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How SEO agencies can earn recurring revenue with site management services by Kinsta

Martech

SEO agencies are perfectly positioned to expand their services to include website management. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting. It also involves creating a user experience that matches what search engines like Google want.

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5 best CRMs for finance companies in 2025

Hubspot Marketing

Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive financial data demands more than a basic customer relationship management system. Table of Contents What is a CRM for finance?

Finance 79
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How to manage SEO campaigns during economic downturns

Search Engine Land

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors.

SEO 108
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How to clarify marketing metrics to impress the C-suite

Martech

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 126
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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 114
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How to use ChatGPT to simulate martech tools and marketing strategy

Martech

It’s another compelling use case for maximizing the value of generative AI. First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. We will create fake user data. ChatGPT generated fake user data for my simulation.

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Search intent considers what users want when they type something into Google.

SEO 134