Neil Patel

FEBRUARY 3, 2021

CPCs are slightly cheaper on Facebook, but businesses in the finance and insurance space still pay an average of $377 for 100 clicks. You can’t afford to throw that sort of money away by reaching the wrong target market. Millennials or Zoomers? That’s a lot of money to spend on the wrong audience. Are they Baby Boomers or Gen X?

Target Market 142

Target Market Food User-Generated Marketing 142

Content Marketing Institute

DECEMBER 6, 2018

Armed with data showing a high engagement rate for videos on the site and in newsletters – and a familiarity with its target millennial audience’s tendency to watch video on mobile devices – the IEEE GlobalSpec team designed a video-focused newsletter. com , published by IEEE GlobalSpec, offers news and analysis to 8 million engineers.

Content Marketing 111

Content Marketing Branding Health User-Generated 111

Hubspot Marketing

FEBRUARY 5, 2024

Before delving into the strategies and examples, let’s discuss tips for solving your most fundamental marketing challenge — building a product customers love. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 128

Marketing Marketers User-Generated Social Media Marketing 128

Hootsuite

MARCH 2, 2020

Knowing what makes a Pinner Pin is often what separates a good marketing strategy from a bad one. Make search engine optimization a part of your Pinterest strategy. Roughly 62% of GenZers and millennials would like to be able to search by image. Likewise, U.S. Pinterest usage statistics. Visual search is on the rise.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. These are all finance questions that have a big impact on the customer experience.

Customer 101

Customer Millennials CRM Finance 101

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 104

Content Marketing User-Generated Finance Marketing 104

Hubspot Marketing

APRIL 4, 2024

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Search Engine Land

OCTOBER 4, 2022

In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs).

Shoppers 107

Shoppers Retail Finance User-Generated 107

Hootsuite

DECEMBER 13, 2022

lottery #money #finance. That’s where your TikTok marketing strategy comes in. Your strategy provides guidelines for your target audience, tone of voice, content themes, and writing style, making it easier to know what type of caption will resonate with your followers. Are we leaning into millennial cringe or Gen Z chaos?

Gen Z 129

Gen Z Entertainment SEO Social Media Marketing 129

TechWyse

MARCH 28, 2023

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. The market is becoming increasingly competitive and business owners need to step up and find a way to stand out. If you want to appeal to Gen Z, you need to re-evaluate your company’s content marketing strategy.

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Rock Content

MAY 8, 2016

The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Hootsuite

MAY 29, 2023

Reset AI caption generator Social media marketers wear all the hats and do all the jobs. AI also can help brands uncover insights about their customers that can inform their marketing strategies. Arguably the most time-consuming of them all is copywriting. Will AI take over social media? No, AI will not take over social media.

User-Generated 104

User-Generated Copywriting Non-Profit Social Media Marketing 104

SmartBrief - Marketing

OCTOBER 3, 2023

Last year, McDonald’s and Cactus Plant Flea Market, a streetwear brand that was founded by designer Cynthia Lu, partnered to launch a first-of-its-kind adult Happy Meal, which came with a regular-sized meal and a toy of McDonald’s characters stylized by Cactus Plant Flea Market. In retail, brand partnerships are a staple.

Branding 52

Branding Millennials Finance Fashion 52

Econsultancy

DECEMBER 6, 2021

After a huge rise in app downloads at the very start of the pandemic, and continued momentum since, it could also spell an interesting shift in future marketing strategy as social becomes more entertainment focused. A July 2021 report from SocialPubli, titled The State of TikTok Influencer Marketing 2021  indicates 53.7%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! Juggling long-term and short-term growth and marketing goals are hard enough when it’s not an exact science. Do you have a marketing team to work with?

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Use Insider

APRIL 17, 2023

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. And we get it; marketers are consistently tasked with spending less and delivering more.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Lusha

JULY 11, 2024

Here are some effective market research methods: Industry Reports: Explore industry publications, reports, and statistics to get a sense of market trends, growth potential, and customer demographics. Are they millennials, Gen Xers, baby boomers, or a mix? Are they in technology, healthcare, finance, retail, or other sectors?

Customer 52

Customer Customer Journey CRM Retail 52

Duct Tape Marketing

OCTOBER 4, 2017

Dorie Clark: Particularly if you want to crack the international market, answer these 88 questions, you’ll be good to go. John Jantsch: Especially in the millennials, the term portfolio career is … as opposed to my dad or even me, to some extent, I’ve been doing the same thing for 30 years, essentially.

Millennials 48

Millennials Price Food Affiliate Marketing 48

Buffer Marketing

MAY 29, 2024

Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.    which producers then picked up and turned into a trending sound (as producers are wont to do).

Gen Z 118

Gen Z Millennials Finance User-Generated 118

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Now that weve cracked the code on why meme marketing works, its time to get down to business how do you actually create your winning meme marketing strategy?

Gen Z 52

Gen Z Branding Entertainment Millennials 52

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Using social media is important now more than ever.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Duct Tape Marketing

NOVEMBER 10, 2022

Laura Goldberg (01:50): It's evolved a lot and in fact I don't have any of the cred of of building my way up through marketing. I build, my early career was in finance and product and sort of operations slash general management. You know how I talk about marketing strategy strategy before tactics?

Email Marketing 100

Email Marketing CMO Non-Profit Marketing 100

Marketing Insider Group

DECEMBER 8, 2020

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

FinTech marketers invested $3 billion on user acquisition in 2020. AppsFlyer’s June 2021 report, The State of Finance App Marketing , found downloads of FinTech apps rose 129% in the UK between Q1 2020 and Q1 2021, as consumers sought alternative ways of interacting with financial services providers.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Content Marketing Institute

DECEMBER 13, 2017

Finance: McCormick beats Street 3Q forecasts. Reaching the curated news email’s millennial audience, JP Morgan Chase used creative, catchy wording, emojis, and fun headlines and taglines such as: You probably think this song is about you. Millennials communicate more through emojis and GIFS than words via @HarrisPoll @gifkeyboard.‏

Millennials 111

Millennials Whitepaper Promotion User-Generated 111

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags.

Marketing Strategy 90

Marketing Strategy Gen Z Finance Social Media Marketing 90

Spiralytics

JULY 9, 2024

Industry preferences : LinkedIn attracts users from diverse industries , including technology, finance, healthcare, and education, allowing advertisers to tailor their campaigns to specific demographics. Mobile usage : 60% of LinkedIn’s traffic comes from mobile devices, emphasizing the importance of mobile-friendly ad formats and strategies.

User-Generated 52

User-Generated Finance Transform Advertising 52