTok users aged 35 to 54 have more than tripled year over year. original sound – Sioux Falls Fire Rescue. Financial services.

Gen Z 126

Gen Z User-Generated Finance Customer loyalty 126

Hubspot Marketing

FEBRUARY 15, 2024

And these are people from human resources, from legal; they work in finance. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. Accept digital innovation.

Branding 139

Branding Fashion Gen Z B2C 139

Hootsuite

DECEMBER 2, 2019

Then, they discovered that their target audience was also interested in finance. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media. They used that insight to drive new creative concepts. Share compelling visuals whenever you can.

Food 145

Food Social Media Marketing Gen Z Millennials 145

Hubspot Marketing

SEPTEMBER 26, 2023

For Gen Z, meanwhile, social media came first for 46%. As a result, it’s worth sitting down with marketing, sales, and finance teams to create a budget. Here, research on your customer base informs the ideal channel combination. Consider the impact of demographics. Set your budget. Next is setting your budget.

Marketing Plan 115

Marketing Plan Gen Z User-Generated Price 115

Hubspot Marketing

APRIL 4, 2024

Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z. You can set up an Instagram Shop for users to browse and buy without going to your website. 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Hootsuite

OCTOBER 27, 2020

Roughly 9 in 10 Gen Z respondents say that they use messaging platforms like WhatsApp and Slack to communicate with their colleagues each week, but barely half of respondents aged 55 to 64 have integrated these platforms into their regular repertoires.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. Google Finance, Yahoo! Automotive. CoinMarketCap, CoinGecko, and exchange websites (e.g.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Digital Marketer

NOVEMBER 26, 2022

Also, 70% of Gen Z consumers trust brands that show diversity in their advertisements. Meanwhile, Microsoft Advertising has shown that more inclusive ads have seen 23% more “purchase intent” from Gen Z consumers. Businesses have no choice but to update their promotional assets from a marketing standpoint.

Gen Z 62

Gen Z Advertising Advertisers Finance 62

Duct Tape Marketing

DECEMBER 5, 2019

Fashion and beauty, bloggers, even finance does really well. Because like with finance, I use this example like on Facebook it might be something like, “10 Things That Will Get You Audited This Year,” right? John Jantsch: Well, you do like a lot of small businesses and you go find a Gen Z person to-.

Gen Z 76

Gen Z Marketing Marketers Finance 76

Spiralytics

MAY 9, 2024

Whether in fashion, healthcare, finance, or even agriculture, there’s something in for every industry. Gen Z , in particular, are drawn to exclusive and time-sensitive experiences, and if these generations are your target, ephemeral content is your ally.

Digital Marketing 52

Digital Marketing Gen Z User-Generated Marketing 52

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. Furthermore, product searches on the platform jumped more than 20x at the end of Q1 2021 compared to the same period the year before.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Duct Tape Marketing

MAY 30, 2017

So we did a series around the relationship between the senior marketers and the person in charge of their finances and how you can increase and make that relationship — or how you can make that relationship better. In addition, there’s so much content out there that a human connection is one of the differentiating factors.

Communications 41

Communications Thought Leadership CMO Gen Z 41

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z 52

Gen Z Branding Entertainment Marketing 52

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Build brand loyalty. Consumers want to know everything about you. They don’t need 500 posts about the latest sale.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145