article thumbnail

How to Sell During a Trade War

SMEI

These programs can provide financial assistance, export credits, and market intelligence. Actionable Steps: Explore export financing programs and tax incentives. Use government trade agencies to access market research and networking opportunities. This proactive approach helped avoid delays and ensured smooth transactions.

article thumbnail

The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Access targeted audiences You know your products and services arent for every single person out there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to make the jump from product-market fit to platform-market fit

Martech

These strategic alliances help the platform penetrate new markets efficiently while increasing credibility in different verticals. The layered approach reveals how customer behaviors across products are linked, allowing Jason and the VP of finance to strengthen customer retention and expand platform adoption.

article thumbnail

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). The elevated profile comes with heightened scrutiny.

article thumbnail

What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

In industries like healthcare or finance, this could mean avoiding hefty penalties or fines. Without this, your business could be exposed to new vulnerabilities​. Financial institutions, for example, assess credit and market risks when they expand internationally​.

article thumbnail

Why ‘risk on marketing investment’ is the new ROMI

Martech

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

article thumbnail

Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Hubspot Marketing

Small improvements like that can create huge growth for businesses expanding into new markets. I think when you‘re a business owner, it’s easy to overlook how important it is to have access to loans or financing in order to grow your business.” Quis Quis said access to credit is crucial to getting anywhere with growth, however.