Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Dig deeper: What do C-level execs think of their GTM strategies? Meanwhile, IT holds the keys to everything but lacks context about marketing goals.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

Sprout Social

FEBRUARY 24, 2025

Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags.

Marketing Strategy 91

Marketing Strategy Gen Z Finance Social Media Marketing 91

Search Engine Land

AUGUST 30, 2024

I’ll also share actionable steps you can take to start integrating AI into your marketing strategy. In the context of marketing, AI involves using data and algorithms to predict, analyze and enhance marketing strategies and decisions. Why is AI significant in marketing? What is AI? Self-correction.

Transform 98

Transform Marketing Marketers Education 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score.

Transform 98

Transform Advertisers Advertising Finance 98

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. And it's sort of become like a standard business school textbook.

Transform 84

Transform Finance Energy Customer 84

Sprout Social

FEBRUARY 20, 2025

To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes. Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy.

Influencer Marketing 88

Influencer Marketing Transform Marketing Marketers 88

Hubspot Marketing

MAY 5, 2025

Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance). He helped me manage my rates, which was transformational. Finance and capital markets.

Finance 87

Finance Analytics Transform Communications 87

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Lynton Web

FEBRUARY 4, 2025

Let's explore how banks can transform their digital presence with powerful self-service tools that engage customers, streamline operations, and drive meaningful conversions while maintaining the personal touch that defines great banking relationships.

Transform 59

Transform Customer Finance Education 59

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 91

Transform Inbound Marketing Analytics CRM 91

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 70

Gen Z Fashion Transform Food 70

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way. Plan a campaign.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Backlinko

MARCH 25, 2025

Theyre also in various affiliate marketing programs. Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Martech

FEBRUARY 8, 2024

Yet, amid these transformations, one thing has remained constant: our reliance on data. Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow.

Transform 120

Transform Finance Marketing Marketers 120

SocialPilot

JULY 17, 2024

You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy. In this blog, we’re discussing benchmarks based on industries and networks to help you level up your marketing game. Facebook posts per week: 3.4

Transform 65

Transform Food Education Fashion 65

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

In this blog, I’ll cover the steps necessary to set yourself up for success as you deploy an ABM strategy. Marketing Fundamentals and New Approaches. The transformative results companies expect from ABM require two critical elements. First, marketers must have their timeless fundamentals in place. Moving Forward.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Lynton Web

FEBRUARY 4, 2025

HubSpot's smart form capabilities transform every interaction into an opportunity to build trust and gather valuable user data. Newsletter signups can now adapt based on indicated interests, showing relevant options for business news or personal finance tips. But smart forms extend beyond just applications.

Transform 52

Transform Finance Customer Journey Price 52

Martech

FEBRUARY 7, 2024

But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. HubSpot, of course, is one of many widely used platforms for marketing and sales. When integrated with Lavender AI, it can transform your email communication.

Transform 132

Transform CRM Finance Communications 132

Hubspot Marketing

FEBRUARY 19, 2025

Using the Eisenhower Matrix in my day-to-day task planning didnt just help me get more organized: it transformed my decision-making process. Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. Saving time.

Transform 87

Transform Finance Management Communications 87

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 116

Transform Customer Customer Acquisition Finance 116

Exposure Ninja

APRIL 25, 2025

Originally introduced in 2014 and refined in 2022, it plays a role in how your content performs, especially in YMYL (Your Money or Your Life) sectors like finance, health, or legal. For users, it transforms your content from a wall of text into a dynamic experience that’s easier to understand, more memorable, and far more shareable.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Sprout Social

MARCH 19, 2024

AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Transform 137

Transform Pharmaceutical Manufacturing Health 137

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Martech

SEPTEMBER 26, 2022

Alternative financing. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. 7 fintech marketing strategies for B2C.

B2C 120

B2C Transform Finance Affiliate Marketing 120

Marketing Insider Group

FEBRUARY 7, 2013

That’s why in this Future of Marketing series, we are looking for the guidance and advice from the best minds in our industry. I started with my own prediction that the future of marketing lies in our ability to transform the entire enterprise into a truly social business. Let me answer that question this way.

Customer 108

Customer CMO Transform Finance 108

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Target specific industries : Broad targeting can be ineffective. Move into verticals.

Transform 130

Transform CMO Marketing Marketers 130

Sprout Social

MARCH 13, 2025

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Customers.ai

NOVEMBER 25, 2024

When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar. For ecommerce marketers, scalability is a must. Can the tool grow with you? Rating: ★★★★☆ (4.4/5) Rating: ★★★★☆ (4.4/5)

eCommerce 89

eCommerce Price Customer Journey CRM 89

Businesses Grow

MAY 11, 2023

Topics include: What drives somebody to re-finance their home to buy a handbag or luxury watch? In fact, during the pandemic, they stopped all marketing because they didn’t need it. I guarantee this conversation about luxury brand marketing will twist your mind in crazy new directions. Let’s go!

Pharmaceutical 85

Pharmaceutical Branding Transform Finance 85

The CMO Survey

SEPTEMBER 17, 2018

These factors contributed to Adobes decision to transform its Creative Suite business from a boxed-licensed software model to a monthly cloud-based subscription model, culminating in the launch of Adobe Creative Cloud. We had a thirst for massive change and risk, recalled Lewnes about the early days of the transformation.

Transform 100

Transform CMO Price Analytics 100

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 139

Branding Fashion Gen Z B2C 139

Zumvu

NOVEMBER 10, 2021

In fact, experts believe crypto has the potential to transform the world’s finance, healthcare, manufacturing, and other vital industries forever. It’s official. Crypto is taking over the world.

Transform 52

Transform Marketing Strategy Manufacturing Finance 52

Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The average response rate on a campaign and the US is around 1%, which means that 99% of the time the things we put out there in the market are getting ignored.”.

Transform 111

Transform Finance Energy Customer Journey 111

Hootsuite

APRIL 7, 2022

In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Founded in 2019, Public is both an investing app and a social network for users interested in finance, cryptocurrency, and investing.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Chief Martec

SEPTEMBER 20, 2022

But the shift to a digital world elevated it to a top-level function of marketing. Partner ops is going through a similar transformation. The mechanics of channel management have been around for a long time, at least in companies that formally embraced a channel distribution strategy. billion in 2021, up 39% from 2020.

Transform 119

Transform Manufacturing Finance eCommerce 119

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Transform 125

Transform Thought Leadership Manufacturing Market Segmentation 125