Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

New Markets 112

New Markets Finance Customer CMO 112

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform 106

Transform Finance Marketing Marketers 106

Hubspot Marketing

NOVEMBER 20, 2024

In industries like healthcare or finance, this could mean avoiding hefty penalties or fines. Without this, your business could be exposed to new vulnerabilities​. Financial institutions, for example, assess credit and market risks when they expand internationally​.

Manufacturing 103

Manufacturing Finance Health New Technology 103

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. That would be bad. Brand and reputation are central.

Transform 93

Transform Finance Marketing Marketers 93

Search Engine Land

JULY 25, 2024

How they view their own finances. Their perspective on your market. Smarter opportunity analysis and competitor targeting Most businesses are focused on maintaining and retaining market position during a recession. They speak with customers and potential buyers often. What objections they have.

SEO 108

SEO Management Price Thought Leadership 108

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Become the bridge between marketing, sales, product, CS, IT, and finance. Read more

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. The Post-Pandemic Digital Acceleration Is Permanent The pandemic accelerated digital banking adoption, and theres no going back. Whats changed?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Traditional banks are losing market share to digital-native brands. The Post-Pandemic Digital Acceleration Is Permanent The pandemic accelerated digital banking adoption, and theres no going back. Whats changed?

Transform 59

Transform Finance Marketing Marketers 59

Marketing Insider Group

OCTOBER 28, 2015

And, even more interesting still, companies performed better when there were fewer finance experts on the board. My bet is that executives with a marketing background understand the need to invest in systems that engage with customers – and then actually engage with them. Some tout that HR is the new marketing.

CMO 99

CMO Finance Energy Communications 99

Adobe Experience Cloud Blog

MAY 2, 2014

Eventually, I realized that if you want to get started quickly with marketing automation, the information you need to succeed is actually very simple. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success. Just Bought Marketing Automation?

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

MARCH 26, 2019

There’s a group that works directly with marketing, a group that works with finance, etc. SunTrust had a ton of data, and Johnson was committed to building a marketing organization that could use this intelligence to reach people creatively. Gone are the days when CIOs can think strictly in terms of IT metrics, Tysen said.

Transform 133

Transform Customer Branding Finance 133

Martech

MARCH 26, 2024

Narrating the story behind the data lets marketing technologists demonstrate the insights’ direct impact on achieving strategic objectives, transitioning from technical support to strategic architects. Martech’s influence needs to extend beyond marketing. Here are ways it can help other business functions.

Transform 113

Transform Customer Customer Acquisition Finance 113

Adobe Experience Cloud Blog

MARCH 23, 2018

Only 21% had a marketing background among FTSE 100 CEOs. The annual Robert Half FTSE 100 CEO Tracker showed that majority of CEOs (43%) have a background in finance. Marketing as a Growth Driver. Grow Your Market. By using existing data, the platform can find new targets in new markets.

Customer 134

Customer Thought Leadership Analytics Finance 134

The CMO Survey

MARCH 28, 2023

And while building brand involves broad cross-functional collaboration, marketing leaders say they work best with sales and distribution on brand-building efforts, they work less effectively with human resources and finance.

CMO 130

CMO Finance B2C Marketing 130

Search Engine Land

FEBRUARY 29, 2024

When your own finances are at stake, you’re propelled to analyze, adjust and optimize your ads to get the most profitable results in the least amount of time. For example, an intent-based structured campaign may perform well for retail, but a themed-based structure may be best for finance.

Finance 99

Finance Transform Retail Industry Insights 99

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. This brings companies’ administrative and operational capabilities to a new era of automation and optimization. How does one begin?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Adobe Experience Cloud Blog

MAY 12, 2011

The “left brainers” saw the fast growing opportunity and jumped into the business to manage the new demand gen programs. A critical new marketing role was born. and the world was forever changed – especially the interconnected worlds of media and marketing.

CRM 104

CRM Manufacturing Finance Analytics 104

Neil Patel

DECEMBER 14, 2021

SoFi is a personal finance company offering a range of finance products including student loan refinancing, mortgages, and, now, a cryptocurrency investing product. We hit 100 percent of the goal and you guys actually carried us! Caroline Beschel, Contentful.

Customer 92

Customer Finance Fashion SEO 92

Sprout Social

MAY 3, 2023

Are you trying to expand into new markets? Are you launching a new product? Once you define what is important, you can attach all of your marketing efforts (and budget requests) to those broader goals. What are you trying to accomplish? Are you going to acquire a company?

