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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Without clear data to back up these improvements, teams will struggle to demonstrate their value to finance and risk missing out on the credit they deserve.

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

In industries like healthcare or finance, this could mean avoiding hefty penalties or fines. When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. Take, for instance, a machine that breaks down every 1,000 hours, costing $10,000 each time.

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The future is niche: a brand guide to popular niche communities

Sprout Social

Dr. Regina Moore, one of the founders of Womens Personal Finance , a niche financial education community for women and nonbinary folks, says brands should keep in mind that were here focusing on something we really care about. Especially if you can knock it out of the park. Lets take a look at some of Reddits most popular niches.

Branding 101
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5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead)

Duct Tape Marketing

I think we can make a case for a lot of things in operations and finance. When there are new tools, I've talked about AI extensively in this, when there are new tools, new technologies, there's going to be a lot of misinformation. mean, that's really always been what I've tried to do when I see a new technology.

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How marketing employment might be disrupted when the economic value of intelligence is zero

Businesses Grow

AI is an enabling technology, but also a replacement technology Companies are incentivized to adopt new technology when there is an immediate and measurable ROI Unfortunately, extrapolating these ideas leads me to believe that there could be significant job losses.

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Google Gemini vs ChatGPT: Which AI Chatbot Is Better?

Backlinko

From digital marketing to finance and legal services. Including: Science and tech Engineering History Art forms Finance As an example, we asked both apps to help us understand climate system feedback loops. And at a rate so fast that it’s nearly impossible to keep up. Close on its heels is Google Gemini, released in December 2023.

Finance 104
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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

You need people from marketing, technology teams, finance you need to understand what your organization is doing, and for the majority of organizations it can be a real challenge to put pen to paper and say, this is what were doing, said Nevin.

CMO 52