CMO 129

CMO Finance Communications B2C 129

Buffer Marketing

APRIL 10, 2024

Career and finance creator Chloe Shih ( @chloe.shih ) partners with various finance-focused brands to share advice with her audience. Career and finance creator Lillian Zhang ( @bylillianzhang ) shares different digital products with her audience but only charges for a few.

Affiliate Marketing 119

Affiliate Marketing Non-Profit Finance Promotion 119

Martech

SEPTEMBER 14, 2023

It requires having a deep understanding of the market using competitive intelligence coupled with the company’s capabilities and brand ecosystem. Your company can gain market share in several ways, including improving CX, acquisition strategies, innovation, opening new markets, investment in partnerships, and good positioning.

Transform 133

Transform CMO Customer Acquisition Finance 133

Marketing Insider Group

MARCH 4, 2020

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion.

Content Marketing 104

Content Marketing User-Generated Finance Marketing 104

Hubspot Marketing

MAY 31, 2024

If people are optimistic about their finances, they’ll likely spend more and drive economic growth. You can hire more employees, open a new branch, enter new markets, or add more product lines/services. Consumer confidence measures the degree of optimism customers feel about spending money on purchases.

Customer loyalty 107

Customer loyalty Price Manufacturing eCommerce 107

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 97

eCommerce User-Generated Manufacturing Finance 97

Adobe Experience Cloud Blog

DECEMBER 14, 2015

As the commercial continues, it shows how frustrated the employees are getting from all the cuts happening and pans over to the finance and HR systems that are calling the shots. With Workday, at just a press of a button, you can have one system that helps your entire organization grow and identify untapped talent and open new markets.

Branding 91

Branding Thought Leadership Finance Product 91

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 136

Finance Place New Markets Shipping 136

Buffer Marketing

JANUARY 25, 2024

There were a variety of workflows and rituals that we chose to make transparent, such as our metrics and finances, internal and external communication, and our efforts toward self-improvement (another of our values). Another important change we made in 2018 was to get more consistent in our approach to pulling in new market data.

Finance 136

Finance Place New Markets Shipping 136

Search Engine Land

JULY 26, 2023

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

Whitepaper 94

Whitepaper Finance User-Generated Marketing 94

Hootsuite

DECEMBER 2, 2019

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Then, they discovered that their target audience was also interested in finance. They used that insight to drive new creative concepts.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Scoop.it!

MARCH 10, 2022

Until recently.Recently some sly marketers have figured out they can transform the entire outflow of company emails as marketing elementsby making use of their company email signatures. It helps you by offering unique customizations, whether you are curating content for eCommerce, Agriculture, Finance, Healthcare, or others.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Hubspot Marketing

JUNE 2, 2020

Finance Manager Margie, IT Ian, or Landscaper Larry) so everyone internally refers to each persona the same way, allowing for cross-team consistency. This will help you ensure everyone in your company is speaking the same language when they're having conversations with leads and customers. Finally, make sure you give your persona a name (e.g.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hootsuite

SEPTEMBER 30, 2019

More than 100 million people have purchased WeChat personal finance products. Pay services are now available to users in 49 markets outside of Mainland China. WeChat influencer marketing. Known on WeChat as Key Opinion Leaders (KOLs), WeChat influencers can help brands break into new markets by sharing sponsored posts.

Transform 111

Transform Marketing Marketers Finance 111

Neil Patel

OCTOBER 24, 2020

And no, no one is going to judge you because you can’t solve your problems, whether it’s reducing expenses or creating an audience for new market entry. Activities in this segment vary from advisory services to hands-on implementation support for primary functions (sales, production, marketing, etc.)

Real Estate 132

Real Estate Price Advertising Advertisers 132

Rock Content

MARCH 23, 2023

Whenever you publish a new piece, you can share the news on social media, forums, email blasts, and more. Overall, a corporate blog makes expanding into new markets and territories much easier since you’re offering something of value, not just a sales pitch.

Real Estate 94

Real Estate Marketing Marketers Finance 94

Bannerflow

NOVEMBER 24, 2020

What are some of the challenges facing the financial industry when doing digital marketing? Mads Cramer: Online investment banks and brokerage, which Saxo Bank is a part of, is at the forefront of finance. We just copy it, re-scope it, and add new text before distributing. Hosting and the availability of assets.

Transform 98

Transform Advertising Advertisers Finance 98

Litmus

MAY 4, 2021

Scaling Agile marketing, however, entails more than flattening out an organizational chart or establishing cross-functional collaboration. Squads need to have supportive participation from legal, IT, finance, and often agency partners as well.

Transform 86

Transform Marketing Marketers Finance 86